---
title: "Procurement software: Which brands are most popular in search?"
description: "Compare the systems businesses buy goods through. Share of Search among Coupa, SAP Ariba, Zycus, JAGGAER and GEP, the procurement software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/procurement-software"
publisher: "Brandwave"
---

# Procurement software: Which brands are most popular in search?

Compare the systems businesses buy goods through. Share of Search among Coupa, SAP Ariba, Zycus, JAGGAER and GEP, the procurement software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Procurement software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Coupa, 54.7%

## Which brand is most popular in search among procurement software worldwide?

- In August 2026, Coupa was the most searched among procurement software worldwide, with an estimated 175K branded searches and 54.7% estimated Share of Search within this set.
- SAP Ariba is in 2nd place, 26.4 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide decreased from 59.2% to 54.7%.
- Across the 11 months ending August 2026, SAP Ariba’s estimated Share of Search among procurement software worldwide increased from 25.4% to 28.3%.
- Across the 11 months ending August 2026, Zycus’ estimated Share of Search among procurement software worldwide increased from 4.2% to 7%.
- Across the 11 months ending August 2026, JAGGAER’s estimated Share of Search among procurement software worldwide decreased from 6.6% to 6%.
- Across the 11 months ending August 2026, GEP’s estimated Share of Search among procurement software worldwide decreased from 4.5% to 4%.
- Across the 11 months ending August 2026, Coupa’s estimated Share of Search among procurement software worldwide peaked at 60.6% in March 2026 and was lowest at 54.7% in August 2026.
- Across the 11 months ending August 2026, SAP Ariba’s estimated Share of Search among procurement software worldwide peaked at 29.2% in February 2026 and was lowest at 25.4% in October 2025.
- Across the 11 months ending August 2026, JAGGAER’s estimated Share of Search among procurement software worldwide peaked at 6.6% in October 2025 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, GEP’s estimated Share of Search among procurement software worldwide peaked at 4.5% in October 2025 and was lowest at 2.8% in April 2026.
- Across the 11 months ending August 2026, Zycus rose from 5th to 3rd among procurement software worldwide.
- Across the 11 months ending August 2026, JAGGAER fell from 3rd to 4th among procurement software worldwide.
- Across the 11 months ending August 2026, GEP fell from 4th to 5th among procurement software worldwide.

## Compare search popularity between leading brands

- [Coupa vs SAP Ariba: compare search popularity](/demand/global-en/compare/coupa-vs-sap-ariba): 54.7% against 28.3% Share of Search.
- [Coupa vs Zycus: compare search popularity](/demand/global-en/compare/coupa-vs-zycus): 54.7% against 7% Share of Search.
- [Coupa vs JAGGAER: compare search popularity](/demand/global-en/compare/coupa-vs-jaggaer): 54.7% against 6% Share of Search.
- [Coupa vs GEP: compare search popularity](/demand/global-en/compare/coupa-vs-gep): 54.7% against 4% Share of Search.
- [SAP Ariba vs Zycus: compare search popularity](/demand/global-en/compare/sap-ariba-vs-zycus): 28.3% against 7% Share of Search.
- [SAP Ariba vs JAGGAER: compare search popularity](/demand/global-en/compare/jaggaer-vs-sap-ariba): 28.3% against 6% Share of Search.
- [SAP Ariba vs GEP: compare search popularity](/demand/global-en/compare/gep-vs-sap-ariba): 28.3% against 4% Share of Search.
- [Zycus vs JAGGAER: compare search popularity](/demand/global-en/compare/jaggaer-vs-zycus): 7% against 6% Share of Search.
- [Zycus vs GEP: compare search popularity](/demand/global-en/compare/gep-vs-zycus): 7% against 4% Share of Search.
- [JAGGAER vs GEP: compare search popularity](/demand/global-en/compare/gep-vs-jaggaer): 6% against 4% Share of Search.

