--- title: "Ninja vs Philips: Which is more popular?" description: "Is Ninja or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-philips" publisher: "Brandwave" --- # Ninja vs Philips: Which is more popular? Is Ninja or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pressure cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Philips - **Competitive set**: Pressure cooker brands - **Market**: Global - **Month measured**: Oct 2026 - **Ninja Share of Search**: 22% - **Philips Share of Search**: 2.9% ## Is Ninja or Philips more popular in search? - In October 2026, Ninja had more branded searches than Philips among pressure cooker brands worldwide. Ninja had about 40,500 branded searches, while Philips had 5,400. Ninja made up 22% of all pressure cooker brand searches we track, and Philips accounted for 2.9%. - Ninja was ahead of Philips in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ninja’s share of searches among pressure cooker brands worldwide moved from 15.9% to 22%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending October 2026, Philips’ share of searches among pressure cooker brands worldwide moved from 2.1% to 2.9%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top pressure cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Philips did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Instant | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Presto | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ninja | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Fissler | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pressure cooker brands - Asked ChatGPT "Which pressure cooker brand should I buy?": 1. Instant, 2. Presto, 3. Fissler - Asked ChatGPT "What are the best pressure cooker brands?": 1. Instant, 2. Fissler, 3. Presto, 4. Ninja, 5. Tefal - Asked ChatGPT "What's the best pressure cooker brand for everyday cooking?": 1. Instant, 2. Presto, 3. Tefal - Searched Google, AI Overview "best pressure cooker": 1. Instant, 2. Ninja, 3. Breville, 4. Tefal - Searched Google, AI Overview "electric pressure cooker": 1. Instant, 2. Ninja Not named in any answer: Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pressure cooker brands worldwide in October 2026? - Ninja’s share of searches among pressure cooker brands worldwide has gained ground for 3 months in a row, from 17.6% to 22% in October 2026. - Estimated monthly branded searches for Philips worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in October 2026. ## How has branded search for Ninja and Philips changed worldwide over the last 12 months? | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 15.9% | 2 | 4.4K | 2.1% | 5 | | Dec 2025 | 27.1K | 17.1% | 2 | 4.4K | 2.8% | 5 | | Jan 2026 | 27.1K | 17.1% | 2 | 4.4K | 2.8% | 5 | | Feb 2026 | 22.2K | 15.4% | 2 | 3.6K | 2.5% | 5 | | Mar 2026 | 22.2K | 14.6% | 2 | 4.4K | 2.9% | 5 | | Apr 2026 | 22.2K | 16.8% | 2 | 4.4K | 3.3% | 5 | | May 2026 | 22.2K | 14.8% | 2 | 5.4K | 3.6% | 5 | | Jun 2026 | 22.2K | 18.7% | 2 | 5.4K | 4.6% | 5 | | Jul 2026 | 22.2K | 17.6% | 3 | 5.4K | 4.3% | 5 | | Aug 2026 | 27.1K | 17.7% | 3 | 4.4K | 2.9% | 5 | | Sep 2026 | 33.1K | 21.9% | 2 | 4.4K | 2.9% | 5 | | Oct 2026 | 40.5K | 22% | 2 | 5.4K | 2.9% | 5 | ## How are Ninja’s and Philips’ branded searches counted? Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja pressure cooker”. - **Philips**: Measured on the search term “philips pressure cooker”. - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [Philips profile](/demand/global-en/brands/philips) - [All pressure cooker brands worldwide](/demand/global-en/categories/pressure-cooker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Philips more popular in search? In October 2026, Ninja had more branded searches than Philips among pressure cooker brands worldwide. Ninja had about 40,500 branded searches, while Philips had 5,400. Ninja made up 22% of all pressure cooker brand searches we track, and Philips accounted for 2.9%. ## Cite this page Brandwave. "Ninja vs Philips: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands/compare/ninja-kitchen-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.