---
title: "Pram brands: Which brands are most popular in search?"
description: "Compare the pram brands parents buy. Share of Search among Bugaboo, UPPAbaby, Baby Jogger, Mountain Buggy and Phil & Teds, the pram brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pram-brands"
publisher: "Brandwave"
---

# Pram brands: Which brands are most popular in search?

Compare the pram brands parents buy. Share of Search among Bugaboo, UPPAbaby, Baby Jogger, Mountain Buggy and Phil & Teds, the pram brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pram brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bugaboo, 55.9%

## Which brand is most popular in search among pram brands worldwide?

- In August 2026, Bugaboo was the most searched among pram brands worldwide, with an estimated 469K branded searches and 55.9% estimated Share of Search within this set.
- UPPAbaby is in 2nd place, 16.9 percentage points behind at 39.1% Share of Search.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide decreased from 56.8% to 55.9%.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide increased from 38.1% to 39.1%.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide peaked at 60.4% in June 2026 and was lowest at 55.4% in February 2026.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide peaked at 39.1% in August 2026 and was lowest at 34.6% in June 2026.
- Across the 11 months ending August 2026, Baby Jogger, Mountain Buggy and Phil & Teds held steady: their estimated Share of Search among pram brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bugaboo vs UPPAbaby: compare search popularity](/demand/global-en/compare/bugaboo-vs-uppababy): 55.9% against 39.1% Share of Search.
- [Bugaboo vs Baby Jogger: compare search popularity](/demand/global-en/compare/baby-jogger-vs-bugaboo): 55.9% against 3.2% Share of Search.
- [UPPAbaby vs Baby Jogger: compare search popularity](/demand/global-en/compare/baby-jogger-vs-uppababy): 39.1% against 3.2% Share of Search.

