---
title: "Probiotics: Which brands are most popular in search?"
description: "Compare the probiotics people buy. Share of Search among Yakult, Align, Culturelle, Garden of Life, Bio-Kult and Optibac, the probiotics Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/probiotics"
publisher: "Brandwave"
---

# Probiotics: Which brands are most popular in search?

Compare the probiotics people buy. Share of Search among Yakult, Align, Culturelle, Garden of Life, Bio-Kult and Optibac, the probiotics Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Probiotics
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yakult, 75.9%

## Which brand is most popular in search among probiotics worldwide?

- In August 2026, Yakult was the most searched among probiotics worldwide, with an estimated 550K branded searches and 75.9% estimated Share of Search within this set.
- Align is in 2nd place, 67.6 percentage points behind at 8.4% Share of Search.
- Across the 11 months ending August 2026, Align’s estimated Share of Search among probiotics worldwide increased from 6.8% to 8.4%.
- Across the 11 months ending August 2026, Garden of Life’s estimated Share of Search among probiotics worldwide decreased from 5.6% to 4.6%.
- Across the 11 months ending August 2026, Bio-Kult’s estimated Share of Search among probiotics worldwide decreased from 3.7% to 3.1%.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotics worldwide peaked at 76.5% in May 2026 and was lowest at 68.1% in January 2026.
- Across the 11 months ending August 2026, Align’s estimated Share of Search among probiotics worldwide peaked at 9.6% in February 2026 and was lowest at 6.8% in April 2026.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide peaked at 9.2% in January 2026 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Garden of Life’s estimated Share of Search among probiotics worldwide peaked at 6.6% in November 2025 and was lowest at 4.5% in June 2026.
- Across the 11 months ending August 2026, Bio-Kult’s estimated Share of Search among probiotics worldwide peaked at 4.2% in December 2025 and was lowest at 3% in June 2026.
- Across the 11 months ending August 2026, Optibac’s estimated Share of Search among probiotics worldwide peaked at 3.4% in January 2026 and was lowest at 2% in October 2025.
- Across the 11 months ending August 2026, Yakult, Culturelle and Optibac held steady: their estimated Share of Search among probiotics worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yakult vs Align: compare search popularity](/demand/global-en/compare/align-vs-yakult): 75.9% against 8.4% Share of Search.
- [Yakult vs Culturelle: compare search popularity](/demand/global-en/compare/culturelle-vs-yakult): 75.9% against 5.6% Share of Search.
- [Yakult vs Garden of Life: compare search popularity](/demand/global-en/compare/garden-of-life-vs-yakult): 75.9% against 4.6% Share of Search.
- [Yakult vs Bio-Kult: compare search popularity](/demand/global-en/compare/bio-kult-vs-yakult): 75.9% against 3.1% Share of Search.
- [Align vs Culturelle: compare search popularity](/demand/global-en/compare/align-vs-culturelle): 8.4% against 5.6% Share of Search.
- [Align vs Garden of Life: compare search popularity](/demand/global-en/compare/align-vs-garden-of-life): 8.4% against 4.6% Share of Search.
- [Align vs Bio-Kult: compare search popularity](/demand/global-en/compare/align-vs-bio-kult): 8.4% against 3.1% Share of Search.
- [Culturelle vs Garden of Life: compare search popularity](/demand/global-en/compare/culturelle-vs-garden-of-life): 5.6% against 4.6% Share of Search.
- [Culturelle vs Bio-Kult: compare search popularity](/demand/global-en/compare/bio-kult-vs-culturelle): 5.6% against 3.1% Share of Search.
- [Garden of Life vs Bio-Kult: compare search popularity](/demand/global-en/compare/bio-kult-vs-garden-of-life): 4.6% against 3.1% Share of Search.

