--- title: "Fathom Analytics vs Umami: Which is searched more?" description: "Is Fathom Analytics or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/fathom-analytics-vs-umami" publisher: "Brandwave" --- # Fathom Analytics vs Umami: Which is searched more? Is Fathom Analytics or Umami more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fathom Analytics and Umami - **Competitive set**: Privacy analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Fathom Analytics Share of Search**: 0.78% - **Umami Share of Search**: 3.4% ## Is Fathom Analytics or Umami more popular in search? - In September 2026, Umami had more branded searches than Fathom Analytics among privacy analytics platforms worldwide. Umami had about 10,400 branded searches, while Fathom Analytics had 2,400. Umami made up 3.4% of all privacy analytics platform searches we track, and Fathom Analytics accounted for 0.78%. - Umami was ahead of Fathom Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide moved from 2.5% to 0.78%, and its estimated monthly branded searches moved from 4.4K to 2.4K. - Across the 12 months ending September 2026, Umami’s share of searches among privacy analytics platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 5.7K to 10.4K. ## Top privacy analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fathom Analytics and Umami were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Umami was listed before Fathom Analytics in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plausible | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Umami | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fathom Analytics | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | PostHog | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Simple Analytics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about privacy analytics platforms - Asked ChatGPT "Which privacy analytics platform should I use?": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog, 5. Fathom Analytics - Asked ChatGPT "What are the best privacy analytics platforms?": 1. Plausible, 2. Matomo, 3. Umami, 4. Fathom Analytics, 5. PostHog, 6. Simple Analytics - Asked ChatGPT "What's the best privacy analytics platform for cookie free tracking?": 1. Plausible, 2. Fathom Analytics, 3. Umami, 4. Matomo - Searched Google, AI Overview "cookie free analytics": 1. Plausible, 2. Fathom Analytics, 3. Matomo, 4. Simple Analytics - Searched Google, AI Overview "privacy analytics platforms": 1. Plausible, 2. Matomo, 3. Umami, 4. PostHog Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for privacy analytics platforms worldwide in September 2026? - In September 2026, Fathom Analytics lost share of searches among privacy analytics platforms worldwide, from 1.4% to 0.78%. - Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026. ## Month by month | Month | Fathom Analytics estimated searches | Fathom Analytics Share of Search | Fathom Analytics rank | Umami estimated searches | Umami Share of Search | Umami rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 2.5% | 5 | 5.7K | 3.2% | 4 | | Nov 2025 | 4.4K | 2.5% | 5 | 5.7K | 3.2% | 4 | | Dec 2025 | 3.6K | 2.1% | 5 | 6.9K | 4.1% | 3 | | Jan 2026 | 3.6K | 1.8% | 6 | 6.9K | 3.4% | 4 | | Feb 2026 | 2.4K | 1.7% | 6 | 7K | 4.8% | 4 | | Mar 2026 | 2.9K | 1.3% | 6 | 8.4K | 3.8% | 4 | | Apr 2026 | 3.6K | 2.1% | 6 | 8.4K | 5% | 4 | | May 2026 | 2.4K | 1.3% | 6 | 8.4K | 4.5% | 4 | | Jun 2026 | 4.4K | 1.6% | 6 | 8.5K | 3.1% | 4 | | Jul 2026 | 3.6K | 1.4% | 5 | 10.3K | 4% | 3 | | Aug 2026 | 3.6K | 1.4% | 5 | 8.6K | 3.4% | 3 | | Sep 2026 | 2.4K | 0.78% | 6 | 10.4K | 3.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fathom Analytics’ and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fathom Analytics**: Measured on the search term “fathom analytics”. - **Umami**: Measured on the search terms “umami analytics” and “umami website”, summed into one figure. - [Fathom Analytics profile](/demand/global-en/brands/fathom-analytics) - [Umami profile](/demand/global-en/brands/umami) - [All privacy analytics platforms worldwide](/demand/global-en/categories/privacy-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fathom Analytics or Umami more popular in search? In September 2026, Umami had more branded searches than Fathom Analytics among privacy analytics platforms worldwide. Umami had about 10,400 branded searches, while Fathom Analytics had 2,400. Umami made up 3.4% of all privacy analytics platform searches we track, and Fathom Analytics accounted for 0.78%. ## Cite this page Brandwave. "Fathom Analytics vs Umami: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/fathom-analytics-vs-umami This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms/compare/fathom-analytics-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.