---
title: "Prenatal vitamin brands: Which are searched most?"
description: "Compare the brands people buy prenatal vitamins from. Share of Search among Elevit, Pregnacare, Nature Made, Perelel, Ritual, Needed, Thorne, One A Day, Centrum, FullWell, Garden of Life and New Chapter, the prenatal vitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/prenatal-vitamin-brands"
publisher: "Brandwave"
---

# Prenatal vitamin brands: Which are searched most?

Compare the brands people buy prenatal vitamins from. Share of Search among Elevit, Pregnacare, Nature Made, Perelel, Ritual, Needed, Thorne, One A Day, Centrum, FullWell, Garden of Life and New Chapter, the prenatal vitamin brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Prenatal vitamin brands
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Elevit, 28.2%

## Which brand is most popular in search among prenatal vitamin brands worldwide?

- In September 2026, Elevit was the most searched among prenatal vitamin brands worldwide, with an estimated 135K branded searches, 28.2% of all searches for the 12 we track.
- Pregnacare is in 2nd place, 5.2 percentage points behind at 23%.
- Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide decreased from 31% to 28.2%.
- Across the 12 months ending September 2026, Pregnacare’s share of searches among prenatal vitamin brands worldwide decreased from 25.2% to 23%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide increased from 9.3% to 10.4%.
- Across the 12 months ending September 2026, Perelel’s share of searches among prenatal vitamin brands worldwide increased from 6.2% to 8.5%.
- Across the 12 months ending September 2026, Ritual’s share of searches among prenatal vitamin brands worldwide increased from 7.6% to 8.5%.
- Across the 12 months ending September 2026, Needed’s share of searches among prenatal vitamin brands worldwide increased from 5.1% to 6.9%.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide decreased from 2.8% to 1.7%.
- Across the 12 months ending September 2026, Elevit’s share of searches among prenatal vitamin brands worldwide peaked at 31% in February 2026 and was lowest at 25.9% in April 2026.
- Across the 12 months ending September 2026, Pregnacare’s share of searches among prenatal vitamin brands worldwide peaked at 25.2% in October 2025 and was lowest at 20.8% in February 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among prenatal vitamin brands worldwide peaked at 21.1% in April 2026 and was lowest at 9.3% in October 2025.
- Across the 12 months ending September 2026, Perelel’s share of searches among prenatal vitamin brands worldwide peaked at 8.5% in August 2026 and was lowest at 6.2% in October 2025.
- Across the 12 months ending September 2026, Ritual’s share of searches among prenatal vitamin brands worldwide peaked at 9.3% in February 2026 and was lowest at 7.6% in October 2025.
- Across the 12 months ending September 2026, Needed’s share of searches among prenatal vitamin brands worldwide peaked at 6.9% in September 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Thorne’s share of searches among prenatal vitamin brands worldwide peaked at 5.6% in November 2025 and was lowest at 4.3% in April 2026.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among prenatal vitamin brands worldwide peaked at 3% in January 2026 and was lowest at 1.6% in June 2026.
- Across the 12 months ending September 2026, Perelel rose from 5th to 4th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Ritual fell from 4th to 5th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Centrum rose from 10th to 9th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, FullWell rose from 11th to 10th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Garden of Life fell from 9th to 11th among prenatal vitamin brands worldwide.
- Across the 12 months ending September 2026, Thorne, One A Day and New Chapter held steady: their share of searches among prenatal vitamin brands worldwide each moved less than 0.5 percentage points.

## Top prenatal vitamin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nature Made appeared every time. Nature Made was recommended most often, coming first in two out of three answers that gave a list. Thorne was second, and Needed was third. Elevit, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nature Made | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Needed | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Perelel | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ritual | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| One A Day | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| New Chapter | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Elevit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pregnacare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FullWell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about prenatal vitamin brands

- Asked ChatGPT "Which prenatal vitamin brand should I take?": 1. Nature Made, 2. Thorne, 3. One A Day
- Asked ChatGPT "What are the best prenatal vitamin brands?": 1. Nature Made, 2. Thorne, 3. Needed, 4. Ritual, 5. Perelel
- Asked ChatGPT "What's the best prenatal vitamin brand for morning sickness?": 1. Nature Made
- Searched Google, AI Overview "prenatal vitamins": 1. Nature Made
- Searched Google, AI Overview "best prenatal vitamins": 1. Perelel, 2. Needed, 3. Ritual, 4. Nature Made, 5. New Chapter

