---
title: "Probiotic brands: Which are searched most?"
description: "Compare the probiotic and gut health brands people take. Share of Search among Seed, Yakult, BLIS, BioGaia, Blackmores and Radiance, the probiotic brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/probiotic-brands"
publisher: "Brandwave"
---

# Probiotic brands: Which are searched most?

Compare the probiotic and gut health brands people take. Share of Search among Seed, Yakult, BLIS, BioGaia, Blackmores and Radiance, the probiotic brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Probiotic brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Seed, 37.6%

## Which brand is most popular in search among probiotic brands worldwide?

- In September 2026, Seed was the most searched among probiotic brands worldwide, with an estimated 1M branded searches and 37.6% estimated Share of Search within this set.
- Yakult is in 2nd place, 16.9 percentage points behind at 20.7% Share of Search.
- Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide increased from 31.8% to 37.6%.
- Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide decreased from 26% to 20.7%.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide increased from 6.4% to 7.6%.
- Across the 12 months ending September 2026, Radiance’s estimated Share of Search among probiotic brands worldwide decreased from 4.2% to 3.4%.
- Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide peaked at 38.8% in November 2025 and was lowest at 31.8% in October 2025.
- Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide peaked at 26% in October 2025 and was lowest at 19.6% in December 2025.
- Across the 12 months ending September 2026, BLIS’s estimated Share of Search among probiotic brands worldwide peaked at 19.9% in January 2026 and was lowest at 16% in June 2026.
- Across the 12 months ending September 2026, BioGaia’s estimated Share of Search among probiotic brands worldwide peaked at 14.8% in July 2026 and was lowest at 11% in April 2026.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide peaked at 8.1% in July 2026 and was lowest at 5.9% in February 2026.
- Across the 12 months ending September 2026, Radiance’s estimated Share of Search among probiotic brands worldwide peaked at 4.9% in January 2026 and was lowest at 3.4% in September 2026.
- Across the 12 months ending September 2026, BLIS and BioGaia held steady: their estimated Share of Search among probiotic brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Seed vs Yakult: compare search popularity](/demand/global-en/compare/seed-vs-yakult): 37.6% against 20.7% Share of Search.
- [Seed vs BLIS: compare search popularity](/demand/global-en/compare/blis-vs-seed): 37.6% against 16.9% Share of Search.
- [Seed vs BioGaia: compare search popularity](/demand/global-en/compare/biogaia-vs-seed): 37.6% against 13.8% Share of Search.
- [Seed vs Blackmores: compare search popularity](/demand/global-en/compare/blackmores-vs-seed): 37.6% against 7.6% Share of Search.
- [Yakult vs BLIS: compare search popularity](/demand/global-en/compare/blis-vs-yakult): 20.7% against 16.9% Share of Search.
- [Yakult vs BioGaia: compare search popularity](/demand/global-en/compare/biogaia-vs-yakult): 20.7% against 13.8% Share of Search.
- [Yakult vs Blackmores: compare search popularity](/demand/global-en/compare/blackmores-vs-yakult): 20.7% against 7.6% Share of Search.
- [BLIS vs BioGaia: compare search popularity](/demand/global-en/compare/biogaia-vs-blis): 16.9% against 13.8% Share of Search.
- [BLIS vs Blackmores: compare search popularity](/demand/global-en/compare/blackmores-vs-blis): 16.9% against 7.6% Share of Search.
- [BioGaia vs Blackmores: compare search popularity](/demand/global-en/compare/biogaia-vs-blackmores): 13.8% against 7.6% Share of Search.

