---
title: "Pressure cooker brands: Which brands are most popular in search?"
description: "Compare the pressure cooker brands people buy. Share of Search among Ninja, Philips, Breville, Instant and Tefal, the pressure cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands"
publisher: "Brandwave"
---

# Pressure cooker brands: Which brands are most popular in search?

Compare the pressure cooker brands people buy. Share of Search among Ninja, Philips, Breville, Instant and Tefal, the pressure cooker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pressure cooker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ninja, 28.5%

## Which brand is most popular in search among pressure cooker brands worldwide?

- In August 2026, Ninja was the most searched among pressure cooker brands worldwide, with an estimated 1.1M branded searches and 28.5% estimated Share of Search within this set.
- Philips is in 2nd place, 1.1 percentage points behind at 27.4% Share of Search.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among pressure cooker brands worldwide increased from 27.4% to 28.5%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among pressure cooker brands worldwide increased from 20.4% to 21%.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among pressure cooker brands worldwide decreased from 11.2% to 9.1%.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among pressure cooker brands worldwide peaked at 30.4% in June 2026 and was lowest at 26% in July 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among pressure cooker brands worldwide peaked at 29.3% in July 2026 and was lowest at 21.7% in November 2025.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among pressure cooker brands worldwide peaked at 24.2% in December 2025 and was lowest at 20% in March 2026.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among pressure cooker brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.4% in December 2025.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among pressure cooker brands worldwide peaked at 12.7% in May 2026 and was lowest at 8.4% in July 2026.
- Across the 11 months ending August 2026, Philips and Instant held steady: their estimated Share of Search among pressure cooker brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ninja vs Philips: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-philips): 28.5% against 27.4% Share of Search.
- [Ninja vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-ninja-kitchen): 28.5% against 21% Share of Search.
- [Ninja vs Instant: compare search popularity](/demand/global-en/compare/instant-appliances-vs-ninja-kitchen): 28.5% against 14% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-tefal): 28.5% against 9.1% Share of Search.
- [Philips vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-philips): 27.4% against 21% Share of Search.
- [Philips vs Instant: compare search popularity](/demand/global-en/compare/instant-appliances-vs-philips): 27.4% against 14% Share of Search.
- [Philips vs Tefal: compare search popularity](/demand/global-en/compare/philips-vs-tefal): 27.4% against 9.1% Share of Search.
- [Breville vs Instant: compare search popularity](/demand/global-en/compare/breville-vs-instant-appliances): 21% against 14% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/global-en/compare/breville-vs-tefal): 21% against 9.1% Share of Search.
- [Instant vs Tefal: compare search popularity](/demand/global-en/compare/instant-appliances-vs-tefal): 14% against 9.1% Share of Search.

