---
title: "Canon vs Epson: Which is searched more?"
description: "Which is more popular in search, Canon or Epson? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/printer-brands/compare/canon-vs-epson"
publisher: "Brandwave"
---

# Canon vs Epson: Which is searched more?

Which is more popular in search, Canon or Epson? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canon and Epson
- **Competitive set**: Printer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Canon Share of Search**: 7.9%
- **Epson Share of Search**: 58.8%

## Which is more popular in search, Canon or Epson?

- In September 2026, Epson had more branded searches than Canon among printer brands worldwide. Epson was estimated to have 673K branded searches compared to Canon’s 90.5K, and held a 58.8% Share of Search versus Canon’s 7.9%.
- Epson was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer brands worldwide moved from 8.1% to 7.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide moved from 60.1% to 58.8%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for printer brands worldwide in September 2026?

- In September 2026, Epson lost estimated Share of Search among printer brands worldwide, from 60.4% to 58.8%.

## Month by month

| Month | Canon estimated searches | Canon Share of Search | Canon rank | Epson estimated searches | Epson Share of Search | Epson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 8.1% | 4 | 673K | 60.1% | 1 |
| Nov 2025 | 90.5K | 8.2% | 4 | 673K | 60.7% | 1 |
| Dec 2025 | 90.5K | 8.3% | 4 | 673K | 62% | 1 |
| Jan 2026 | 110K | 8.3% | 4 | 823K | 62.1% | 1 |
| Feb 2026 | 90.5K | 8.4% | 4 | 673K | 62.2% | 1 |
| Mar 2026 | 90.5K | 8.1% | 4 | 673K | 60.3% | 1 |
| Apr 2026 | 74K | 7% | 4 | 673K | 63.4% | 1 |
| May 2026 | 74K | 7% | 4 | 673K | 63.4% | 1 |
| Jun 2026 | 74K | 7% | 4 | 673K | 63.5% | 1 |
| Jul 2026 | 74K | 6.8% | 4 | 673K | 61.5% | 1 |
| Aug 2026 | 90.5K | 8.1% | 4 | 673K | 60.4% | 1 |
| Sep 2026 | 90.5K | 7.9% | 4 | 673K | 58.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canon**: Measured on the search term “canon pixma”.
- **Epson**: Measured on the search term “epson”.

- [Canon profile](/demand/global-en/brands/canon)
- [Epson profile](/demand/global-en/brands/epson)
- [All printer brands worldwide](/demand/global-en/categories/printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canon or Epson?

In September 2026, Epson had more branded searches than Canon among printer brands worldwide. Epson was estimated to have 673K branded searches compared to Canon’s 90.5K, and held a 58.8% Share of Search versus Canon’s 7.9%.

## Cite this page

Brandwave. "Canon vs Epson: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/printer-brands/compare/canon-vs-epson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/printer-brands/compare/canon-vs-epson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.