---
title: "Prescription eyewear brands: Which brands are most popular in search?"
description: "Compare brands selling prescription glasses and everyday eyewear. Share of Search among Zenni, Firmoo, Warby Parker, Pair Eyewear and KITS, the prescription eyewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/prescription-eyewear-brands"
publisher: "Brandwave"
---

# Prescription eyewear brands: Which brands are most popular in search?

Compare brands selling prescription glasses and everyday eyewear. Share of Search among Zenni, Firmoo, Warby Parker, Pair Eyewear and KITS, the prescription eyewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Prescription eyewear brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zenni, 43%

## Which brand is most popular in search among prescription eyewear brands worldwide?

- In August 2026, Zenni was the most searched among prescription eyewear brands worldwide, with an estimated 1.6M branded searches and 43% estimated Share of Search within this set.
- Firmoo is in 2nd place, 17.8 percentage points behind at 25.2% Share of Search.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among prescription eyewear brands worldwide increased from 39.4% to 43%.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide decreased from 26.8% to 25.2%.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide decreased from 27.2% to 24.2%.
- Across the 11 months ending August 2026, Pair Eyewear’s estimated Share of Search among prescription eyewear brands worldwide increased from 5.2% to 5.7%.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among prescription eyewear brands worldwide peaked at 43% in August 2026 and was lowest at 37.6% in November 2025.
- Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide peaked at 31% in May 2026 and was lowest at 24.2% in December 2025.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide peaked at 29.6% in December 2025 and was lowest at 21% in May 2026.
- Across the 11 months ending August 2026, Pair Eyewear’s estimated Share of Search among prescription eyewear brands worldwide peaked at 5.9% in May 2026 and was lowest at 4.3% in January 2026.
- Across the 11 months ending August 2026, Firmoo rose from 3rd to 2nd among prescription eyewear brands worldwide.
- Across the 11 months ending August 2026, Warby Parker fell from 2nd to 3rd among prescription eyewear brands worldwide.
- Across the 11 months ending August 2026, KITS held steady: its estimated Share of Search among prescription eyewear brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Zenni vs Firmoo: compare search popularity](/demand/global-en/compare/firmoo-vs-zenni): 43% against 25.2% Share of Search.
- [Zenni vs Warby Parker: compare search popularity](/demand/global-en/compare/warby-parker-vs-zenni): 43% against 24.2% Share of Search.
- [Zenni vs Pair Eyewear: compare search popularity](/demand/global-en/compare/pair-eyewear-vs-zenni): 43% against 5.7% Share of Search.
- [Firmoo vs Warby Parker: compare search popularity](/demand/global-en/compare/firmoo-vs-warby-parker): 25.2% against 24.2% Share of Search.
- [Firmoo vs Pair Eyewear: compare search popularity](/demand/global-en/compare/firmoo-vs-pair-eyewear): 25.2% against 5.7% Share of Search.
- [Warby Parker vs Pair Eyewear: compare search popularity](/demand/global-en/compare/pair-eyewear-vs-warby-parker): 24.2% against 5.7% Share of Search.