## How did search popularity change for pressure cooker brands worldwide in August 2026?

- In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among pressure cooker brands worldwide, at 28.5%.
- In August 2026, Instant gained estimated Share of Search among pressure cooker brands worldwide, from 12.8% to 14%.
- In August 2026, Tefal gained estimated Share of Search among pressure cooker brands worldwide, from 8.4% to 9.1%.
- In August 2026, Breville lost estimated Share of Search among pressure cooker brands worldwide, from 23.5% to 21%.
- In August 2026, Philips lost estimated Share of Search among pressure cooker brands worldwide, from 29.3% to 27.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 28.5% | 1.1M | +22.3% | SharkNinja |
| 2 | Philips | 27.4% | 1.1M | +4.3% | Philips |
| 3 | Breville | 21% | 845K | -0.3% | Breville |
| 4 | Instant | 14% | 564K | +22.0% | Instant |
| 5 | Tefal | 9.1% | 368K | +22.3% | Tefal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 1.1M | 27.4% | 1 |
| Oct 2025 | Philips | 1.1M | 26.9% | 2 |
| Oct 2025 | Breville | 820K | 20.4% | 3 |
| Oct 2025 | Instant | 566K | 14.1% | 4 |
| Oct 2025 | Tefal | 450K | 11.2% | 5 |
| Nov 2025 | Ninja | 1.7M | 29.3% | 1 |
| Nov 2025 | Breville | 1.4M | 23.1% | 2 |
| Nov 2025 | Philips | 1.3M | 21.7% | 3 |
| Nov 2025 | Instant | 844K | 14.3% | 4 |
| Nov 2025 | Tefal | 673K | 11.4% | 5 |
| Dec 2025 | Ninja | 1.6M | 28.9% | 1 |
| Dec 2025 | Philips | 1.4M | 24.8% | 2 |
| Dec 2025 | Breville | 1.3M | 24.2% | 3 |
| Dec 2025 | Instant | 691K | 12.4% | 4 |
| Dec 2025 | Tefal | 550K | 9.8% | 5 |
| Jan 2026 | Ninja | 1.4M | 28.9% | 1 |
| Jan 2026 | Philips | 1.1M | 22.9% | 2 |
| Jan 2026 | Breville | 1.1M | 22.2% | 3 |
| Jan 2026 | Instant | 691K | 14.5% | 4 |
| Jan 2026 | Tefal | 550K | 11.5% | 5 |
| Feb 2026 | Ninja | 1.1M | 29.1% | 1 |
| Feb 2026 | Philips | 975K | 26.1% | 2 |
| Feb 2026 | Breville | 759K | 20.3% | 3 |
| Feb 2026 | Instant | 462K | 12.4% | 4 |
| Feb 2026 | Tefal | 450K | 12.1% | 5 |
| Mar 2026 | Ninja | 1.1M | 28.4% | 1 |
| Mar 2026 | Philips | 957K | 25% | 2 |
| Mar 2026 | Breville | 765K | 20% | 3 |
| Mar 2026 | Instant | 562K | 14.7% | 4 |
| Mar 2026 | Tefal | 450K | 11.8% | 5 |
| Apr 2026 | Ninja | 1.1M | 30.2% | 1 |
| Apr 2026 | Philips | 939K | 25.8% | 2 |
| Apr 2026 | Breville | 768K | 21.1% | 3 |
| Apr 2026 | Instant | 462K | 12.7% | 4 |
| Apr 2026 | Tefal | 368K | 10.1% | 5 |
| May 2026 | Ninja | 966K | 27.2% | 1 |
| May 2026 | Philips | 909K | 25.6% | 2 |
| May 2026 | Breville | 768K | 21.6% | 3 |
| May 2026 | Instant | 462K | 13% | 4 |
| May 2026 | Tefal | 450K | 12.7% | 5 |
| Jun 2026 | Ninja | 1.1M | 30.4% | 1 |
| Jun 2026 | Philips | 911K | 25.2% | 2 |
| Jun 2026 | Breville | 775K | 21.4% | 3 |
| Jun 2026 | Instant | 462K | 12.8% | 4 |
| Jun 2026 | Tefal | 368K | 10.2% | 5 |
| Jul 2026 | Philips | 1.1M | 29.3% | 1 |
| Jul 2026 | Ninja | 936K | 26% | 2 |
| Jul 2026 | Breville | 848K | 23.5% | 3 |
| Jul 2026 | Instant | 462K | 12.8% | 4 |
| Jul 2026 | Tefal | 301K | 8.4% | 5 |
| Aug 2026 | Ninja | 1.1M | 28.5% | 1 |
| Aug 2026 | Philips | 1.1M | 27.4% | 2 |
| Aug 2026 | Breville | 845K | 21% | 3 |
| Aug 2026 | Instant | 564K | 14% | 4 |
| Aug 2026 | Tefal | 368K | 9.1% | 5 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | Instant | — | — | — |
| Sep 2026 | Ninja | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Tefal | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Instant**: Measured on the search terms “air fryer instant”, “instant air fryer”, “instant pot”, “instant vortex” and “instantpot com”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer”, “ninja kitchen” and “ninjakitchen com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Tefal**: Measured on the search term “tefal”.

- [Breville](/demand/global-en/brands/breville)
- [Instant](/demand/global-en/brands/instant-appliances)
- [Ninja](/demand/global-en/brands/ninja-kitchen)
- [Philips](/demand/global-en/brands/philips)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pressure cooker brands worldwide?

In August 2026, Ninja was the most searched among pressure cooker brands worldwide, with an estimated 1.1M branded searches and 28.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pressure cooker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pressure-cooker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.