---
title: "Premium bedding brands: Which brands are most popular in search?"
description: "Compare brands that offers bedding and bed linen. Share of Search among Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed and Parachute, the premium bedding brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/premium-bedding-brands"
publisher: "Brandwave"
---

# Premium bedding brands: Which brands are most popular in search?

Compare brands that offers bedding and bed linen. Share of Search among Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed and Parachute, the premium bedding brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Premium bedding brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brooklinen, 29.3%

## Which brand is most popular in search among premium bedding brands worldwide?

- In August 2026, Brooklinen was the most searched among premium bedding brands worldwide, with an estimated 163K branded searches and 29.3% estimated Share of Search within this set.
- Cozy Earth is in 2nd place, 7 percentage points behind at 22.3% Share of Search.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide increased from 26.4% to 29.3%.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide decreased from 36.5% to 22.3%.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide increased from 19.1% to 22%.
- Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide increased from 10.5% to 14.5%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide increased from 7.6% to 11.9%.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide peaked at 29.3% in August 2026 and was lowest at 21.1% in January 2026.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide peaked at 39.5% in December 2025 and was lowest at 22.3% in August 2026.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide peaked at 25.8% in June 2026 and was lowest at 15.7% in January 2026.
- Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide peaked at 14.5% in August 2026 and was lowest at 9.7% in May 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide peaked at 21.9% in January 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, Brooklinen rose from 2nd to 1st among premium bedding brands worldwide.
- Across the 11 months ending August 2026, Cozy Earth fell from 1st to 2nd among premium bedding brands worldwide.

## Compare search popularity between leading brands

- [Brooklinen vs Cozy Earth: compare search popularity](/demand/global-en/compare/brooklinen-vs-cozy-earth): 29.3% against 22.3% Share of Search.
- [Brooklinen vs Boll & Branch: compare search popularity](/demand/global-en/compare/boll-branch-vs-brooklinen): 29.3% against 22% Share of Search.
- [Brooklinen vs Piglet in Bed: compare search popularity](/demand/global-en/compare/brooklinen-vs-piglet-in-bed): 29.3% against 14.5% Share of Search.
- [Brooklinen vs Parachute: compare search popularity](/demand/global-en/compare/brooklinen-vs-parachute): 29.3% against 11.9% Share of Search.
- [Cozy Earth vs Boll & Branch: compare search popularity](/demand/global-en/compare/boll-branch-vs-cozy-earth): 22.3% against 22% Share of Search.
- [Cozy Earth vs Piglet in Bed: compare search popularity](/demand/global-en/compare/cozy-earth-vs-piglet-in-bed): 22.3% against 14.5% Share of Search.
- [Cozy Earth vs Parachute: compare search popularity](/demand/global-en/compare/cozy-earth-vs-parachute): 22.3% against 11.9% Share of Search.
- [Boll & Branch vs Piglet in Bed: compare search popularity](/demand/global-en/compare/boll-branch-vs-piglet-in-bed): 22% against 14.5% Share of Search.
- [Boll & Branch vs Parachute: compare search popularity](/demand/global-en/compare/boll-branch-vs-parachute): 22% against 11.9% Share of Search.
- [Piglet in Bed vs Parachute: compare search popularity](/demand/global-en/compare/parachute-vs-piglet-in-bed): 14.5% against 11.9% Share of Search.

