---
title: "Premium cookware brands: Which brands are most popular in search?"
description: "Compare brands that offer cookware for the home. Share of Search among HexClad, All-Clad, Caraway, Made In and Our Place, the premium cookware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/premium-cookware-brands"
publisher: "Brandwave"
---

# Premium cookware brands: Which brands are most popular in search?

Compare brands that offer cookware for the home. Share of Search among HexClad, All-Clad, Caraway, Made In and Our Place, the premium cookware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Premium cookware brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: HexClad, 48.4%

## Which brand is most popular in search among premium cookware brands worldwide?

- In August 2026, HexClad was the most searched among premium cookware brands worldwide, with an estimated 308K branded searches and 48.4% estimated Share of Search within this set.
- All-Clad is in 2nd place, 24.7 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide decreased from 50.6% to 48.4%.
- Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide increased from 23.1% to 23.8%.
- Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide increased from 7.2% to 9.7%.
- Across the 11 months ending August 2026, Made In’s estimated Share of Search among premium cookware brands worldwide increased from 8.7% to 9.6%.
- Across the 11 months ending August 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide decreased from 10.4% to 8.5%.
- Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide peaked at 54.5% in November 2025 and was lowest at 40% in June 2026.
- Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide peaked at 38.5% in June 2026 and was lowest at 18.7% in November 2025.
- Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide peaked at 9.7% in August 2026 and was lowest at 6.5% in June 2026.
- Across the 11 months ending August 2026, Made In’s estimated Share of Search among premium cookware brands worldwide peaked at 10.7% in January 2026 and was lowest at 7.2% in April 2026.
- Across the 11 months ending August 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide peaked at 13.7% in December 2025 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, Caraway rose from 5th to 3rd among premium cookware brands worldwide.
- Across the 11 months ending August 2026, Our Place fell from 3rd to 5th among premium cookware brands worldwide.

## Compare search popularity between leading brands

- [HexClad vs All-Clad: compare search popularity](/demand/global-en/compare/all-clad-vs-hexclad): 48.4% against 23.8% Share of Search.
- [HexClad vs Caraway: compare search popularity](/demand/global-en/compare/caraway-cookware-vs-hexclad): 48.4% against 9.7% Share of Search.
- [HexClad vs Made In: compare search popularity](/demand/global-en/compare/hexclad-vs-made-in-cookware): 48.4% against 9.6% Share of Search.
- [HexClad vs Our Place: compare search popularity](/demand/global-en/compare/hexclad-vs-our-place): 48.4% against 8.5% Share of Search.
- [All-Clad vs Caraway: compare search popularity](/demand/global-en/compare/all-clad-vs-caraway-cookware): 23.8% against 9.7% Share of Search.
- [All-Clad vs Made In: compare search popularity](/demand/global-en/compare/all-clad-vs-made-in-cookware): 23.8% against 9.6% Share of Search.
- [All-Clad vs Our Place: compare search popularity](/demand/global-en/compare/all-clad-vs-our-place): 23.8% against 8.5% Share of Search.
- [Caraway vs Made In: compare search popularity](/demand/global-en/compare/caraway-cookware-vs-made-in-cookware): 9.7% against 9.6% Share of Search.
- [Caraway vs Our Place: compare search popularity](/demand/global-en/compare/caraway-cookware-vs-our-place): 9.7% against 8.5% Share of Search.
- [Made In vs Our Place: compare search popularity](/demand/global-en/compare/made-in-cookware-vs-our-place): 9.6% against 8.5% Share of Search.

