---
title: "Privacy analytics platforms: Which brands are most popular in search?"
description: "Compare the analytics tools that avoid cookies. Share of Search among Matomo, Plausible, Umami, Simple Analytics and Fathom, the privacy analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms"
publisher: "Brandwave"
---

# Privacy analytics platforms: Which brands are most popular in search?

Compare the analytics tools that avoid cookies. Share of Search among Matomo, Plausible, Umami, Simple Analytics and Fathom, the privacy analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Privacy analytics platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Matomo, 59.3%

## Which brand is most popular in search among privacy analytics platforms worldwide?

- In August 2026, Matomo was the most searched among privacy analytics platforms worldwide, with an estimated 27.1K branded searches and 59.3% estimated Share of Search within this set.
- Plausible is in 2nd place, 41.6 percentage points behind at 17.7% Share of Search.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide decreased from 68.6% to 59.3%.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide increased from 13.7% to 17.7%.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide increased from 9.1% to 17.7%.
- Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide decreased from 7.5% to 4.2%.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide peaked at 68.6% in October 2025 and was lowest at 48.4% in May 2026.
- Across the 11 months ending August 2026, Plausible’s estimated Share of Search among privacy analytics platforms worldwide peaked at 26.4% in May 2026 and was lowest at 13.1% in December 2025.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide peaked at 19.9% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide peaked at 9.7% in June 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Fathom held steady: its estimated Share of Search among privacy analytics platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Matomo vs Plausible: compare search popularity](/demand/global-en/compare/matomo-vs-plausible): 59.3% against 17.7% Share of Search.
- [Matomo vs Umami: compare search popularity](/demand/global-en/compare/matomo-vs-umami): 59.3% against 17.7% Share of Search.
- [Matomo vs Simple Analytics: compare search popularity](/demand/global-en/compare/matomo-vs-simple-analytics): 59.3% against 4.2% Share of Search.
- [Plausible vs Umami: compare search popularity](/demand/global-en/compare/plausible-vs-umami): 17.7% Share of Search each.
- [Plausible vs Simple Analytics: compare search popularity](/demand/global-en/compare/plausible-vs-simple-analytics): 17.7% against 4.2% Share of Search.
- [Umami vs Simple Analytics: compare search popularity](/demand/global-en/compare/simple-analytics-vs-umami): 17.7% against 4.2% Share of Search.