## How did search popularity change for probiotics worldwide in August 2026?

- In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.
- In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
- Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yakult | 75.9% | 550K | 0.0% | Yakult |
| 2 | Align | 8.4% | 60.5K | 0.0% | Align |
| 3 | Culturelle | 5.6% | 40.5K | -18.2% | Culturelle |
| 4 | Garden of Life | 4.6% | 33.1K | 0.0% | Garden of Life |
| 5 | Bio-Kult | 3.1% | 22.2K | 0.0% | Bio-Kult |
| 6 | Optibac | 2.5% | 18.1K | 0.0% | Optibac |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yakult | 673K | 76.2% | 1 |
| Oct 2025 | Align | 60.5K | 6.8% | 2 |
| Oct 2025 | Culturelle | 49.5K | 5.6% | 3 |
| Oct 2025 | Garden of Life | 49.5K | 5.6% | 4 |
| Oct 2025 | Bio-Kult | 33.1K | 3.7% | 5 |
| Oct 2025 | Optibac | 18.1K | 2% | 6 |
| Nov 2025 | Yakult | 550K | 72.9% | 1 |
| Nov 2025 | Align | 60.5K | 8% | 2 |
| Nov 2025 | Culturelle | 49.5K | 6.6% | 3 |
| Nov 2025 | Garden of Life | 49.5K | 6.6% | 4 |
| Nov 2025 | Bio-Kult | 27.1K | 3.6% | 5 |
| Nov 2025 | Optibac | 18.1K | 2.4% | 6 |
| Dec 2025 | Yakult | 450K | 69.7% | 1 |
| Dec 2025 | Align | 60.5K | 9.4% | 2 |
| Dec 2025 | Culturelle | 49.5K | 7.7% | 3 |
| Dec 2025 | Garden of Life | 40.5K | 6.3% | 4 |
| Dec 2025 | Bio-Kult | 27.1K | 4.2% | 5 |
| Dec 2025 | Optibac | 18.1K | 2.8% | 6 |
| Jan 2026 | Yakult | 550K | 68.1% | 1 |
| Jan 2026 | Align | 74K | 9.2% | 2 |
| Jan 2026 | Culturelle | 74K | 9.2% | 3 |
| Jan 2026 | Garden of Life | 49.5K | 6.1% | 4 |
| Jan 2026 | Bio-Kult | 33.1K | 4.1% | 5 |
| Jan 2026 | Optibac | 27.1K | 3.4% | 6 |
| Feb 2026 | Yakult | 550K | 71% | 1 |
| Feb 2026 | Align | 74K | 9.6% | 2 |
| Feb 2026 | Culturelle | 60.5K | 7.8% | 3 |
| Feb 2026 | Garden of Life | 40.5K | 5.2% | 4 |
| Feb 2026 | Bio-Kult | 27.1K | 3.5% | 5 |
| Feb 2026 | Optibac | 22.2K | 2.9% | 6 |
| Mar 2026 | Yakult | 673K | 72.7% | 1 |
| Mar 2026 | Align | 74K | 8% | 2 |
| Mar 2026 | Culturelle | 74K | 8% | 3 |
| Mar 2026 | Garden of Life | 49.5K | 5.3% | 4 |
| Mar 2026 | Bio-Kult | 33.1K | 3.6% | 5 |
| Mar 2026 | Optibac | 22.2K | 2.4% | 6 |
| Apr 2026 | Yakult | 673K | 76.1% | 1 |
| Apr 2026 | Align | 60.5K | 6.8% | 2 |
| Apr 2026 | Culturelle | 60.5K | 6.8% | 3 |
| Apr 2026 | Garden of Life | 40.5K | 4.6% | 4 |
| Apr 2026 | Bio-Kult | 27.1K | 3.1% | 5 |
| Apr 2026 | Optibac | 22.2K | 2.5% | 6 |
| May 2026 | Yakult | 673K | 76.5% | 1 |
| May 2026 | Align | 60.5K | 6.9% | 2 |
| May 2026 | Culturelle | 60.5K | 6.9% | 3 |
| May 2026 | Garden of Life | 40.5K | 4.6% | 4 |
| May 2026 | Bio-Kult | 27.1K | 3.1% | 5 |
| May 2026 | Optibac | 18.1K | 2.1% | 6 |
| Jun 2026 | Yakult | 550K | 75% | 1 |
| Jun 2026 | Align | 60.5K | 8.2% | 2 |
| Jun 2026 | Culturelle | 49.5K | 6.7% | 3 |
| Jun 2026 | Garden of Life | 33.1K | 4.5% | 4 |
| Jun 2026 | Bio-Kult | 22.2K | 3% | 5 |
| Jun 2026 | Optibac | 18.1K | 2.5% | 6 |
| Jul 2026 | Yakult | 550K | 75% | 1 |
| Jul 2026 | Align | 60.5K | 8.2% | 2 |
| Jul 2026 | Culturelle | 49.5K | 6.7% | 3 |
| Jul 2026 | Garden of Life | 33.1K | 4.5% | 4 |
| Jul 2026 | Bio-Kult | 22.2K | 3% | 5 |
| Jul 2026 | Optibac | 18.1K | 2.5% | 6 |
| Aug 2026 | Yakult | 550K | 75.9% | 1 |
| Aug 2026 | Align | 60.5K | 8.4% | 2 |
| Aug 2026 | Culturelle | 40.5K | 5.6% | 3 |
| Aug 2026 | Garden of Life | 33.1K | 4.6% | 4 |
| Aug 2026 | Bio-Kult | 22.2K | 3.1% | 5 |
| Aug 2026 | Optibac | 18.1K | 2.5% | 6 |
| Sep 2026 | Align | — | — | — |
| Sep 2026 | Bio-Kult | — | — | — |
| Sep 2026 | Culturelle | — | — | — |
| Sep 2026 | Garden of Life | — | — | — |
| Sep 2026 | Optibac | — | — | — |
| Sep 2026 | Yakult | — | — | — |

## What is being compared

- **Align**: Measured on the search term “align probiotic”.
- **Bio-Kult**: Measured on the search term “bio kult”.
- **Culturelle**: Measured on the search term “culturelle probiotic”.
- **Garden of Life**: Measured on the search term “garden of life”.
- **Optibac**: Measured on the search term “optibac probiotic”.
- **Yakult**: Measured on the search term “yakult”.

- [Align](/demand/global-en/brands/align)
- [Bio-Kult](/demand/global-en/brands/bio-kult)
- [Culturelle](/demand/global-en/brands/culturelle)
- [Garden of Life](/demand/global-en/brands/garden-of-life)
- [Optibac](/demand/global-en/brands/optibac)
- [Yakult](/demand/global-en/brands/yakult)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among probiotics worldwide?

In August 2026, Yakult was the most searched among probiotics worldwide, with an estimated 550K branded searches and 75.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Probiotics: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/probiotics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/probiotics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.