Not named in any answer: Elevit, Pregnacare, Centrum, FullWell and Garden of Life.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Elevit vs Pregnacare: compare search popularity](/demand/global-en/compare/elevit-vs-pregnacare): 28.2% against 23% Share of Search.
- [Elevit vs Nature Made: compare search popularity](/demand/global-en/compare/elevit-vs-nature-made): 28.2% against 10.4% Share of Search.
- [Elevit vs Perelel: compare search popularity](/demand/global-en/compare/elevit-vs-perelel): 28.2% against 8.5% Share of Search.
- [Elevit vs Ritual: compare search popularity](/demand/global-en/compare/elevit-vs-ritual): 28.2% against 8.5% Share of Search.
- [Pregnacare vs Nature Made: compare search popularity](/demand/global-en/compare/nature-made-vs-pregnacare): 23% against 10.4% Share of Search.
- [Pregnacare vs Perelel: compare search popularity](/demand/global-en/compare/perelel-vs-pregnacare): 23% against 8.5% Share of Search.
- [Pregnacare vs Ritual: compare search popularity](/demand/global-en/compare/pregnacare-vs-ritual): 23% against 8.5% Share of Search.
- [Nature Made vs Perelel: compare search popularity](/demand/global-en/compare/nature-made-vs-perelel): 10.4% against 8.5% Share of Search.
- [Nature Made vs Ritual: compare search popularity](/demand/global-en/compare/nature-made-vs-ritual): 10.4% against 8.5% Share of Search.
- [Perelel vs Ritual: compare search popularity](/demand/global-en/compare/perelel-vs-ritual): 8.5% Share of Search each.