## How did search popularity change for premium cookware brands worldwide in August 2026?

- In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.
- In August 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 49.7% to 48.4%.
- In August 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 24.8% to 23.8%.
- Estimated monthly branded searches for Our Place worldwide fell 38.7% over 11 measured months, from 88.4K to 54.2K in August 2026.
- Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HexClad | 48.4% | 308K | -4.1% | HexClad |
| 2 | All-Clad | 23.8% | 151K | -5.6% | All-Clad |
| 3 | Caraway | 9.7% | 61.4K | +23.0% | Caraway |
| 4 | Made In | 9.6% | 60.7K | +0.1% | Made In |
| 5 | Our Place | 8.5% | 54.2K | +0.0% | Our Place |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HexClad | 430K | 50.6% | 1 |
| Oct 2025 | All-Clad | 196K | 23.1% | 2 |
| Oct 2025 | Our Place | 88.4K | 10.4% | 3 |
| Oct 2025 | Made In | 74.3K | 8.7% | 4 |
| Oct 2025 | Caraway | 61.3K | 7.2% | 5 |
| Nov 2025 | HexClad | 1.1M | 54.5% | 1 |
| Nov 2025 | All-Clad | 382K | 18.7% | 2 |
| Nov 2025 | Made In | 202K | 9.8% | 3 |
| Nov 2025 | Our Place | 183K | 8.9% | 4 |
| Nov 2025 | Caraway | 166K | 8.1% | 5 |
| Dec 2025 | HexClad | 878K | 47.6% | 1 |
| Dec 2025 | All-Clad | 382K | 20.7% | 2 |
| Dec 2025 | Our Place | 253K | 13.7% | 3 |
| Dec 2025 | Caraway | 166K | 9% | 4 |
| Dec 2025 | Made In | 166K | 9% | 5 |
| Jan 2026 | HexClad | 460K | 44.7% | 1 |
| Jan 2026 | All-Clad | 256K | 24.9% | 2 |
| Jan 2026 | Our Place | 112K | 10.9% | 3 |
| Jan 2026 | Made In | 110K | 10.7% | 4 |
| Jan 2026 | Caraway | 91.2K | 8.8% | 5 |
| Feb 2026 | HexClad | 363K | 47.8% | 1 |
| Feb 2026 | All-Clad | 196K | 25.8% | 2 |
| Feb 2026 | Made In | 74.3K | 9.8% | 3 |
| Feb 2026 | Our Place | 64.7K | 8.5% | 4 |
| Feb 2026 | Caraway | 61.1K | 8% | 5 |
| Mar 2026 | HexClad | 308K | 45.6% | 1 |
| Mar 2026 | All-Clad | 171K | 25.4% | 2 |
| Mar 2026 | Our Place | 73.7K | 10.9% | 3 |
| Mar 2026 | Caraway | 61.1K | 9.1% | 4 |
| Mar 2026 | Made In | 60.7K | 9% | 5 |
| Apr 2026 | HexClad | 352K | 51.2% | 1 |
| Apr 2026 | All-Clad | 160K | 23.3% | 2 |
| Apr 2026 | Our Place | 75.9K | 11% | 3 |
| Apr 2026 | Caraway | 50.1K | 7.3% | 4 |
| Apr 2026 | Made In | 49.7K | 7.2% | 5 |
| May 2026 | HexClad | 363K | 50.1% | 1 |
| May 2026 | All-Clad | 171K | 23.6% | 2 |
| May 2026 | Made In | 74.3K | 10.3% | 3 |
| May 2026 | Caraway | 61K | 8.4% | 4 |
| May 2026 | Our Place | 55K | 7.6% | 5 |
| Jun 2026 | HexClad | 307K | 40% | 1 |
| Jun 2026 | All-Clad | 296K | 38.5% | 2 |
| Jun 2026 | Made In | 60.8K | 7.9% | 3 |
| Jun 2026 | Our Place | 54.2K | 7.1% | 4 |
| Jun 2026 | Caraway | 49.9K | 6.5% | 5 |
| Jul 2026 | HexClad | 321K | 49.7% | 1 |
| Jul 2026 | All-Clad | 160K | 24.8% | 2 |
| Jul 2026 | Made In | 60.6K | 9.4% | 3 |
| Jul 2026 | Our Place | 54.2K | 8.4% | 4 |
| Jul 2026 | Caraway | 50K | 7.7% | 5 |
| Aug 2026 | HexClad | 308K | 48.4% | 1 |
| Aug 2026 | All-Clad | 151K | 23.8% | 2 |
| Aug 2026 | Caraway | 61.4K | 9.7% | 3 |
| Aug 2026 | Made In | 60.7K | 9.6% | 4 |
| Aug 2026 | Our Place | 54.2K | 8.5% | 5 |
| Sep 2026 | All-Clad | — | — | — |
| Sep 2026 | Caraway | — | — | — |
| Sep 2026 | HexClad | — | — | — |
| Sep 2026 | Made In | — | — | — |
| Sep 2026 | Our Place | — | — | — |

## What is being compared

- **All-Clad**: Measured on the search terms “all clad”, “all-clad”, “all-clad com”, “all-clad cookware” and “cookware all-clad”, summed into one figure.
- **Caraway**: Measured on the search terms “caraway cookware”, “carawayhome com” and “cookware caraway”, summed into one figure.
- **HexClad**: Measured on the search terms “cookware hexclad”, “hexclad”, “hexclad com” and “hexclad cookware”, summed into one figure.
- **Made In**: Measured on the search terms “cookware made in”, “made in cookware” and “madeincookware com”, summed into one figure.
- **Our Place**: Measured on the search terms “always pan”, “cookware our place”, “fromourplace com”, “our place always pan” and “our place cookware”, summed into one figure.

- [All-Clad](/demand/global-en/brands/all-clad)
- [Caraway](/demand/global-en/brands/caraway-cookware)
- [HexClad](/demand/global-en/brands/hexclad)
- [Made In](/demand/global-en/brands/made-in-cookware)
- [Our Place](/demand/global-en/brands/our-place)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among premium cookware brands worldwide?

In August 2026, HexClad was the most searched among premium cookware brands worldwide, with an estimated 308K branded searches and 48.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Premium cookware brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/premium-cookware-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/premium-cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.