---
title: "Precision agriculture platforms: Which brands are most popular in search?"
description: "Compare the platforms that guide farm machinery. Share of Search among Trimble, Topcon, Climate FieldView, Ag Leader and John Deere, the precision agriculture platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/precision-agriculture-platforms"
publisher: "Brandwave"
---

# Precision agriculture platforms: Which brands are most popular in search?

Compare the platforms that guide farm machinery. Share of Search among Trimble, Topcon, Climate FieldView, Ag Leader and John Deere, the precision agriculture platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Precision agriculture platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Trimble, 77%

## Which brand is most popular in search among precision agriculture platforms worldwide?

- In August 2026, Trimble was the most searched among precision agriculture platforms worldwide, with an estimated 135K branded searches and 77% estimated Share of Search within this set.
- Topcon is in 2nd place, 58.1 percentage points behind at 18.9% Share of Search.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among precision agriculture platforms worldwide decreased from 79.8% to 77%.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among precision agriculture platforms worldwide increased from 16.1% to 18.9%.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among precision agriculture platforms worldwide peaked at 80% in March 2026 and was lowest at 76.1% in April 2026.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among precision agriculture platforms worldwide peaked at 19% in January 2026 and was lowest at 16.1% in October 2025.
- Across the 11 months ending August 2026, Climate FieldView, Ag Leader and John Deere held steady: their estimated Share of Search among precision agriculture platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Trimble vs Topcon: compare search popularity](/demand/global-en/compare/topcon-vs-trimble): 77% against 18.9% Share of Search.
- [Trimble vs Climate FieldView: compare search popularity](/demand/global-en/compare/climate-fieldview-vs-trimble): 77% against 2.5% Share of Search.
- [Topcon vs Climate FieldView: compare search popularity](/demand/global-en/compare/climate-fieldview-vs-topcon): 18.9% against 2.5% Share of Search.