## How did search popularity change for prenatal vitamin brands worldwide in September 2026?

- In September 2026, Needed gained share of searches among prenatal vitamin brands worldwide, from 5.7% to 6.9%.
- Centrum’s share of searches among prenatal vitamin brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.
- Nature Made’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 17.9% to 10.4% in September 2026.
- Thorne’s share of searches among prenatal vitamin brands worldwide has lost ground for 3 months in a row, from 5.4% to 4.6% in September 2026.
- In September 2026, FullWell fell from 9th to 10th among prenatal vitamin brands worldwide.
- In September 2026, Garden of Life fell from 10th to 11th among prenatal vitamin brands worldwide.
- Estimated monthly branded searches for Perelel worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Ritual worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Elevit | 28.2% | 135K | 0.0% | Elevit |
| 2 | Pregnacare | 23% | 110K | 0.0% | Vitabiotics |
| 3 | Nature Made | 10.4% | 49.5K | 0.0% | Nature Made |
| 4 | Perelel | 8.5% | 40.5K | 0.0% | Perelel |
| 5 | Ritual | 8.5% | 40.5K | 0.0% | Ritual |
| 6 | Needed | 6.9% | 33.1K | +22.1% | Needed |
| 7 | Thorne | 4.6% | 22.2K | 0.0% | Thorne |
| 8 | One A Day | 3.8% | 18.1K | 0.0% | One A Day |
| 9 | Centrum | 2.1% | 9.9K | +22.2% | Centrum |
| 10 | FullWell | 1.7% | 8.1K | -18.2% | FullWell |
| 11 | Garden of Life | 1.7% | 8.1K | -18.2% | Garden of Life |
| 12 | New Chapter | 0.61% | 2.9K | 0.0% | New Chapter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Elevit | 135K | 31% | 1 |
| Oct 2025 | Pregnacare | 110K | 25.2% | 2 |
| Oct 2025 | Nature Made | 40.5K | 9.3% | 3 |
| Oct 2025 | Ritual | 33.1K | 7.6% | 4 |
| Oct 2025 | Perelel | 27.1K | 6.2% | 5 |
| Oct 2025 | Needed | 22.2K | 5.1% | 6 |
| Oct 2025 | Thorne | 22.2K | 5.1% | 7 |
| Oct 2025 | One A Day | 14.8K | 3.4% | 8 |
| Oct 2025 | Garden of Life | 12.1K | 2.8% | 9 |
| Oct 2025 | Centrum | 8.1K | 1.9% | 10 |
| Oct 2025 | FullWell | 8.1K | 1.9% | 11 |
| Oct 2025 | New Chapter | 2.9K | 0.66% | 12 |
| Nov 2025 | Elevit | 110K | 28% | 1 |
| Nov 2025 | Pregnacare | 90.5K | 23% | 2 |
| Nov 2025 | Nature Made | 40.5K | 10.3% | 3 |
| Nov 2025 | Perelel | 33.1K | 8.4% | 4 |
| Nov 2025 | Ritual | 33.1K | 8.4% | 5 |
| Nov 2025 | Needed | 22.2K | 5.6% | 6 |
| Nov 2025 | Thorne | 22.2K | 5.6% | 7 |
| Nov 2025 | One A Day | 14.8K | 3.8% | 8 |
| Nov 2025 | Garden of Life | 9.9K | 2.5% | 9 |
| Nov 2025 | FullWell | 8.1K | 2.1% | 10 |
| Nov 2025 | Centrum | 6.6K | 1.7% | 11 |
| Nov 2025 | New Chapter | 2.4K | 0.61% | 12 |
| Dec 2025 | Elevit | 110K | 26.8% | 1 |
| Dec 2025 | Pregnacare | 90.5K | 22.1% | 2 |
| Dec 2025 | Nature Made | 60.5K | 14.8% | 3 |
| Dec 2025 | Perelel | 33.1K | 8.1% | 4 |
| Dec 2025 | Ritual | 33.1K | 8.1% | 5 |
| Dec 2025 | Thorne | 22.2K | 5.4% | 6 |
| Dec 2025 | Needed | 18.1K | 4.4% | 7 |
| Dec 2025 | One A Day | 14.8K | 3.6% | 8 |
| Dec 2025 | Garden of Life | 12.1K | 3% | 9 |
| Dec 2025 | Centrum | 6.6K | 1.6% | 10 |
| Dec 2025 | FullWell | 6.6K | 1.6% | 11 |
| Dec 2025 | New Chapter | 2.4K | 0.59% | 12 |
| Jan 2026 | Elevit | 135K | 27% | 1 |
| Jan 2026 | Pregnacare | 110K | 22% | 2 |
| Jan 2026 | Nature Made | 74K | 14.8% | 3 |
| Jan 2026 | Ritual | 40.5K | 8.1% | 4 |
| Jan 2026 | Perelel | 33.1K | 6.6% | 5 |
| Jan 2026 | Needed | 27.1K | 5.4% | 6 |
| Jan 2026 | Thorne | 27.1K | 5.4% | 7 |
| Jan 2026 | One A Day | 18.1K | 3.6% | 8 |
| Jan 2026 | Garden of Life | 14.8K | 3% | 9 |
| Jan 2026 | Centrum | 9.9K | 2% | 10 |
| Jan 2026 | FullWell | 8.1K | 1.6% | 11 |
| Jan 2026 | New Chapter | 2.9K | 0.58% | 12 |
| Feb 2026 | Elevit | 135K | 31% | 1 |
| Feb 2026 | Pregnacare | 90.5K | 20.8% | 2 |
| Feb 2026 | Nature Made | 49.5K | 11.4% | 3 |
| Feb 2026 | Ritual | 40.5K | 9.3% | 4 |
| Feb 2026 | Perelel | 33.1K | 7.6% | 5 |
| Feb 2026 | Needed | 22.2K | 5.1% | 6 |
