---
title: "Brother vs HP: Which is searched more?"
description: "Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/printer-toner-brands/compare/brother-vs-hp"
publisher: "Brandwave"
---

# Brother vs HP: Which is searched more?

Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer toner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and HP
- **Competitive set**: Printer toner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brother Share of Search**: 17.4%
- **HP Share of Search**: 1.3%

## Which is more popular in search, Brother or HP?

- In September 2026, Brother had more branded searches than HP among printer toner brands worldwide. Brother was estimated to have 201K branded searches compared to HP’s 14.8K, and held a 17.4% Share of Search versus HP’s 1.3%.
- Brother was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer toner brands worldwide moved from 14.5% to 17.4%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

## How did search popularity change for printer toner brands worldwide in September 2026?

- Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 14.5% | 2 | 27.1K | 2.4% | 5 |
| Nov 2025 | 165K | 14.7% | 2 | 14.8K | 1.3% | 5 |
| Dec 2025 | 165K | 15% | 2 | 22.2K | 2% | 5 |
| Jan 2026 | 201K | 15% | 2 | 27.1K | 2% | 5 |
| Feb 2026 | 165K | 15.1% | 2 | 18.1K | 1.7% | 5 |
| Mar 2026 | 165K | 14.6% | 2 | 22.2K | 2% | 5 |
| Apr 2026 | 165K | 15.4% | 2 | 14.8K | 1.4% | 5 |
| May 2026 | 165K | 15.4% | 2 | 14.8K | 1.4% | 5 |
| Jun 2026 | 165K | 15.4% | 2 | 12.1K | 1.1% | 6 |
| Jul 2026 | 201K | 18.2% | 2 | 12.1K | 1.1% | 5 |
| Aug 2026 | 201K | 17.9% | 2 | 14.8K | 1.3% | 5 |
| Sep 2026 | 201K | 17.4% | 2 | 14.8K | 1.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search term “brother printer”.
- **HP**: Measured on the search term “hp envy printer”.

- [Brother profile](/demand/global-en/brands/brother)
- [HP profile](/demand/global-en/brands/hp)
- [All printer toner brands worldwide](/demand/global-en/categories/printer-toner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or HP?

In September 2026, Brother had more branded searches than HP among printer toner brands worldwide. Brother was estimated to have 201K branded searches compared to HP’s 14.8K, and held a 17.4% Share of Search versus HP’s 1.3%.

## Cite this page

Brandwave. "Brother vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/printer-toner-brands/compare/brother-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/printer-toner-brands/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.