--- title: "Pregnancy and baby apps: Which are searched most?" description: "Compare the pregnancy and baby apps people buy. Share of Search among Huckleberry, The Bump and BabyCentre, the pregnancy and baby apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pregnancy-and-baby-apps" publisher: "Brandwave" --- # Pregnancy and baby apps: Which are searched most? Compare the pregnancy and baby apps people buy. Share of Search among Huckleberry, The Bump and BabyCentre, the pregnancy and baby apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pregnancy and baby apps - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Huckleberry, 54.9% ## Which brand is most popular in search among pregnancy and baby apps worldwide? - In September 2026, Huckleberry was the most searched among pregnancy and baby apps worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. - The Bump is in 2nd place, 10 percentage points behind at 44.9% Share of Search. - Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide decreased from 64.5% to 54.9%. - Across the 12 months ending September 2026, The Bump’s estimated Share of Search among pregnancy and baby apps worldwide increased from 35.3% to 44.9%. - Across the 12 months ending September 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps worldwide peaked at 64.5% in October 2025 and was lowest at 54.9% in August 2026. - Across the 12 months ending September 2026, BabyCentre held steady: its estimated Share of Search among pregnancy and baby apps worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Huckleberry vs The Bump: compare search popularity](/demand/global-en/compare/huckleberry-vs-the-bump): 54.9% against 44.9% Share of Search. ## How did search popularity change for pregnancy and baby apps worldwide in September 2026? - Estimated monthly branded searches for The Bump worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. - Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Huckleberry worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Huckleberry | 54.9% | 450K | 0.0% | Huckleberry | | 2 | The Bump | 44.9% | 368K | 0.0% | The Bump | | 3 | BabyCentre | 0.12% | 1K | -23.1% | BabyCentre | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Huckleberry | 550K | 64.5% | 1 | | Oct 2025 | The Bump | 301K | 35.3% | 2 | | Oct 2025 | BabyCentre | 1.6K | 0.19% | 3 | | Nov 2025 | Huckleberry | 550K | 64.5% | 1 | | Nov 2025 | The Bump | 301K | 35.3% | 2 | | Nov 2025 | BabyCentre | 1.6K | 0.19% | 3 | | Dec 2025 | Huckleberry | 550K | 64.5% | 1 | | Dec 2025 | The Bump | 301K | 35.3% | 2 | | Dec 2025 | BabyCentre | 1.6K | 0.19% | 3 | | Jan 2026 | Huckleberry | 450K | 59.8% | 1 | | Jan 2026 | The Bump | 301K | 40% | 2 | | Jan 2026 | BabyCentre | 1.6K | 0.21% | 3 | | Feb 2026 | Huckleberry | 368K | 59.8% | 1 | | Feb 2026 | The Bump | 246K | 40% | 2 | | Feb 2026 | BabyCentre | 1K | 0.16% | 3 | | Mar 2026 | Huckleberry | 450K | 59.8% | 1 | | Mar 2026 | The Bump | 301K | 40% | 2 | | Mar 2026 | BabyCentre | 1.3K | 0.17% | 3 | | Apr 2026 | Huckleberry | 450K | 59.8% | 1 | | Apr 2026 | The Bump | 301K | 40% | 2 | | Apr 2026 | BabyCentre | 1.3K | 0.17% | 3 | | May 2026 | Huckleberry | 450K | 59.8% | 1 | | May 2026 | The Bump | 301K | 40% | 2 | | May 2026 | BabyCentre | 1.3K | 0.17% | 3 | | Jun 2026 | Huckleberry | 450K | 59.8% | 1 | | Jun 2026 | The Bump | 301K | 40% | 2 | | Jun 2026 | BabyCentre | 1.3K | 0.17% | 3 | | Jul 2026 | Huckleberry | 450K | 59.8% | 1 | | Jul 2026 | The Bump | 301K | 40% | 2 | | Jul 2026 | BabyCentre | 1.3K | 0.17% | 3 | | Aug 2026 | Huckleberry | 450K | 54.9% | 1 | | Aug 2026 | The Bump | 368K | 44.9% | 2 | | Aug 2026 | BabyCentre | 1.3K | 0.16% | 3 | | Sep 2026 | Huckleberry | 450K | 54.9% | 1 | | Sep 2026 | The Bump | 368K | 44.9% | 2 | | Sep 2026 | BabyCentre | 1K | 0.12% | 3 | ## What is being compared - **BabyCentre**: Measured on the search term “babycentre”. - **Huckleberry**: Measured on the search term “huckleberry”. - **The Bump**: Measured on the search term “bump”. - [BabyCentre](/demand/global-en/brands/babycentre) - [Huckleberry](/demand/global-en/brands/huckleberry) - [The Bump](/demand/global-en/brands/the-bump) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pregnancy and baby apps worldwide? In September 2026, Huckleberry was the most searched among pregnancy and baby apps worldwide, with an estimated 450K branded searches and 54.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pregnancy and baby apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pregnancy-and-baby-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pregnancy-and-baby-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.