| Feb 2026 | Thorne | 22.2K | 5.1% | 7 |
| Feb 2026 | One A Day | 14.8K | 3.4% | 8 |
| Feb 2026 | Garden of Life | 9.9K | 2.3% | 9 |
| Feb 2026 | Centrum | 8.1K | 1.9% | 10 |
| Feb 2026 | FullWell | 6.6K | 1.5% | 11 |
| Feb 2026 | New Chapter | 2.9K | 0.67% | 12 |
| Mar 2026 | Elevit | 135K | 28.5% | 1 |
| Mar 2026 | Pregnacare | 110K | 23.2% | 2 |
| Mar 2026 | Nature Made | 60.5K | 12.8% | 3 |
| Mar 2026 | Ritual | 40.5K | 8.5% | 4 |
| Mar 2026 | Perelel | 33.1K | 7% | 5 |
| Mar 2026 | Needed | 27.1K | 5.7% | 6 |
| Mar 2026 | Thorne | 22.2K | 4.7% | 7 |
| Mar 2026 | One A Day | 14.8K | 3.1% | 8 |
| Mar 2026 | Garden of Life | 12.1K | 2.6% | 9 |
| Mar 2026 | Centrum | 8.1K | 1.7% | 10 |
| Mar 2026 | FullWell | 8.1K | 1.7% | 11 |
| Mar 2026 | New Chapter | 2.9K | 0.61% | 12 |
| Apr 2026 | Elevit | 135K | 25.9% | 1 |
| Apr 2026 | Nature Made | 110K | 21.1% | 2 |
| Apr 2026 | Pregnacare | 110K | 21.1% | 3 |
| Apr 2026 | Ritual | 40.5K | 7.8% | 4 |
| Apr 2026 | Perelel | 33.1K | 6.3% | 5 |
| Apr 2026 | Needed | 27.1K | 5.2% | 6 |
| Apr 2026 | Thorne | 22.2K | 4.3% | 7 |
| Apr 2026 | One A Day | 14.8K | 2.8% | 8 |
| Apr 2026 | Garden of Life | 9.9K | 1.9% | 9 |
| Apr 2026 | Centrum | 8.1K | 1.6% | 10 |
| Apr 2026 | FullWell | 8.1K | 1.6% | 11 |
| Apr 2026 | New Chapter | 2.9K | 0.56% | 12 |
| May 2026 | Elevit | 135K | 27.9% | 1 |
| May 2026 | Pregnacare | 110K | 22.7% | 2 |
| May 2026 | Nature Made | 74K | 15.3% | 3 |
| May 2026 | Ritual | 40.5K | 8.4% | 4 |
| May 2026 | Perelel | 33.1K | 6.8% | 5 |
| May 2026 | Needed | 27.1K | 5.6% | 6 |
| May 2026 | Thorne | 22.2K | 4.6% | 7 |
| May 2026 | One A Day | 14.8K | 3.1% | 8 |
| May 2026 | Centrum | 8.1K | 1.7% | 9 |
| May 2026 | FullWell | 8.1K | 1.7% | 10 |
| May 2026 | Garden of Life | 8.1K | 1.7% | 11 |
| May 2026 | New Chapter | 2.9K | 0.6% | 12 |
| Jun 2026 | Elevit | 135K | 26.7% | 1 |
| Jun 2026 | Pregnacare | 110K | 21.8% | 2 |
| Jun 2026 | Nature Made | 90.5K | 17.9% | 3 |
| Jun 2026 | Ritual | 40.5K | 8% | 4 |
| Jun 2026 | Perelel | 33.1K | 6.5% | 5 |
| Jun 2026 | Needed | 27.1K | 5.4% | 6 |
| Jun 2026 | Thorne | 27.1K | 5.4% | 7 |
| Jun 2026 | One A Day | 14.8K | 2.9% | 8 |
| Jun 2026 | FullWell | 9.9K | 2% | 9 |
| Jun 2026 | Garden of Life | 8.1K | 1.6% | 10 |
| Jun 2026 | Centrum | 6.6K | 1.3% | 11 |
| Jun 2026 | New Chapter | 2.9K | 0.57% | 12 |
| Jul 2026 | Elevit | 135K | 26% | 1 |
| Jul 2026 | Pregnacare | 110K | 21.2% | 2 |
| Jul 2026 | Nature Made | 90.5K | 17.4% | 3 |
| Jul 2026 | Perelel | 40.5K | 7.8% | 4 |
| Jul 2026 | Ritual | 40.5K | 7.8% | 5 |
| Jul 2026 | Needed | 27.1K | 5.2% | 6 |
| Jul 2026 | Thorne | 27.1K | 5.2% | 7 |
| Jul 2026 | One A Day | 18.1K | 3.5% | 8 |
| Jul 2026 | FullWell | 9.9K | 1.9% | 9 |
| Jul 2026 | Garden of Life | 9.9K | 1.9% | 10 |
| Jul 2026 | Centrum | 8.1K | 1.6% | 11 |
| Jul 2026 | New Chapter | 2.9K | 0.56% | 12 |
| Aug 2026 | Elevit | 135K | 28.5% | 1 |
| Aug 2026 | Pregnacare | 110K | 23.2% | 2 |
| Aug 2026 | Nature Made | 49.5K | 10.4% | 3 |
| Aug 2026 | Perelel | 40.5K | 8.5% | 4 |
| Aug 2026 | Ritual | 40.5K | 8.5% | 5 |
| Aug 2026 | Needed | 27.1K | 5.7% | 6 |
| Aug 2026 | Thorne | 22.2K | 4.7% | 7 |
| Aug 2026 | One A Day | 18.1K | 3.8% | 8 |
| Aug 2026 | FullWell | 9.9K | 2.1% | 9 |
| Aug 2026 | Garden of Life | 9.9K | 2.1% | 10 |
| Aug 2026 | Centrum | 8.1K | 1.7% | 11 |
| Aug 2026 | New Chapter | 2.9K | 0.61% | 12 |
| Sep 2026 | Elevit | 135K | 28.2% | 1 |
| Sep 2026 | Pregnacare | 110K | 23% | 2 |
| Sep 2026 | Nature Made | 49.5K | 10.4% | 3 |
| Sep 2026 | Perelel | 40.5K | 8.5% | 4 |
| Sep 2026 | Ritual | 40.5K | 8.5% | 5 |
| Sep 2026 | Needed | 33.1K | 6.9% | 6 |
| Sep 2026 | Thorne | 22.2K | 4.6% | 7 |
| Sep 2026 | One A Day | 18.1K | 3.8% | 8 |
| Sep 2026 | Centrum | 9.9K | 2.1% | 9 |
| Sep 2026 | FullWell | 8.1K | 1.7% | 10 |
| Sep 2026 | Garden of Life | 8.1K | 1.7% | 11 |
| Sep 2026 | New Chapter | 2.9K | 0.61% | 12 |

