---
title: "Pricing optimisation software: Which brands are most popular in search?"
description: "Compare the pricing optimisation software operations teams choose between. Share of Search among Pricefx, Vendavo, Competera, Zilliant, PROS and Flintfox, the pricing optimisation software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pricing-optimisation-software"
publisher: "Brandwave"
---

# Pricing optimisation software: Which brands are most popular in search?

Compare the pricing optimisation software operations teams choose between. Share of Search among Pricefx, Vendavo, Competera, Zilliant, PROS and Flintfox, the pricing optimisation software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pricing optimisation software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pricefx, 35.7%

## Which brand is most popular in search among pricing optimisation software worldwide?

- Pricefx and Vendavo share the highest estimated Share of Search among pricing optimisation software worldwide, at 35.7% in August 2026.
- Across the 11 months ending August 2026, Pricefx’s estimated Share of Search among pricing optimisation software worldwide decreased from 37% to 35.7%.
- Across the 11 months ending August 2026, Vendavo’s estimated Share of Search among pricing optimisation software worldwide increased from 24.4% to 35.7%.
- Across the 11 months ending August 2026, Competera’s estimated Share of Search among pricing optimisation software worldwide decreased from 13.4% to 12.3%.
- Across the 11 months ending August 2026, Zilliant’s estimated Share of Search among pricing optimisation software worldwide decreased from 20.2% to 12.3%.
- Across the 11 months ending August 2026, PROS’s estimated Share of Search among pricing optimisation software worldwide decreased from 5% to 3.9%.
- Across the 11 months ending August 2026, Pricefx’s estimated Share of Search among pricing optimisation software worldwide peaked at 40.3% in May 2026 and was lowest at 31.8% in July 2026.
- Across the 11 months ending August 2026, Vendavo’s estimated Share of Search among pricing optimisation software worldwide peaked at 39.4% in July 2026 and was lowest at 24.4% in October 2025.
- Across the 11 months ending August 2026, Competera’s estimated Share of Search among pricing optimisation software worldwide peaked at 15.8% in November 2025 and was lowest at 10.7% in June 2026.
- Across the 11 months ending August 2026, Zilliant’s estimated Share of Search among pricing optimisation software worldwide peaked at 20.5% in January 2026 and was lowest at 12.3% in August 2026.
- Across the 11 months ending August 2026, PROS’s estimated Share of Search among pricing optimisation software worldwide peaked at 5% in October 2025 and was lowest at 2.8% in June 2026.
- Across the 11 months ending August 2026, Competera rose from 4th to 3rd among pricing optimisation software worldwide.
- Across the 11 months ending August 2026, Zilliant fell from 3rd to 4th among pricing optimisation software worldwide.
- Across the 11 months ending August 2026, Flintfox held steady: its estimated Share of Search among pricing optimisation software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pricefx vs Vendavo: compare search popularity](/demand/global-en/compare/pricefx-vs-vendavo): 35.7% Share of Search each.
- [Pricefx vs Competera: compare search popularity](/demand/global-en/compare/competera-vs-pricefx): 35.7% against 12.3% Share of Search.
- [Pricefx vs Zilliant: compare search popularity](/demand/global-en/compare/pricefx-vs-zilliant): 35.7% against 12.3% Share of Search.
- [Pricefx vs PROS: compare search popularity](/demand/global-en/compare/pricefx-vs-pros): 35.7% against 3.9% Share of Search.
- [Vendavo vs Competera: compare search popularity](/demand/global-en/compare/competera-vs-vendavo): 35.7% against 12.3% Share of Search.
- [Vendavo vs Zilliant: compare search popularity](/demand/global-en/compare/vendavo-vs-zilliant): 35.7% against 12.3% Share of Search.
- [Vendavo vs PROS: compare search popularity](/demand/global-en/compare/pros-vs-vendavo): 35.7% against 3.9% Share of Search.
- [Competera vs Zilliant: compare search popularity](/demand/global-en/compare/competera-vs-zilliant): 12.3% Share of Search each.
- [Competera vs PROS: compare search popularity](/demand/global-en/compare/competera-vs-pros): 12.3% against 3.9% Share of Search.
- [Zilliant vs PROS: compare search popularity](/demand/global-en/compare/pros-vs-zilliant): 12.3% against 3.9% Share of Search.

