--- title: "Plausible vs PostHog: Which is searched more?" description: "Is Plausible or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/plausible-vs-posthog" publisher: "Brandwave" --- # Plausible vs PostHog: Which is searched more? Is Plausible or PostHog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Plausible and PostHog - **Competitive set**: Privacy analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Plausible Share of Search**: 2.7% - **PostHog Share of Search**: 80% ## Is Plausible or PostHog more popular in search? - In September 2026, PostHog had more branded searches than Plausible among privacy analytics platforms worldwide. PostHog had about 246,000 branded searches, while Plausible had 8,260. PostHog made up 80% of all privacy analytics platform searches we track, and Plausible accounted for 2.7%. - PostHog was ahead of Plausible in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Plausible’s share of searches among privacy analytics platforms worldwide moved from 4.6% to 2.7%, and its estimated monthly branded searches moved from 8.2K to 8.3K. - Across the 12 months ending September 2026, PostHog’s share of searches among privacy analytics platforms worldwide moved from 61.6% to 80%, and its estimated monthly branded searches moved from 110K to 246K. ## Top privacy analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plausible appeared in all five answers. PostHog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plausible was listed before PostHog in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plausible | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Umami | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fathom Analytics | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | PostHog | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Simple Analytics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about privacy analytics platforms - Asked ChatGPT "Which privacy analytics platform should I use?": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog, 5. Fathom Analytics - Asked ChatGPT "What are the best privacy analytics platforms?": 1. Plausible, 2. Matomo, 3. Umami, 4. Fathom Analytics, 5. PostHog, 6. Simple Analytics - Asked ChatGPT "What's the best privacy analytics platform for cookie free tracking?": 1. Plausible, 2. Fathom Analytics, 3. Umami, 4. Matomo - Searched Google, AI Overview "cookie free analytics": 1. Plausible, 2. Fathom Analytics, 3. Matomo, 4. Simple Analytics - Searched Google, AI Overview "privacy analytics platforms": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for privacy analytics platforms worldwide in September 2026? - In September 2026, PostHog gained share of searches among privacy analytics platforms worldwide, from 79.1% to 80%. - In September 2026, Plausible lost share of searches among privacy analytics platforms worldwide, from 3.2% to 2.7%. ## Month by month | Month | Plausible estimated searches | Plausible Share of Search | Plausible rank | PostHog estimated searches | PostHog Share of Search | PostHog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 4.6% | 3 | 110K | 61.6% | 1 | | Nov 2025 | 8.2K | 4.6% | 3 | 110K | 62% | 1 | | Dec 2025 | 6.7K | 4% | 4 | 110K | 65.7% | 1 | | Jan 2026 | 8.2K | 4% | 3 | 135K | 66.5% | 1 | | Feb 2026 | 8.2K | 5.7% | 3 | 90.5K | 62.8% | 1 | | Mar 2026 | 10K | 4.5% | 3 | 165K | 74.2% | 1 | | Apr 2026 | 10K | 6% | 3 | 110K | 65.5% | 1 | | May 2026 | 12.2K | 6.5% | 3 | 135K | 72% | 1 | | Jun 2026 | 12.2K | 4.4% | 3 | 201K | 72.4% | 1 | | Jul 2026 | 10K | 3.9% | 4 | 201K | 77.7% | 1 | | Aug 2026 | 8.2K | 3.2% | 4 | 201K | 79.1% | 1 | | Sep 2026 | 8.3K | 2.7% | 4 | 246K | 80% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Plausible’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Plausible**: Measured on the search terms “plausible analytic”, “plausible analytics”, “plausible web” and “plausible website”, summed into one figure. - **PostHog**: Measured on the search term “posthog”. - [Plausible profile](/demand/global-en/brands/plausible) - [PostHog profile](/demand/global-en/brands/posthog) - [All privacy analytics platforms worldwide](/demand/global-en/categories/privacy-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Plausible or PostHog more popular in search? In September 2026, PostHog had more branded searches than Plausible among privacy analytics platforms worldwide. PostHog had about 246,000 branded searches, while Plausible had 8,260. PostHog made up 80% of all privacy analytics platform searches we track, and Plausible accounted for 2.7%. ## Cite this page Brandwave. "Plausible vs PostHog: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/plausible-vs-posthog This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/plausible-vs-posthog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.