## What is being compared

- **Centrum**: Measured on the search term “centrum prenatal”.
- **Elevit**: Measured on the search term “elevit”.
- **FullWell**: Measured on the search term “fullwell prenatal”.
- **Garden of Life**: Measured on the search term “garden of life prenatal”.
- **Nature Made**: Measured on the search term “nature made prenatal”.
- **Needed**: Measured on the search term “needed prenatal”.
- **New Chapter**: Measured on the search term “new chapter prenatal”.
- **One A Day**: Measured on the search term “one a day prenatal”.
- **Perelel**: Measured on the search term “perelel”.
- **Pregnacare**: Measured on the search term “pregnacare”.
- **Ritual**: Measured on the search term “ritual prenatal”.
- **Thorne**: Measured on the search term “thorne prenatal”.

- [Centrum](/demand/global-en/brands/centrum)
- [Elevit](/demand/global-en/brands/elevit)
- [FullWell](/demand/global-en/brands/fullwell)
- [Garden of Life](/demand/global-en/brands/garden-of-life)
- [Nature Made](/demand/global-en/brands/nature-made)
- [Needed](/demand/global-en/brands/needed)
- [New Chapter](/demand/global-en/brands/new-chapter)
- [One A Day](/demand/global-en/brands/one-a-day)
- [Perelel](/demand/global-en/brands/perelel)
- [Pregnacare](/demand/global-en/brands/pregnacare)
- [Ritual](/demand/global-en/brands/ritual)
- [Thorne](/demand/global-en/brands/thorne)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among prenatal vitamin brands worldwide?

In September 2026, Elevit was the most searched among prenatal vitamin brands worldwide, with an estimated 135K branded searches, 28.2% of all searches for the 12 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Prenatal vitamin brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/prenatal-vitamin-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/prenatal-vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.