## How did search popularity change for premium bedding brands worldwide in August 2026?

- In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
- In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
- In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
- In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
- In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brooklinen | 29.3% | 163K | +1.1% | Brooklinen |
| 2 | Cozy Earth | 22.3% | 124K | -12.3% | Cozy Earth |
| 3 | Boll & Branch | 22% | 123K | -18.0% | Boll & Branch |
| 4 | Piglet in Bed | 14.5% | 80.8K | -0.4% | Piglet in Bed |
| 5 | Parachute | 11.9% | 66.1K | +15.3% | Parachute |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cozy Earth | 220K | 36.5% | 1 |
| Oct 2025 | Brooklinen | 159K | 26.4% | 2 |
| Oct 2025 | Boll & Branch | 115K | 19.1% | 3 |
| Oct 2025 | Piglet in Bed | 63.5K | 10.5% | 4 |
| Oct 2025 | Parachute | 45.8K | 7.6% | 5 |
| Nov 2025 | Cozy Earth | 396K | 37.5% | 1 |
| Nov 2025 | Brooklinen | 280K | 26.5% | 2 |
| Nov 2025 | Boll & Branch | 200K | 19% | 3 |
| Nov 2025 | Piglet in Bed | 115K | 10.9% | 4 |
| Nov 2025 | Parachute | 65.2K | 6.2% | 5 |
| Dec 2025 | Cozy Earth | 335K | 39.5% | 1 |
| Dec 2025 | Brooklinen | 198K | 23.4% | 2 |
| Dec 2025 | Boll & Branch | 172K | 20.3% | 3 |
| Dec 2025 | Piglet in Bed | 93.7K | 11.1% | 4 |
| Dec 2025 | Parachute | 48.1K | 5.7% | 5 |
| Jan 2026 | Cozy Earth | 225K | 29% | 1 |
| Jan 2026 | Parachute | 170K | 21.9% | 2 |
| Jan 2026 | Brooklinen | 163K | 21.1% | 3 |
| Jan 2026 | Boll & Branch | 122K | 15.7% | 4 |
| Jan 2026 | Piglet in Bed | 95.2K | 12.3% | 5 |
| Feb 2026 | Cozy Earth | 181K | 33.1% | 1 |
| Feb 2026 | Brooklinen | 133K | 24.4% | 2 |
| Feb 2026 | Boll & Branch | 98.5K | 18% | 3 |
| Feb 2026 | Parachute | 69.1K | 12.7% | 4 |
| Feb 2026 | Piglet in Bed | 64.2K | 11.8% | 5 |
| Mar 2026 | Cozy Earth | 189K | 31.2% | 1 |
| Mar 2026 | Brooklinen | 161K | 26.6% | 2 |
| Mar 2026 | Boll & Branch | 142K | 23.4% | 3 |
| Mar 2026 | Piglet in Bed | 64.3K | 10.6% | 4 |
| Mar 2026 | Parachute | 49.7K | 8.2% | 5 |
| Apr 2026 | Cozy Earth | 175K | 30.7% | 1 |
| Apr 2026 | Brooklinen | 157K | 27.6% | 2 |
| Apr 2026 | Boll & Branch | 129K | 22.6% | 3 |
| Apr 2026 | Piglet in Bed | 64.3K | 11.3% | 4 |
| Apr 2026 | Parachute | 44.5K | 7.8% | 5 |
| May 2026 | Cozy Earth | 199K | 29.8% | 1 |
| May 2026 | Brooklinen | 192K | 28.7% | 2 |
| May 2026 | Boll & Branch | 149K | 22.2% | 3 |
| May 2026 | Piglet in Bed | 64.8K | 9.7% | 4 |
| May 2026 | Parachute | 64K | 9.6% | 5 |
| Jun 2026 | Brooklinen | 162K | 29% | 1 |
| Jun 2026 | Cozy Earth | 147K | 26.3% | 2 |
| Jun 2026 | Boll & Branch | 144K | 25.8% | 3 |
| Jun 2026 | Piglet in Bed | 64.8K | 11.6% | 4 |
| Jun 2026 | Parachute | 41.2K | 7.4% | 5 |
| Jul 2026 | Brooklinen | 161K | 27.3% | 1 |
| Jul 2026 | Boll & Branch | 150K | 25.3% | 2 |
| Jul 2026 | Cozy Earth | 141K | 23.9% | 3 |
| Jul 2026 | Piglet in Bed | 81.1K | 13.7% | 4 |
| Jul 2026 | Parachute | 57.3K | 9.7% | 5 |
| Aug 2026 | Brooklinen | 163K | 29.3% | 1 |
| Aug 2026 | Cozy Earth | 124K | 22.3% | 2 |
| Aug 2026 | Boll & Branch | 123K | 22% | 3 |
| Aug 2026 | Piglet in Bed | 80.8K | 14.5% | 4 |
| Aug 2026 | Parachute | 66.1K | 11.9% | 5 |
| Sep 2026 | Boll & Branch | — | — | — |
| Sep 2026 | Brooklinen | — | — | — |
| Sep 2026 | Cozy Earth | — | — | — |
| Sep 2026 | Parachute | — | — | — |
| Sep 2026 | Piglet in Bed | — | — | — |

## What is being compared

- **Boll & Branch**: Measured on the search terms “boll & branch”, “boll & branch bedding”, “boll & branch sheets”, “boll and branch”, “boll and branch bedding”, “boll and branch sheets” and “bollandbranch com”, summed into one figure.
- **Brooklinen**: Measured on the search terms “brooklinen”, “brooklinen bedding”, “brooklinen classic”, “brooklinen com”, “brooklinen linen”, “brooklinen luxe”, “brooklinen sheets” and “linen brooklinen”, summed into one figure.
- **Cozy Earth**: Measured on the search terms “cozy earth”, “cozy earth bamboo sheets”, “cozy earth bedding” and “cozy earth com”, summed into one figure.
- **Parachute**: Measured on the search terms “parachute bedding”, “parachute home”, “parachute linen”, “parachute percale”, “parachute sheets” and “parachutehome com”, summed into one figure.
- **Piglet in Bed**: Measured on the search terms “piglet in bed”, “piglet in bed bedding”, “piglet in bed linen”, “piglet in bed sheets” and “pigletinbed com”, summed into one figure.

- [Boll & Branch](/demand/global-en/brands/boll-branch)
- [Brooklinen](/demand/global-en/brands/brooklinen)
- [Cozy Earth](/demand/global-en/brands/cozy-earth)
- [Parachute](/demand/global-en/brands/parachute)
- [Piglet in Bed](/demand/global-en/brands/piglet-in-bed)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among premium bedding brands worldwide?

In August 2026, Brooklinen was the most searched among premium bedding brands worldwide, with an estimated 163K branded searches and 29.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Premium bedding brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/premium-bedding-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/premium-bedding-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.