## How did search popularity change for procurement software worldwide in August 2026?

- In August 2026, Zycus overtook JAGGAER to rank 3rd among procurement software worldwide, at 7%.
- In August 2026, Coupa lost estimated Share of Search among procurement software worldwide, from 55.5% to 54.7%.
- In August 2026, SAP Ariba lost estimated Share of Search among procurement software worldwide, from 29% to 28.3%.
- Estimated monthly branded searches for GEP worldwide fell 21.6% over 11 measured months, from 16.2K to 12.7K in August 2026.
- Estimated monthly branded searches for JAGGAER worldwide fell 18.8% over 11 measured months, from 23.6K to 19.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coupa | 54.7% | 175K | +0.8% | Coupa |
| 2 | SAP Ariba | 28.3% | 90.5K | 0.0% | SAP Ariba |
| 3 | Zycus | 7% | 22.5K | +22.5% | Zycus |
| 4 | JAGGAER | 6% | 19.2K | -1.1% | JAGGAER |
| 5 | GEP | 4% | 12.7K | +16.5% | GEP |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coupa | 211K | 59.2% | 1 |
| Oct 2025 | SAP Ariba | 90.5K | 25.4% | 2 |
| Oct 2025 | JAGGAER | 23.6K | 6.6% | 3 |
| Oct 2025 | GEP | 16.2K | 4.5% | 4 |
| Oct 2025 | Zycus | 15.1K | 4.2% | 5 |
| Nov 2025 | Coupa | 173K | 55.1% | 1 |
| Nov 2025 | SAP Ariba | 90.5K | 28.8% | 2 |
| Nov 2025 | JAGGAER | 19.3K | 6.1% | 3 |
| Nov 2025 | Zycus | 18.4K | 5.8% | 4 |
| Nov 2025 | GEP | 13.2K | 4.2% | 5 |
| Dec 2025 | Coupa | 172K | 59.6% | 1 |
| Dec 2025 | SAP Ariba | 74K | 25.7% | 2 |
| Dec 2025 | JAGGAER | 15.9K | 5.5% | 3 |
| Dec 2025 | Zycus | 15.1K | 5.2% | 4 |
| Dec 2025 | GEP | 11.4K | 4% | 5 |
| Jan 2026 | Coupa | 173K | 55.9% | 1 |
| Jan 2026 | SAP Ariba | 90.5K | 29.2% | 2 |
| Jan 2026 | JAGGAER | 19.4K | 6.3% | 3 |
| Jan 2026 | Zycus | 15.1K | 4.9% | 4 |
| Jan 2026 | GEP | 11.4K | 3.7% | 5 |
| Feb 2026 | Coupa | 173K | 55.9% | 1 |
| Feb 2026 | SAP Ariba | 90.5K | 29.2% | 2 |
| Feb 2026 | JAGGAER | 19.4K | 6.3% | 3 |
| Feb 2026 | Zycus | 15.1K | 4.9% | 4 |
| Feb 2026 | GEP | 11.4K | 3.7% | 5 |
| Mar 2026 | Coupa | 209K | 60.6% | 1 |
| Mar 2026 | SAP Ariba | 90.5K | 26.2% | 2 |
| Mar 2026 | JAGGAER | 19.4K | 5.6% | 3 |
| Mar 2026 | Zycus | 15.1K | 4.4% | 4 |
| Mar 2026 | GEP | 11.4K | 3.3% | 5 |
| Apr 2026 | Coupa | 209K | 60.2% | 1 |
| Apr 2026 | SAP Ariba | 90.5K | 26.1% | 2 |
| Apr 2026 | JAGGAER | 19.4K | 5.6% | 3 |
| Apr 2026 | Zycus | 18.4K | 5.3% | 4 |
| Apr 2026 | GEP | 9.9K | 2.8% | 5 |
| May 2026 | Coupa | 173K | 55.4% | 1 |
| May 2026 | SAP Ariba | 90.5K | 29% | 2 |
| May 2026 | JAGGAER | 19.4K | 6.2% | 3 |
| May 2026 | Zycus | 18.4K | 5.9% | 4 |
| May 2026 | GEP | 11K | 3.5% | 5 |
| Jun 2026 | Coupa | 209K | 60% | 1 |
| Jun 2026 | SAP Ariba | 90.5K | 25.9% | 2 |
| Jun 2026 | JAGGAER | 19.4K | 5.6% | 3 |
| Jun 2026 | Zycus | 18.4K | 5.3% | 4 |
| Jun 2026 | GEP | 11.4K | 3.3% | 5 |
| Jul 2026 | Coupa | 173K | 55.5% | 1 |
| Jul 2026 | SAP Ariba | 90.5K | 29% | 2 |
| Jul 2026 | JAGGAER | 19.4K | 6.2% | 3 |
| Jul 2026 | Zycus | 18.4K | 5.9% | 4 |
| Jul 2026 | GEP | 10.9K | 3.5% | 5 |
| Aug 2026 | Coupa | 175K | 54.7% | 1 |
| Aug 2026 | SAP Ariba | 90.5K | 28.3% | 2 |
| Aug 2026 | Zycus | 22.5K | 7% | 3 |
| Aug 2026 | JAGGAER | 19.2K | 6% | 4 |
| Aug 2026 | GEP | 12.7K | 4% | 5 |
| Sep 2026 | Coupa | — | — | — |
| Sep 2026 | GEP | — | — | — |
| Sep 2026 | JAGGAER | — | — | — |
| Sep 2026 | SAP Ariba | — | — | — |
| Sep 2026 | Zycus | — | — | — |

## What is being compared

- **Coupa**: Measured on the search terms “coupa”, “coupa app”, “coupa com”, “coupa procurement” and “coupa software”, summed into one figure.
- **GEP**: Measured on the search terms “gep com”, “gep procurement” and “gep smart”, summed into one figure.
- **JAGGAER**: Measured on the search terms “jaggaer”, “jaggaer app”, “jaggaer com”, “jaggaer procurement” and “jaggaer software”, summed into one figure.
- **SAP Ariba**: Measured on the search term “sap ariba”.
- **Zycus**: Measured on the search terms “procurement zycus”, “zycus”, “zycus com”, “zycus procurement” and “zycus software”, summed into one figure.

- [Coupa](/demand/global-en/brands/coupa)
- [GEP](/demand/global-en/brands/gep)
- [JAGGAER](/demand/global-en/brands/jaggaer)
- [SAP Ariba](/demand/global-en/brands/sap-ariba)
- [Zycus](/demand/global-en/brands/zycus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among procurement software worldwide?

In August 2026, Coupa was the most searched among procurement software worldwide, with an estimated 175K branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Procurement software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/procurement-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/procurement-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.