## How did search popularity change for pricing optimisation software worldwide in August 2026?

- In August 2026, Pricefx overtook Vendavo to take the highest estimated Share of Search among pricing optimisation software worldwide, at 35.7%.
- In August 2026, Competera overtook Zilliant to rank 3rd among pricing optimisation software worldwide, at 12.3%.
- In August 2026, Vendavo lost estimated Share of Search among pricing optimisation software worldwide, from 39.4% to 35.7%.
- In August 2026, Zilliant lost estimated Share of Search among pricing optimisation software worldwide, from 14.2% to 12.3%.
- Estimated monthly branded searches for PROS worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pricefx | 35.7% | 2.9K | 0.0% | Pricefx |
| 2 | Vendavo | 35.7% | 2.9K | -19.4% | Vendavo |
| 3 | Competera | 12.3% | 1K | 0.0% | Competera |
| 4 | Zilliant | 12.3% | 1K | -23.1% | Zilliant |
| 5 | PROS | 3.9% | 320 | 0.0% | PROS |
| 6 | Flintfox | 0.12% | 10 | 0.0% | Flintfox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pricefx | 4.4K | 37% | 1 |
| Oct 2025 | Vendavo | 2.9K | 24.4% | 2 |
| Oct 2025 | Zilliant | 2.4K | 20.2% | 3 |
| Oct 2025 | Competera | 1.6K | 13.4% | 4 |
| Oct 2025 | PROS | 590 | 5% | 5 |
| Oct 2025 | Flintfox | 10 | 0.08% | 6 |
| Nov 2025 | Pricefx | 3.6K | 35.6% | 1 |
| Nov 2025 | Vendavo | 2.9K | 28.7% | 2 |
| Nov 2025 | Competera | 1.6K | 15.8% | 3 |
| Nov 2025 | Zilliant | 1.6K | 15.8% | 4 |
| Nov 2025 | PROS | 390 | 3.9% | 5 |
| Nov 2025 | Flintfox | 10 | 0.1% | 6 |
| Dec 2025 | Pricefx | 3.6K | 35.6% | 1 |
| Dec 2025 | Vendavo | 2.9K | 28.7% | 2 |
| Dec 2025 | Zilliant | 1.9K | 18.8% | 3 |
| Dec 2025 | Competera | 1.3K | 12.9% | 4 |
| Dec 2025 | PROS | 390 | 3.9% | 5 |
| Dec 2025 | Flintfox | 10 | 0.1% | 6 |
| Jan 2026 | Pricefx | 4.4K | 37.6% | 1 |
| Jan 2026 | Vendavo | 2.9K | 24.8% | 2 |
| Jan 2026 | Zilliant | 2.4K | 20.5% | 3 |
| Jan 2026 | Competera | 1.6K | 13.7% | 4 |
| Jan 2026 | PROS | 390 | 3.3% | 5 |
| Jan 2026 | Flintfox | 10 | 0.09% | 6 |
| Feb 2026 | Pricefx | 4.4K | 39% | 1 |
| Feb 2026 | Vendavo | 2.9K | 25.7% | 2 |
| Feb 2026 | Zilliant | 1.9K | 16.8% | 3 |
| Feb 2026 | Competera | 1.6K | 14.2% | 4 |
| Feb 2026 | PROS | 480 | 4.3% | 5 |
| Feb 2026 | Flintfox | 10 | 0.09% | 6 |
| Mar 2026 | Pricefx | 4.4K | 39% | 1 |
| Mar 2026 | Vendavo | 2.9K | 25.7% | 2 |
| Mar 2026 | Zilliant | 1.9K | 16.8% | 3 |
| Mar 2026 | Competera | 1.6K | 14.2% | 4 |
| Mar 2026 | PROS | 480 | 4.3% | 5 |
| Mar 2026 | Flintfox | 10 | 0.09% | 6 |
| Apr 2026 | Pricefx | 3.6K | 38.7% | 1 |