## How did search popularity change for prescription eyewear brands worldwide in August 2026?

- In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.
- In August 2026, Zenni gained estimated Share of Search among prescription eyewear brands worldwide, from 42.2% to 43%.
- In August 2026, Pair Eyewear gained estimated Share of Search among prescription eyewear brands worldwide, from 5.2% to 5.7%.
- In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.
- Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zenni | 43% | 1.6M | +12.7% | Zenni |
| 2 | Firmoo | 25.2% | 941K | +0.1% | Firmoo |
| 3 | Warby Parker | 24.2% | 905K | +16.8% | Warby Parker |
| 4 | Pair Eyewear | 5.7% | 212K | +21.8% | Pair Eyewear |
| 5 | KITS | 1.9% | 69.7K | +16.7% | KITS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zenni | 1.3M | 39.4% | 1 |
| Oct 2025 | Warby Parker | 918K | 27.2% | 2 |
| Oct 2025 | Firmoo | 905K | 26.8% | 3 |
| Oct 2025 | Pair Eyewear | 174K | 5.2% | 4 |
| Oct 2025 | KITS | 48.8K | 1.4% | 5 |
| Nov 2025 | Zenni | 1.3M | 37.6% | 1 |
| Nov 2025 | Warby Parker | 922K | 27.7% | 2 |
| Nov 2025 | Firmoo | 922K | 27.7% | 3 |
| Nov 2025 | Pair Eyewear | 175K | 5.2% | 4 |
| Nov 2025 | KITS | 57K | 1.7% | 5 |
| Dec 2025 | Zenni | 1.2M | 38.9% | 1 |
| Dec 2025 | Warby Parker | 944K | 29.6% | 2 |
| Dec 2025 | Firmoo | 770K | 24.2% | 3 |
| Dec 2025 | Pair Eyewear | 175K | 5.5% | 4 |
| Dec 2025 | KITS | 56.9K | 1.8% | 5 |
| Jan 2026 | Zenni | 1.6M | 38.6% | 1 |
| Jan 2026 | Warby Parker | 1.1M | 27.7% | 2 |
| Jan 2026 | Firmoo | 1.1M | 27.5% | 3 |
| Jan 2026 | Pair Eyewear | 176K | 4.3% | 4 |
| Jan 2026 | KITS | 72.9K | 1.8% | 5 |
| Feb 2026 | Zenni | 1.3M | 39.1% | 1 |
| Feb 2026 | Firmoo | 940K | 27.3% | 2 |
| Feb 2026 | Warby Parker | 924K | 26.8% | 3 |
| Feb 2026 | Pair Eyewear | 176K | 5.1% | 4 |
| Feb 2026 | KITS | 59.6K | 1.7% | 5 |
| Mar 2026 | Zenni | 1.5M | 39.5% | 1 |
| Mar 2026 | Firmoo | 1.1M | 28.6% | 2 |
| Mar 2026 | Warby Parker | 949K | 24.3% | 3 |
| Mar 2026 | Pair Eyewear | 213K | 5.5% | 4 |
| Mar 2026 | KITS | 82K | 2.1% | 5 |
| Apr 2026 | Zenni | 1.5M | 38.8% | 1 |
| Apr 2026 | Firmoo | 1.1M | 29.7% | 2 |
| Apr 2026 | Warby Parker | 928K | 24.1% | 3 |
| Apr 2026 | Pair Eyewear | 211K | 5.5% | 4 |
| Apr 2026 | KITS | 73K | 1.9% | 5 |
| May 2026 | Zenni | 1.4M | 40.2% | 1 |
| May 2026 | Firmoo | 1.1M | 31% | 2 |
| May 2026 | Warby Parker | 756K | 21% | 3 |
| May 2026 | Pair Eyewear | 212K | 5.9% | 4 |
| May 2026 | KITS | 71.8K | 2% | 5 |
| Jun 2026 | Zenni | 1.4M | 42.4% | 1 |
| Jun 2026 | Firmoo | 941K | 28% | 2 |
| Jun 2026 | Warby Parker | 756K | 22.5% | 3 |
| Jun 2026 | Pair Eyewear | 175K | 5.2% | 4 |
| Jun 2026 | KITS | 61.2K | 1.8% | 5 |
| Jul 2026 | Zenni | 1.4M | 42.2% | 1 |
| Jul 2026 | Firmoo | 941K | 27.9% | 2 |
| Jul 2026 | Warby Parker | 775K | 23% | 3 |
| Jul 2026 | Pair Eyewear | 174K | 5.2% | 4 |
| Jul 2026 | KITS | 59.7K | 1.8% | 5 |
| Aug 2026 | Zenni | 1.6M | 43% | 1 |
| Aug 2026 | Firmoo | 941K | 25.2% | 2 |
| Aug 2026 | Warby Parker | 905K | 24.2% | 3 |
| Aug 2026 | Pair Eyewear | 212K | 5.7% | 4 |
| Aug 2026 | KITS | 69.7K | 1.9% | 5 |
| Sep 2026 | Firmoo | — | — | — |
| Sep 2026 | KITS | — | — | — |
| Sep 2026 | Pair Eyewear | — | — | — |
| Sep 2026 | Warby Parker | — | — | — |
| Sep 2026 | Zenni | — | — | — |

## What is being compared

- **Firmoo**: Measured on the search terms “firmoo”, “firmoo com”, “firmoo eyewear”, “firmoo glasses”, “firmoo optical”, “firmoo prescription glasses” and “prescription glasses firmoo”, summed into one figure.
- **KITS**: Measured on the search terms “glasses kits”, “kits com”, “kits eyewear”, “kits glasses”, “kits optical”, “kits prescription glasses” and “optical kits”, summed into one figure.
- **Pair Eyewear**: Measured on the search terms “glasses pair eyewear”, “pair eyewear”, “pair eyewear eyewear”, “pair eyewear glasses”, “pair eyewear prescription glasses”, “pair glasses”, “paireyewear” and “paireyewear com”, summed into one figure.
- **Warby Parker**: Measured on the search terms “eyewear warby parker”, “glasses warby parker”, “prescription glasses warby parker”, “warby parker”, “warby parker eyewear”, “warby parker optical”, “warbyparker” and “warbyparker com”, summed into one figure.
- **Zenni**: Measured on the search terms “eyewear zenni”, “glasses zenni”, “prescription glasses zenni”, “zenni”, “zenni eyewear”, “zennioptical” and “zennioptical com”, summed into one figure.

- [Firmoo](/demand/global-en/brands/firmoo)
- [KITS](/demand/global-en/brands/kits-eyewear)
- [Pair Eyewear](/demand/global-en/brands/pair-eyewear)
- [Warby Parker](/demand/global-en/brands/warby-parker)
- [Zenni](/demand/global-en/brands/zenni)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among prescription eyewear brands worldwide?

In August 2026, Zenni was the most searched among prescription eyewear brands worldwide, with an estimated 1.6M branded searches and 43% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Prescription eyewear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/prescription-eyewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/prescription-eyewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.