--- title: "Pendo vs Whatfix: Which is searched more?" description: "Is Pendo or Whatfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product adoption platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/product-adoption-platforms/compare/pendo-vs-whatfix" publisher: "Brandwave" --- # Pendo vs Whatfix: Which is searched more? Is Pendo or Whatfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product adoption platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pendo and Whatfix - **Competitive set**: Product adoption platforms - **Market**: Global - **Month measured**: Sep 2026 - **Pendo Share of Search**: 31.2% - **Whatfix Share of Search**: 32.8% ## Is Pendo or Whatfix more popular in search? - In September 2026, Whatfix had more branded searches than Pendo among product adoption platforms worldwide. Whatfix had about 33,100 branded searches, while Pendo had 31,500. Whatfix made up 32.8% of all product adoption platform searches we track, and Pendo accounted for 31.2%. - The lead changed hands once in the 12 months ending September 2026: Whatfix took it in September 2026. - Across the 12 months ending September 2026, Pendo’s share of searches among product adoption platforms worldwide moved from 41.9% to 31.2%, and its estimated monthly branded searches moved from 44.9K to 31.5K. - Across the 12 months ending September 2026, Whatfix’s share of searches among product adoption platforms worldwide moved from 13.8% to 32.8%, and its estimated monthly branded searches moved from 14.8K to 33.1K. ## Top product adoption platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pendo appeared in all five answers. Whatfix was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pendo was listed before Whatfix in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pendo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Appcues | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Userpilot | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Userflow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | WalkMe | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | UserGuiding | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Whatfix | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Chameleon | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about product adoption platforms - Asked ChatGPT "Which product adoption platform should I use?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. WalkMe - Asked ChatGPT "What are the best product adoption platforms?": 1. Pendo, 2. Userpilot, 3. Appcues, 4. Chameleon, 5. Userflow, 6. UserGuiding, 7. WalkMe, 8. Whatfix - Asked ChatGPT "What's the best product adoption platform for new user onboarding?": 1. Appcues, 2. Pendo, 3. Userpilot, 4. Userflow, 5. WalkMe - Searched Google, AI Overview "product adoption platform": 1. WalkMe, 2. Pendo, 3. Whatfix, 4. Userpilot, 5. Appcues, 6. UserGuiding - Searched Google, AI Overview "user onboarding software": 1. Userflow, 2. Pendo, 3. UserGuiding, 4. Appcues, 5. Userpilot, 6. Chameleon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product adoption platforms worldwide in September 2026? - In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches. - In September 2026, Pendo lost share of searches among product adoption platforms worldwide, from 42.3% to 31.2%. ## Month by month | Month | Pendo estimated searches | Pendo Share of Search | Pendo rank | Whatfix estimated searches | Whatfix Share of Search | Whatfix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 44.9K | 41.9% | 1 | 14.8K | 13.8% | 3 | | Nov 2025 | 36.7K | 37.6% | 1 | 14.8K | 15.2% | 3 | | Dec 2025 | 36.7K | 42.5% | 1 | 12.1K | 14% | 3 | | Jan 2026 | 44.9K | 43.9% | 1 | 12.1K | 11.8% | 3 | | Feb 2026 | 31.5K | 38.2% | 1 | 12.1K | 14.7% | 3 | | Mar 2026 | 38.5K | 40.1% | 1 | 12.1K | 12.6% | 3 | | Apr 2026 | 37.5K | 42.7% | 1 | 12.1K | 13.8% | 3 | | May 2026 | 30.7K | 38.6% | 1 | 12.1K | 15.2% | 3 | | Jun 2026 | 37.5K | 42.9% | 1 | 12.1K | 13.9% | 3 | | Jul 2026 | 31.5K | 37.9% | 1 | 14.8K | 17.8% | 3 | | Aug 2026 | 37.5K | 42.3% | 1 | 14.8K | 16.7% | 3 | | Sep 2026 | 31.5K | 31.2% | 2 | 33.1K | 32.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Pendo’s and Whatfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pendo**: Measured on the search terms “pendo”, “pendo io” and “pendo.io”, summed into one figure. - **Whatfix**: Measured on the search term “whatfix”. - [Pendo profile](/demand/global-en/brands/pendo) - [Whatfix profile](/demand/global-en/brands/whatfix) - [All product adoption platforms worldwide](/demand/global-en/categories/product-adoption-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pendo or Whatfix more popular in search? In September 2026, Whatfix had more branded searches than Pendo among product adoption platforms worldwide. Whatfix had about 33,100 branded searches, while Pendo had 31,500. Whatfix made up 32.8% of all product adoption platform searches we track, and Pendo accounted for 31.2%. ## Cite this page Brandwave. "Pendo vs Whatfix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/product-adoption-platforms/compare/pendo-vs-whatfix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/product-adoption-platforms/compare/pendo-vs-whatfix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.