| Apr 2026 | Vendavo | 2.4K | 25.8% | 2 |
| Apr 2026 | Zilliant | 1.6K | 17.2% | 3 |
| Apr 2026 | Competera | 1.3K | 14% | 4 |
| Apr 2026 | PROS | 390 | 4.2% | 5 |
| Apr 2026 | Flintfox | 10 | 0.11% | 6 |
| May 2026 | Pricefx | 3.6K | 40.3% | 1 |
| May 2026 | Vendavo | 2.4K | 26.9% | 2 |
| May 2026 | Competera | 1.3K | 14.6% | 3 |
| May 2026 | Zilliant | 1.3K | 14.6% | 4 |
| May 2026 | PROS | 320 | 3.6% | 5 |
| May 2026 | Flintfox | 10 | 0.11% | 6 |
| Jun 2026 | Pricefx | 3.6K | 38.4% | 1 |
| Jun 2026 | Vendavo | 2.9K | 30.9% | 2 |
| Jun 2026 | Zilliant | 1.6K | 17.1% | 3 |
| Jun 2026 | Competera | 1K | 10.7% | 4 |
| Jun 2026 | PROS | 260 | 2.8% | 5 |
| Jun 2026 | Flintfox | 10 | 0.11% | 6 |
| Jul 2026 | Vendavo | 3.6K | 39.4% | 1 |
| Jul 2026 | Pricefx | 2.9K | 31.8% | 2 |
| Jul 2026 | Zilliant | 1.3K | 14.2% | 3 |
| Jul 2026 | Competera | 1K | 11% | 4 |
| Jul 2026 | PROS | 320 | 3.5% | 5 |
| Jul 2026 | Flintfox | 10 | 0.11% | 6 |
| Aug 2026 | Pricefx | 2.9K | 35.7% | 1 |
| Aug 2026 | Vendavo | 2.9K | 35.7% | 2 |
| Aug 2026 | Competera | 1K | 12.3% | 3 |
| Aug 2026 | Zilliant | 1K | 12.3% | 4 |
| Aug 2026 | PROS | 320 | 3.9% | 5 |
| Aug 2026 | Flintfox | 10 | 0.12% | 6 |
| Sep 2026 | Competera | — | — | — |
| Sep 2026 | Flintfox | — | — | — |
| Sep 2026 | Pricefx | — | — | — |
| Sep 2026 | PROS | — | — | — |
| Sep 2026 | Vendavo | — | — | — |
| Sep 2026 | Zilliant | — | — | — |

## What is being compared

- **Competera**: Measured on the search term “competera”.
- **Flintfox**: Measured on the search term “flintfox software”.
- **Pricefx**: Measured on the search term “pricefx”.
- **PROS**: Measured on the search term “pros cpq”.
- **Vendavo**: Measured on the search term “vendavo”.
- **Zilliant**: Measured on the search term “zilliant”.

- [Competera](/demand/global-en/brands/competera)
- [Flintfox](/demand/global-en/brands/flintfox)
- [Pricefx](/demand/global-en/brands/pricefx)
- [PROS](/demand/global-en/brands/pros)
- [Vendavo](/demand/global-en/brands/vendavo)
- [Zilliant](/demand/global-en/brands/zilliant)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pricing optimisation software worldwide?

Pricefx and Vendavo share the highest estimated Share of Search among pricing optimisation software worldwide, at 35.7% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pricing optimisation software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pricing-optimisation-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pricing-optimisation-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.