---
title: "Matomo vs Umami: Which is more popular by branded search?"
description: "Which is more popular in search, Matomo or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/matomo-vs-umami"
publisher: "Brandwave"
---

# Matomo vs Umami: Which is more popular by branded search?

Which is more popular in search, Matomo or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Matomo and Umami
- **Competitive set**: Privacy analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Matomo Share of Search**: 59.3%
- **Umami Share of Search**: 17.7%

## Which is more popular in search, Matomo or Umami?

- In August 2026, Matomo had more branded searches than Umami among privacy analytics platforms worldwide. Matomo was estimated to have 27.1K branded searches compared to Umami’s 8.1K, and held a 59.3% Share of Search versus Umami’s 17.7%.
- Matomo was ahead of Umami in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide moved from 68.6% to 59.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide moved from 9.1% to 17.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

## How did search popularity change for privacy analytics platforms worldwide in August 2026?

- In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
- In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.

## Month by month

| Month | Matomo estimated searches | Matomo Share of Search | Matomo rank | Umami estimated searches | Umami Share of Search | Umami rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 68.6% | 1 | 5.4K | 9.1% | 3 |
| Nov 2025 | 40.5K | 68.6% | 1 | 5.4K | 9.1% | 3 |
| Dec 2025 | 33.1K | 65.6% | 1 | 6.6K | 13.1% | 3 |
| Jan 2026 | 40.5K | 67.2% | 1 | 6.6K | 10.9% | 3 |
| Feb 2026 | 27.1K | 58.8% | 1 | 6.6K | 14.3% | 3 |
| Mar 2026 | 27.1K | 54.9% | 1 | 8.1K | 16.4% | 3 |
| Apr 2026 | 27.1K | 54.1% | 1 | 8.1K | 16.2% | 3 |
| May 2026 | 22.2K | 48.4% | 1 | 8.1K | 17.7% | 3 |
| Jun 2026 | 40.5K | 59.8% | 1 | 8.1K | 12% | 3 |
| Jul 2026 | 27.1K | 54.4% | 1 | 9.9K | 19.9% | 3 |
| Aug 2026 | 27.1K | 59.3% | 1 | 8.1K | 17.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Matomo’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Matomo**: Measured on the search term “matomo”.
- **Umami**: Measured on the search term “umami analytics”.

- [Matomo profile](/demand/global-en/brands/matomo)
- [Umami profile](/demand/global-en/brands/umami)
- [All privacy analytics platforms worldwide](/demand/global-en/categories/privacy-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Matomo or Umami?

In August 2026, Matomo had more branded searches than Umami among privacy analytics platforms worldwide. Matomo was estimated to have 27.1K branded searches compared to Umami’s 8.1K, and held a 59.3% Share of Search versus Umami’s 17.7%.

## Cite this page

Brandwave. "Matomo vs Umami: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/matomo-vs-umami

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/matomo-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.