--- title: "Ninja vs Tefal: Which is searched more?" description: "Is Ninja or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-tefal" publisher: "Brandwave" --- # Ninja vs Tefal: Which is searched more? Is Ninja or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Tefal - **Competitive set**: Pressure cooker brands - **Market**: Global - **Month measured**: Sep 2026 - **Ninja Share of Search**: 4% - **Tefal Share of Search**: 66.9% ## Is Ninja or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Ninja among pressure cooker brands worldwide. Tefal had about 560,000 branded searches, while Ninja had 33,100. Tefal made up 66.9% of all pressure cooker brand searches we track, and Ninja accounted for 4%. - Tefal was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among pressure cooker brands worldwide moved from 2.7% to 4%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, Tefal’s share of searches among pressure cooker brands worldwide moved from 69.8% to 66.9%, and its estimated monthly branded searches moved from 585K to 560K. ## Top pressure cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before Tefal in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Instant | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Presto | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ninja | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Fissler | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pressure cooker brands - Asked ChatGPT "Which pressure cooker brand should I buy?": 1. Instant, 2. Presto, 3. Fissler - Asked ChatGPT "What are the best pressure cooker brands?": 1. Instant, 2. Fissler, 3. Presto, 4. Ninja, 5. Tefal - Asked ChatGPT "What's the best pressure cooker brand for everyday cooking?": 1. Instant, 2. Presto, 3. Tefal - Searched Google, AI Overview "best pressure cooker": 1. Instant, 2. Ninja, 3. Breville - Searched Google, AI Overview "electric pressure cooker": 1. Instant, 2. Ninja Not named in any answer: Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pressure cooker brands worldwide in September 2026? - Ninja’s share of searches among pressure cooker brands worldwide has gained ground for 3 months in a row, from 3.3% to 4% in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.7% | 4 | 585K | 69.8% | 1 | | Nov 2025 | 33.1K | 2.5% | 4 | 918K | 68.6% | 1 | | Dec 2025 | 27.1K | 2.5% | 4 | 734K | 66.6% | 1 | | Jan 2026 | 27.1K | 2.7% | 4 | 715K | 71.3% | 1 | | Feb 2026 | 22.2K | 2.7% | 4 | 571K | 69.4% | 1 | | Mar 2026 | 22.2K | 2.7% | 4 | 571K | 69.3% | 1 | | Apr 2026 | 22.2K | 3.2% | 4 | 467K | 66.4% | 1 | | May 2026 | 22.2K | 2.8% | 4 | 549K | 68.4% | 1 | | Jun 2026 | 22.2K | 3.3% | 4 | 458K | 67.2% | 1 | | Jul 2026 | 22.2K | 3.6% | 4 | 391K | 63.6% | 1 | | Aug 2026 | 27.1K | 3.8% | 4 | 478K | 66.5% | 1 | | Sep 2026 | 33.1K | 4% | 4 | 560K | 66.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja pressure cooker”. - **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure. - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [Tefal profile](/demand/global-en/brands/tefal) - [All pressure cooker brands worldwide](/demand/global-en/categories/pressure-cooker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Tefal more popular in search? In September 2026, Tefal had more branded searches than Ninja among pressure cooker brands worldwide. Tefal had about 560,000 branded searches, while Ninja had 33,100. Tefal made up 66.9% of all pressure cooker brand searches we track, and Ninja accounted for 4%. ## Cite this page Brandwave. "Ninja vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.