## How did search popularity change for privacy analytics platforms worldwide in August 2026?

- In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
- In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
- In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
- In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
- Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Matomo | 59.3% | 27.1K | 0.0% | Matomo |
| 2 | Plausible | 17.7% | 8.1K | -18.2% | Plausible |
| 3 | Umami | 17.7% | 8.1K | -18.2% | Umami |
| 4 | Simple Analytics | 4.2% | 1.9K | -20.8% | Simple Analytics |
| 5 | Fathom | 1.1% | 510 | -1.9% | Fathom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Matomo | 40.5K | 68.6% | 1 |
| Oct 2025 | Plausible | 8.1K | 13.7% | 2 |
| Oct 2025 | Umami | 5.4K | 9.1% | 3 |
| Oct 2025 | Simple Analytics | 4.4K | 7.5% | 4 |
| Oct 2025 | Fathom | 620 | 1.1% | 5 |
| Nov 2025 | Matomo | 40.5K | 68.6% | 1 |
| Nov 2025 | Plausible | 8.1K | 13.7% | 2 |
| Nov 2025 | Umami | 5.4K | 9.1% | 3 |
| Nov 2025 | Simple Analytics | 4.4K | 7.5% | 4 |
| Nov 2025 | Fathom | 630 | 1.1% | 5 |
| Dec 2025 | Matomo | 33.1K | 65.6% | 1 |
| Dec 2025 | Plausible | 6.6K | 13.1% | 2 |
| Dec 2025 | Umami | 6.6K | 13.1% | 3 |
| Dec 2025 | Simple Analytics | 3.6K | 7.1% | 4 |
| Dec 2025 | Fathom | 550 | 1.1% | 5 |
| Jan 2026 | Matomo | 40.5K | 67.2% | 1 |
| Jan 2026 | Plausible | 8.1K | 13.4% | 2 |
| Jan 2026 | Umami | 6.6K | 10.9% | 3 |
| Jan 2026 | Simple Analytics | 4.4K | 7.3% | 4 |
| Jan 2026 | Fathom | 680 | 1.1% | 5 |
| Feb 2026 | Matomo | 27.1K | 58.8% | 1 |
| Feb 2026 | Plausible | 8.1K | 17.6% | 2 |
| Feb 2026 | Umami | 6.6K | 14.3% | 3 |
| Feb 2026 | Simple Analytics | 3.6K | 7.8% | 4 |
| Feb 2026 | Fathom | 670 | 1.5% | 5 |
| Mar 2026 | Matomo | 27.1K | 54.9% | 1 |
| Mar 2026 | Plausible | 9.9K | 20.1% | 2 |
| Mar 2026 | Umami | 8.1K | 16.4% | 3 |
| Mar 2026 | Simple Analytics | 3.6K | 7.3% | 4 |
| Mar 2026 | Fathom | 660 | 1.3% | 5 |
| Apr 2026 | Matomo | 27.1K | 54.1% | 1 |
| Apr 2026 | Plausible | 9.9K | 19.8% | 2 |
| Apr 2026 | Umami | 8.1K | 16.2% | 3 |
| Apr 2026 | Simple Analytics | 4.4K | 8.8% | 4 |
| Apr 2026 | Fathom | 600 | 1.2% | 5 |
| May 2026 | Matomo | 22.2K | 48.4% | 1 |
| May 2026 | Plausible | 12.1K | 26.4% | 2 |
| May 2026 | Umami | 8.1K | 17.7% | 3 |
| May 2026 | Simple Analytics | 2.9K | 6.3% | 4 |
| May 2026 | Fathom | 570 | 1.2% | 5 |
| Jun 2026 | Matomo | 40.5K | 59.8% | 1 |
| Jun 2026 | Plausible | 12.1K | 17.9% | 2 |
| Jun 2026 | Umami | 8.1K | 12% | 3 |
| Jun 2026 | Simple Analytics | 6.6K | 9.7% | 4 |
| Jun 2026 | Fathom | 440 | 0.65% | 5 |
| Jul 2026 | Matomo | 27.1K | 54.4% | 1 |
| Jul 2026 | Plausible | 9.9K | 19.9% | 2 |
| Jul 2026 | Umami | 9.9K | 19.9% | 3 |
| Jul 2026 | Simple Analytics | 2.4K | 4.8% | 4 |
| Jul 2026 | Fathom | 520 | 1% | 5 |
| Aug 2026 | Matomo | 27.1K | 59.3% | 1 |
| Aug 2026 | Plausible | 8.1K | 17.7% | 2 |
| Aug 2026 | Umami | 8.1K | 17.7% | 3 |
| Aug 2026 | Simple Analytics | 1.9K | 4.2% | 4 |
| Aug 2026 | Fathom | 510 | 1.1% | 5 |
| Sep 2026 | Fathom | — | — | — |
| Sep 2026 | Matomo | — | — | — |
| Sep 2026 | Plausible | — | — | — |
| Sep 2026 | Simple Analytics | — | — | — |
| Sep 2026 | Umami | — | — | — |

## What is being compared

- **Fathom**: Measured on the search terms “fathom accounting”, “fathom cash flow”, “fathom financial reporting” and “fathomhq com”, summed into one figure.
- **Matomo**: Measured on the search term “matomo”.
- **Plausible**: Measured on the search term “plausible analytics”.
- **Simple Analytics**: Measured on the search term “simple analytics”.
- **Umami**: Measured on the search term “umami analytics”.

- [Fathom](/demand/global-en/brands/fathom-finance)
- [Matomo](/demand/global-en/brands/matomo)
- [Plausible](/demand/global-en/brands/plausible)
- [Simple Analytics](/demand/global-en/brands/simple-analytics)
- [Umami](/demand/global-en/brands/umami)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among privacy analytics platforms worldwide?

In August 2026, Matomo was the most searched among privacy analytics platforms worldwide, with an estimated 27.1K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Privacy analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/privacy-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.