--- title: "PostHog vs Umami: Which is searched more?" description: "Is PostHog or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/posthog-vs-umami" publisher: "Brandwave" --- # PostHog vs Umami: Which is searched more? Is PostHog or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PostHog and Umami - **Competitive set**: Privacy analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **PostHog Share of Search**: 80% - **Umami Share of Search**: 3.4% ## Is PostHog or Umami more popular in search? - In September 2026, PostHog had more branded searches than Umami among privacy analytics platforms worldwide. PostHog had about 246,000 branded searches, while Umami had 10,400. PostHog made up 80% of all privacy analytics platform searches we track, and Umami accounted for 3.4%. - PostHog was ahead of Umami in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PostHog’s share of searches among privacy analytics platforms worldwide moved from 61.6% to 80%, and its estimated monthly branded searches moved from 110K to 246K. - Across the 12 months ending September 2026, Umami’s share of searches among privacy analytics platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 5.7K to 10.4K. ## Top privacy analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Umami was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Umami was listed before PostHog in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plausible | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Umami | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fathom Analytics | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | PostHog | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Simple Analytics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about privacy analytics platforms - Asked ChatGPT "Which privacy analytics platform should I use?": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog, 5. Fathom Analytics - Asked ChatGPT "What are the best privacy analytics platforms?": 1. Plausible, 2. Matomo, 3. Umami, 4. Fathom Analytics, 5. PostHog, 6. Simple Analytics - Asked ChatGPT "What's the best privacy analytics platform for cookie free tracking?": 1. Plausible, 2. Fathom Analytics, 3. Umami, 4. Matomo - Searched Google, AI Overview "cookie free analytics": 1. Plausible, 2. Fathom Analytics, 3. Matomo, 4. Simple Analytics - Searched Google, AI Overview "privacy analytics platforms": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for privacy analytics platforms worldwide in September 2026? - In September 2026, PostHog gained share of searches among privacy analytics platforms worldwide, from 79.1% to 80%. - Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026. ## Month by month | Month | PostHog estimated searches | PostHog Share of Search | PostHog rank | Umami estimated searches | Umami Share of Search | Umami rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 61.6% | 1 | 5.7K | 3.2% | 4 | | Nov 2025 | 110K | 62% | 1 | 5.7K | 3.2% | 4 | | Dec 2025 | 110K | 65.7% | 1 | 6.9K | 4.1% | 3 | | Jan 2026 | 135K | 66.5% | 1 | 6.9K | 3.4% | 4 | | Feb 2026 | 90.5K | 62.8% | 1 | 7K | 4.8% | 4 | | Mar 2026 | 165K | 74.2% | 1 | 8.4K | 3.8% | 4 | | Apr 2026 | 110K | 65.5% | 1 | 8.4K | 5% | 4 | | May 2026 | 135K | 72% | 1 | 8.4K | 4.5% | 4 | | Jun 2026 | 201K | 72.4% | 1 | 8.5K | 3.1% | 4 | | Jul 2026 | 201K | 77.7% | 1 | 10.3K | 4% | 3 | | Aug 2026 | 201K | 79.1% | 1 | 8.6K | 3.4% | 3 | | Sep 2026 | 246K | 80% | 1 | 10.4K | 3.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using PostHog’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PostHog**: Measured on the search term “posthog”. - **Umami**: Measured on the search terms “umami analytics” and “umami website”, summed into one figure. - [PostHog profile](/demand/global-en/brands/posthog) - [Umami profile](/demand/global-en/brands/umami) - [All privacy analytics platforms worldwide](/demand/global-en/categories/privacy-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PostHog or Umami more popular in search? In September 2026, PostHog had more branded searches than Umami among privacy analytics platforms worldwide. PostHog had about 246,000 branded searches, while Umami had 10,400. PostHog made up 80% of all privacy analytics platform searches we track, and Umami accounted for 3.4%. ## Cite this page Brandwave. "PostHog vs Umami: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/posthog-vs-umami This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/posthog-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.