--- title: "Printer brands: Which are searched most?" description: "Compare the printer brands people buy. Share of Search among Epson, Brother, Kyocera, Canon and HP, the printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/printer-brands" publisher: "Brandwave" --- # Printer brands: Which are searched most? Compare the printer brands people buy. Share of Search among Epson, Brother, Kyocera, Canon and HP, the printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Printer brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Epson, 58.8% ## Which brand is most popular in search among printer brands worldwide? - In September 2026, Epson was the most searched among printer brands worldwide, with an estimated 673K branded searches and 58.8% estimated Share of Search within this set. - Brother is in 2nd place, 41.2 percentage points behind at 17.6% Share of Search. - Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide decreased from 60.1% to 58.8%. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer brands worldwide increased from 14.7% to 17.6%. - Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide decreased from 2.4% to 1.3%. - Across the 12 months ending September 2026, Epson’s estimated Share of Search among printer brands worldwide peaked at 63.5% in June 2026 and was lowest at 58.8% in September 2026. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among printer brands worldwide peaked at 18.4% in July 2026 and was lowest at 14.7% in October 2025. - Across the 12 months ending September 2026, Kyocera’s estimated Share of Search among printer brands worldwide peaked at 14.9% in November 2025 and was lowest at 12.1% in August 2026. - Across the 12 months ending September 2026, Canon’s estimated Share of Search among printer brands worldwide peaked at 8.4% in February 2026 and was lowest at 6.8% in July 2026. - Across the 12 months ending September 2026, HP’s estimated Share of Search among printer brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.1% in July 2026. - Across the 12 months ending September 2026, Kyocera and Canon held steady: their estimated Share of Search among printer brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Epson vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-epson): 58.8% against 17.6% Share of Search. - [Epson vs Kyocera: compare search popularity](/demand/global-en/compare/epson-vs-kyocera): 58.8% against 14.4% Share of Search. - [Epson vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-epson): 58.8% against 7.9% Share of Search. - [Brother vs Kyocera: compare search popularity](/demand/global-en/compare/brother-vs-kyocera): 17.6% against 14.4% Share of Search. - [Brother vs Canon: compare search popularity](/demand/global-en/compare/brother-vs-canon): 17.6% against 7.9% Share of Search. - [Kyocera vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-kyocera): 14.4% against 7.9% Share of Search. ## How did search popularity change for printer brands worldwide in September 2026? - In September 2026, Kyocera gained estimated Share of Search among printer brands worldwide, from 12.1% to 14.4%. - In September 2026, Epson lost estimated Share of Search among printer brands worldwide, from 60.4% to 58.8%. - Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Epson | 58.8% | 673K | 0.0% | Epson | | 2 | Brother | 17.6% | 201K | 0.0% | Brother | | 3 | Kyocera | 14.4% | 165K | +22.2% | Kyocera | | 4 | Canon | 7.9% | 90.5K | 0.0% | Canon | | 5 | HP | 1.3% | 14.8K | 0.0% | HP | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Epson | 673K | 60.1% | 1 | | Oct 2025 | Brother | 165K | 14.7% | 2 | | Oct 2025 | Kyocera | 165K | 14.7% | 3 | | Oct 2025 | Canon | 90.5K | 8.1% | 4 | | Oct 2025 | HP | 27.1K | 2.4% | 5 | | Nov 2025 | Epson | 673K | 60.7% | 1 | | Nov 2025 | Brother | 165K | 14.9% | 2 | | Nov 2025 | Kyocera | 165K | 14.9% | 3 | | Nov 2025 | Canon | 90.5K | 8.2% | 4 | | Nov 2025 | HP | 14.8K | 1.3% | 5 | | Dec 2025 | Epson | 673K | 62% | 1 | | Dec 2025 | Brother | 165K | 15.2% | 2 | | Dec 2025 | Kyocera | 135K | 12.4% | 3 | | Dec 2025 | Canon | 90.5K | 8.3% | 4 | | Dec 2025 | HP | 22.2K | 2% | 5 | | Jan 2026 | Epson | 823K | 62.1% | 1 | | Jan 2026 | Brother | 201K | 15.2% | 2 | | Jan 2026 | Kyocera | 165K | 12.4% | 3 | | Jan 2026 | Canon | 110K | 8.3% | 4 | | Jan 2026 | HP | 27.1K | 2% | 5 | | Feb 2026 | Epson | 673K | 62.2% | 1 | | Feb 2026 | Brother | 165K | 15.3% | 2 | | Feb 2026 | Kyocera | 135K | 12.5% | 3 | | Feb 2026 | Canon | 90.5K | 8.4% | 4 | | Feb 2026 | HP | 18.1K | 1.7% | 5 | | Mar 2026 | Epson | 673K | 60.3% | 1 | | Mar 2026 | Brother | 165K | 14.8% | 2 | | Mar 2026 | Kyocera | 165K | 14.8% | 3 | | Mar 2026 | Canon | 90.5K | 8.1% | 4 | | Mar 2026 | HP | 22.2K | 2% | 5 | | Apr 2026 | Epson | 673K | 63.4% | 1 | | Apr 2026 | Brother | 165K | 15.5% | 2 | | Apr 2026 | Kyocera | 135K | 12.7% | 3 | | Apr 2026 | Canon | 74K | 7% | 4 | | Apr 2026 | HP | 14.8K | 1.4% | 5 | | May 2026 | Epson | 673K | 63.4% | 1 | | May 2026 | Brother | 165K | 15.5% | 2 | | May 2026 | Kyocera | 135K | 12.7% | 3 | | May 2026 | Canon | 74K | 7% | 4 | | May 2026 | HP | 14.8K | 1.4% | 5 | | Jun 2026 | Epson | 673K | 63.5% | 1 | | Jun 2026 | Brother | 165K | 15.6% | 2 | | Jun 2026 | Kyocera | 135K | 12.7% | 3 | | Jun 2026 | Canon | 74K | 7% | 4 | | Jun 2026 | HP | 12.1K | 1.1% | 5 | | Jul 2026 | Epson | 673K | 61.5% | 1 | | Jul 2026 | Brother | 201K | 18.4% | 2 | | Jul 2026 | Kyocera | 135K | 12.3% | 3 | | Jul 2026 | Canon | 74K | 6.8% | 4 | | Jul 2026 | HP | 12.1K | 1.1% | 5 | | Aug 2026 | Epson | 673K | 60.4% | 1 | | Aug 2026 | Brother | 201K | 18% | 2 | | Aug 2026 | Kyocera | 135K | 12.1% | 3 | | Aug 2026 | Canon | 90.5K | 8.1% | 4 | | Aug 2026 | HP | 14.8K | 1.3% | 5 | | Sep 2026 | Epson | 673K | 58.8% | 1 | | Sep 2026 | Brother | 201K | 17.6% | 2 | | Sep 2026 | Kyocera | 165K | 14.4% | 3 | | Sep 2026 | Canon | 90.5K | 7.9% | 4 | | Sep 2026 | HP | 14.8K | 1.3% | 5 | ## What is being compared - **Brother**: Measured on the search term “brother printer”. - **Canon**: Measured on the search term “canon pixma”. - **Epson**: Measured on the search term “epson”. - **HP**: Measured on the search term “hp envy printer”. - **Kyocera**: Measured on the search term “kyocera”. - [Brother](/demand/global-en/brands/brother) - [Canon](/demand/global-en/brands/canon) - [Epson](/demand/global-en/brands/epson) - [HP](/demand/global-en/brands/hp) - [Kyocera](/demand/global-en/brands/kyocera) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among printer brands worldwide? In September 2026, Epson was the most searched among printer brands worldwide, with an estimated 673K branded searches and 58.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Printer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/printer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.