## How did search popularity change for precision agriculture platforms worldwide in August 2026?

- Climate FieldView’s estimated Share of Search among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.
- Estimated monthly branded searches for Ag Leader worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
- Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trimble | 77% | 135K | 0.0% | Trimble |
| 2 | Topcon | 18.9% | 33.1K | 0.0% | Topcon |
| 3 | Climate FieldView | 2.5% | 4.4K | 0.0% | Climate FieldView |
| 4 | Ag Leader | 1.1% | 1.9K | +18.8% | Ag Leader |
| 5 | John Deere | 0.57% | 1K | 0.0% | John Deere |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trimble | 201K | 79.8% | 1 |
| Oct 2025 | Topcon | 40.5K | 16.1% | 2 |
| Oct 2025 | Climate FieldView | 6.6K | 2.6% | 3 |
| Oct 2025 | Ag Leader | 2.9K | 1.2% | 4 |
| Oct 2025 | John Deere | 1K | 0.4% | 5 |
| Nov 2025 | Trimble | 165K | 77% | 1 |
| Nov 2025 | Topcon | 40.5K | 18.9% | 2 |
| Nov 2025 | Climate FieldView | 5.4K | 2.5% | 3 |
| Nov 2025 | Ag Leader | 2.4K | 1.1% | 4 |
| Nov 2025 | John Deere | 1K | 0.47% | 5 |
| Dec 2025 | Trimble | 135K | 77.4% | 1 |
| Dec 2025 | Topcon | 33.1K | 19% | 2 |
| Dec 2025 | Climate FieldView | 3.6K | 2.1% | 3 |
| Dec 2025 | Ag Leader | 1.9K | 1.1% | 4 |
| Dec 2025 | John Deere | 880 | 0.5% | 5 |
| Jan 2026 | Trimble | 165K | 77.4% | 1 |
| Jan 2026 | Topcon | 40.5K | 19% | 2 |
| Jan 2026 | Climate FieldView | 4.4K | 2.1% | 3 |
| Jan 2026 | Ag Leader | 2.4K | 1.1% | 4 |
| Jan 2026 | John Deere | 880 | 0.41% | 5 |
| Feb 2026 | Trimble | 165K | 77.4% | 1 |
| Feb 2026 | Topcon | 40.5K | 19% | 2 |
| Feb 2026 | Climate FieldView | 4.4K | 2.1% | 3 |
| Feb 2026 | Ag Leader | 2.4K | 1.1% | 4 |
| Feb 2026 | John Deere | 1K | 0.47% | 5 |
| Mar 2026 | Trimble | 201K | 80% | 1 |
| Mar 2026 | Topcon | 40.5K | 16.1% | 2 |
| Mar 2026 | Climate FieldView | 5.4K | 2.2% | 3 |
| Mar 2026 | Ag Leader | 2.9K | 1.2% | 4 |
| Mar 2026 | John Deere | 1.3K | 0.52% | 5 |
| Apr 2026 | Trimble | 165K | 76.1% | 1 |
| Apr 2026 | Topcon | 40.5K | 18.7% | 2 |
| Apr 2026 | Climate FieldView | 6.6K | 3% | 3 |
| Apr 2026 | Ag Leader | 3.6K | 1.7% | 4 |
| Apr 2026 | John Deere | 1K | 0.46% | 5 |
| May 2026 | Trimble | 165K | 76.4% | 1 |
| May 2026 | Topcon | 40.5K | 18.8% | 2 |
| May 2026 | Climate FieldView | 6.6K | 3.1% | 3 |
| May 2026 | Ag Leader | 2.9K | 1.3% | 4 |
| May 2026 | John Deere | 1K | 0.46% | 5 |
| Jun 2026 | Trimble | 165K | 77.1% | 1 |
| Jun 2026 | Topcon | 40.5K | 18.9% | 2 |
| Jun 2026 | Climate FieldView | 5.4K | 2.5% | 3 |
| Jun 2026 | Ag Leader | 1.9K | 0.89% | 4 |
| Jun 2026 | John Deere | 1.3K | 0.61% | 5 |
| Jul 2026 | Trimble | 135K | 77.1% | 1 |
| Jul 2026 | Topcon | 33.1K | 18.9% | 2 |
| Jul 2026 | Climate FieldView | 4.4K | 2.5% | 3 |
| Jul 2026 | Ag Leader | 1.6K | 0.91% | 4 |
| Jul 2026 | John Deere | 1K | 0.57% | 5 |
| Aug 2026 | Trimble | 135K | 77% | 1 |
| Aug 2026 | Topcon | 33.1K | 18.9% | 2 |
| Aug 2026 | Climate FieldView | 4.4K | 2.5% | 3 |
| Aug 2026 | Ag Leader | 1.9K | 1.1% | 4 |
| Aug 2026 | John Deere | 1K | 0.57% | 5 |
| Sep 2026 | Ag Leader | — | — | — |
| Sep 2026 | Climate FieldView | — | — | — |
| Sep 2026 | John Deere | — | — | — |
| Sep 2026 | Topcon | — | — | — |
| Sep 2026 | Trimble | — | — | — |

## What is being compared

- **Ag Leader**: Measured on the search term “ag leader”.
- **Climate FieldView**: Measured on the search term “climate fieldview”.
- **John Deere**: Measured on the search term “deere com”.
- **Topcon**: Measured on the search term “topcon”.
- **Trimble**: Measured on the search term “trimble”.

- [Ag Leader](/demand/global-en/brands/ag-leader)
- [Climate FieldView](/demand/global-en/brands/climate-fieldview)
- [John Deere](/demand/global-en/brands/john-deere)
- [Topcon](/demand/global-en/brands/topcon)
- [Trimble](/demand/global-en/brands/trimble)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among precision agriculture platforms worldwide?

In August 2026, Trimble was the most searched among precision agriculture platforms worldwide, with an estimated 135K branded searches and 77% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Precision agriculture platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/precision-agriculture-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/precision-agriculture-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.