## How did search popularity change for pram brands worldwide in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36.1% to 39.1%.
- In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
- Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bugaboo | 55.9% | 469K | -3.6% | Bugaboo |
| 2 | UPPAbaby | 39.1% | 328K | +9.5% | UPPAbaby |
| 3 | Baby Jogger | 3.2% | 27.1K | 0.0% | Baby Jogger |
| 4 | Mountain Buggy | 1.8% | 14.8K | 0.0% | Mountain Buggy |
| 5 | Phil & Teds | <0.01% | 70 | -22.2% | Phil & Teds |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bugaboo | 462K | 56.8% | 1 |
| Oct 2025 | UPPAbaby | 310K | 38.1% | 2 |
| Oct 2025 | Baby Jogger | 27.1K | 3.3% | 3 |
| Oct 2025 | Mountain Buggy | 14.8K | 1.8% | 4 |
| Oct 2025 | Phil & Teds | 90 | 0.01% | 5 |
| Nov 2025 | Bugaboo | 488K | 56.4% | 1 |
| Nov 2025 | UPPAbaby | 335K | 38.8% | 2 |
| Nov 2025 | Baby Jogger | 27.1K | 3.1% | 3 |
| Nov 2025 | Mountain Buggy | 14.8K | 1.7% | 4 |
| Nov 2025 | Phil & Teds | 110 | 0.01% | 5 |
| Dec 2025 | Bugaboo | 371K | 57.7% | 1 |
| Dec 2025 | UPPAbaby | 237K | 36.9% | 2 |
| Dec 2025 | Baby Jogger | 22.2K | 3.5% | 3 |
| Dec 2025 | Mountain Buggy | 12.1K | 1.9% | 4 |
| Dec 2025 | Phil & Teds | 90 | 0.01% | 5 |
| Jan 2026 | Bugaboo | 487K | 58.3% | 1 |
| Jan 2026 | UPPAbaby | 304K | 36.3% | 2 |
| Jan 2026 | Baby Jogger | 27.1K | 3.2% | 3 |
| Jan 2026 | Mountain Buggy | 18.1K | 2.2% | 4 |
| Jan 2026 | Phil & Teds | 110 | 0.01% | 5 |
| Feb 2026 | Bugaboo | 398K | 55.4% | 1 |
| Feb 2026 | UPPAbaby | 278K | 38.7% | 2 |
| Feb 2026 | Baby Jogger | 27.1K | 3.8% | 3 |
| Feb 2026 | Mountain Buggy | 14.8K | 2.1% | 4 |
| Feb 2026 | Phil & Teds | 90 | 0.01% | 5 |
| Mar 2026 | Bugaboo | 495K | 58.4% | 1 |
| Mar 2026 | UPPAbaby | 305K | 36% | 2 |
| Mar 2026 | Baby Jogger | 33.1K | 3.9% | 3 |
| Mar 2026 | Mountain Buggy | 14.8K | 1.7% | 4 |
| Mar 2026 | Phil & Teds | 110 | 0.01% | 5 |
| Apr 2026 | Bugaboo | 487K | 58.1% | 1 |
| Apr 2026 | UPPAbaby | 310K | 36.9% | 2 |
| Apr 2026 | Baby Jogger | 27.1K | 3.2% | 3 |
| Apr 2026 | Mountain Buggy | 14.8K | 1.8% | 4 |
| Apr 2026 | Phil & Teds | 70 | <0.01% | 5 |
| May 2026 | Bugaboo | 487K | 57.2% | 1 |
| May 2026 | UPPAbaby | 323K | 37.9% | 2 |
| May 2026 | Baby Jogger | 27.1K | 3.2% | 3 |
| May 2026 | Mountain Buggy | 14.8K | 1.7% | 4 |
| May 2026 | Phil & Teds | 90 | 0.01% | 5 |
| Jun 2026 | Bugaboo | 478K | 60.4% | 1 |
| Jun 2026 | UPPAbaby | 274K | 34.6% | 2 |
| Jun 2026 | Baby Jogger | 27.1K | 3.4% | 3 |
| Jun 2026 | Mountain Buggy | 12.1K | 1.5% | 4 |
| Jun 2026 | Phil & Teds | 140 | 0.02% | 5 |
| Jul 2026 | Bugaboo | 487K | 58.8% | 1 |
| Jul 2026 | UPPAbaby | 300K | 36.1% | 2 |
| Jul 2026 | Baby Jogger | 27.1K | 3.3% | 3 |
| Jul 2026 | Mountain Buggy | 14.8K | 1.8% | 4 |
| Jul 2026 | Phil & Teds | 90 | 0.01% | 5 |
| Aug 2026 | Bugaboo | 469K | 55.9% | 1 |
| Aug 2026 | UPPAbaby | 328K | 39.1% | 2 |
| Aug 2026 | Baby Jogger | 27.1K | 3.2% | 3 |
| Aug 2026 | Mountain Buggy | 14.8K | 1.8% | 4 |
| Aug 2026 | Phil & Teds | 70 | <0.01% | 5 |
| Sep 2026 | Baby Jogger | — | — | — |
| Sep 2026 | Bugaboo | — | — | — |
| Sep 2026 | Mountain Buggy | — | — | — |
| Sep 2026 | Phil & Teds | — | — | — |
| Sep 2026 | UPPAbaby | — | — | — |

## What is being compared

- **Baby Jogger**: Measured on the search term “baby jogger”.
- **Bugaboo**: Measured on the search terms “bugaboo”, “bugaboo butterfly”, “bugaboo com”, “bugaboo donkey”, “bugaboo fox”, “bugaboo pushchair” and “bugaboo stroller”, summed into one figure.
- **Mountain Buggy**: Measured on the search term “mountain buggy”.
- **Phil & Teds**: Measured on the search term “phil&teds nz”.
- **UPPAbaby**: Measured on the search terms “uppababy”, “uppababy com”, “uppababy cruz”, “uppababy kona”, “uppababy minu”, “uppababy stroller” and “uppababy vista”, summed into one figure.

- [Baby Jogger](/demand/global-en/brands/baby-jogger)
- [Bugaboo](/demand/global-en/brands/bugaboo)
- [Mountain Buggy](/demand/global-en/brands/mountain-buggy)
- [Phil & Teds](/demand/global-en/brands/phil-and-teds)
- [UPPAbaby](/demand/global-en/brands/uppababy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pram brands worldwide?

In August 2026, Bugaboo was the most searched among pram brands worldwide, with an estimated 469K branded searches and 55.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pram brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pram-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pram-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.