## How did search popularity change for probiotic brands worldwide in September 2026?

- In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.
- In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.
- In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.
- In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.
- In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.
- Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Seed | 37.6% | 1M | +21.5% | Seed |
| 2 | Yakult | 20.7% | 550K | 0.0% | Yakult |
| 3 | BLIS | 16.9% | 450K | 0.0% | BLIS Technologies |
| 4 | BioGaia | 13.8% | 368K | 0.0% | BioGaia |
| 5 | Blackmores | 7.6% | 201K | 0.0% | Blackmores |
| 6 | Radiance | 3.4% | 90.5K | 0.0% | Radiance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seed | 823K | 31.8% | 1 |
| Oct 2025 | Yakult | 673K | 26% | 2 |
| Oct 2025 | BLIS | 450K | 17.4% | 3 |
| Oct 2025 | BioGaia | 368K | 14.2% | 4 |
| Oct 2025 | Blackmores | 165K | 6.4% | 5 |
| Oct 2025 | Radiance | 110K | 4.2% | 6 |
| Nov 2025 | Seed | 1M | 38.8% | 1 |
| Nov 2025 | Yakult | 550K | 21.4% | 2 |
| Nov 2025 | BLIS | 450K | 17.5% | 3 |
| Nov 2025 | BioGaia | 301K | 11.7% | 4 |
| Nov 2025 | Blackmores | 165K | 6.4% | 5 |
| Nov 2025 | Radiance | 110K | 4.3% | 6 |
| Dec 2025 | Seed | 823K | 35.8% | 1 |
| Dec 2025 | BLIS | 450K | 19.6% | 2 |
| Dec 2025 | Yakult | 450K | 19.6% | 3 |
| Dec 2025 | BioGaia | 301K | 13.1% | 4 |
| Dec 2025 | Blackmores | 165K | 7.2% | 5 |
| Dec 2025 | Radiance | 110K | 4.8% | 6 |
| Jan 2026 | Seed | 1M | 36.1% | 1 |
| Jan 2026 | BLIS | 550K | 19.9% | 2 |
| Jan 2026 | Yakult | 550K | 19.9% | 3 |
| Jan 2026 | BioGaia | 368K | 13.3% | 4 |
| Jan 2026 | Blackmores | 165K | 6% | 5 |
| Jan 2026 | Radiance | 135K | 4.9% | 6 |
| Feb 2026 | Seed | 823K | 36% | 1 |
| Feb 2026 | Yakult | 550K | 24% | 2 |
| Feb 2026 | BLIS | 368K | 16.1% | 3 |
| Feb 2026 | BioGaia | 301K | 13.2% | 4 |
| Feb 2026 | Blackmores | 135K | 5.9% | 5 |
| Feb 2026 | Radiance | 110K | 4.8% | 6 |
| Mar 2026 | Seed | 1M | 37.1% | 1 |
| Mar 2026 | Yakult | 673K | 24.9% | 2 |
| Mar 2026 | BLIS | 450K | 16.7% | 3 |
| Mar 2026 | BioGaia | 301K | 11.2% | 4 |
| Mar 2026 | Blackmores | 165K | 6.1% | 5 |
| Mar 2026 | Radiance | 110K | 4.1% | 6 |
| Apr 2026 | Seed | 1M | 36.6% | 1 |
| Apr 2026 | Yakult | 673K | 24.6% | 2 |
| Apr 2026 | BLIS | 450K | 16.5% | 3 |
| Apr 2026 | BioGaia | 301K | 11% | 4 |
| Apr 2026 | Blackmores | 201K | 7.3% | 5 |
| Apr 2026 | Radiance | 110K | 4% | 6 |
| May 2026 | Seed | 1M | 37.1% | 1 |
| May 2026 | Yakult | 673K | 24.9% | 2 |
| May 2026 | BLIS | 450K | 16.7% | 3 |
| May 2026 | BioGaia | 301K | 11.2% | 4 |
| May 2026 | Blackmores | 165K | 6.1% | 5 |
| May 2026 | Radiance | 110K | 4.1% | 6 |
| Jun 2026 | Seed | 823K | 35.8% | 1 |
| Jun 2026 | Yakult | 550K | 23.9% | 2 |
| Jun 2026 | BLIS | 368K | 16% | 3 |
| Jun 2026 | BioGaia | 301K | 13.1% | 4 |
| Jun 2026 | Blackmores | 165K | 7.2% | 5 |
| Jun 2026 | Radiance | 90.5K | 3.9% | 6 |
| Jul 2026 | Seed | 823K | 33.2% | 1 |
| Jul 2026 | Yakult | 550K | 22.2% | 2 |
| Jul 2026 | BLIS | 450K | 18.1% | 3 |
| Jul 2026 | BioGaia | 368K | 14.8% | 4 |
| Jul 2026 | Blackmores | 201K | 8.1% | 5 |
| Jul 2026 | Radiance | 90.5K | 3.6% | 6 |
| Aug 2026 | Seed | 823K | 33.2% | 1 |
| Aug 2026 | Yakult | 550K | 22.2% | 2 |
| Aug 2026 | BLIS | 450K | 18.1% | 3 |
| Aug 2026 | BioGaia | 368K | 14.8% | 4 |
| Aug 2026 | Blackmores | 201K | 8.1% | 5 |
| Aug 2026 | Radiance | 90.5K | 3.6% | 6 |
| Sep 2026 | Seed | 1M | 37.6% | 1 |
| Sep 2026 | Yakult | 550K | 20.7% | 2 |
| Sep 2026 | BLIS | 450K | 16.9% | 3 |
| Sep 2026 | BioGaia | 368K | 13.8% | 4 |
| Sep 2026 | Blackmores | 201K | 7.6% | 5 |
| Sep 2026 | Radiance | 90.5K | 3.4% | 6 |

## What is being compared

- **BioGaia**: Measured on the search term “biogaia”.
- **Blackmores**: Measured on the search term “blackmores”.
- **BLIS**: Measured on the search term “blis”.
- **Radiance**: Measured on the search term “radiance”.
- **Seed**: Measured on the search term “seed”.
- **Yakult**: Measured on the search term “yakult”.

- [BioGaia](/demand/global-en/brands/biogaia)
- [Blackmores](/demand/global-en/brands/blackmores)
- [BLIS](/demand/global-en/brands/blis)
- [Radiance](/demand/global-en/brands/radiance)
- [Seed](/demand/global-en/brands/seed)
- [Yakult](/demand/global-en/brands/yakult)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among probiotic brands worldwide?

In September 2026, Seed was the most searched among probiotic brands worldwide, with an estimated 1M branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Probiotic brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/probiotic-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/probiotic-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.