---
title: "Pram and stroller brands: Which are searched most?"
description: "Compare the pram and stroller brands people buy. Share of Search among Bugaboo, UPPAbaby, Joolz, Mountain Buggy, Phil & Teds and Cybex, the pram and stroller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pram-and-stroller-brands"
publisher: "Brandwave"
---

# Pram and stroller brands: Which are searched most?

Compare the pram and stroller brands people buy. Share of Search among Bugaboo, UPPAbaby, Joolz, Mountain Buggy, Phil & Teds and Cybex, the pram and stroller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pram and stroller brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bugaboo, 56.9%

## Which brand is most popular in search among pram and stroller brands worldwide?

- In September 2026, Bugaboo was the most searched among pram and stroller brands worldwide, with an estimated 246K branded searches and 56.9% estimated Share of Search within this set.
- UPPAbaby is in 2nd place, 36 percentage points behind at 20.9% Share of Search.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide increased from 53.9% to 56.9%.
- Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide decreased from 24.1% to 20.9%.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide increased from 13.3% to 14%.
- Across the 12 months ending September 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands worldwide decreased from 7.7% to 7.2%.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among pram and stroller brands worldwide peaked at 58% in June 2026 and was lowest at 49.7% in November 2025.
- Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide peaked at 27.3% in November 2025 and was lowest at 20.9% in September 2026.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide peaked at 15% in November 2025 and was lowest at 11.1% in December 2025.
- Across the 12 months ending September 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands worldwide peaked at 9.3% in February 2026 and was lowest at 7.1% in November 2025.
- Across the 12 months ending September 2026, Phil & Teds and Cybex held steady: their estimated Share of Search among pram and stroller brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bugaboo vs UPPAbaby: compare search popularity](/demand/global-en/compare/bugaboo-vs-uppababy): 56.9% against 20.9% Share of Search.
- [Bugaboo vs Joolz: compare search popularity](/demand/global-en/compare/bugaboo-vs-joolz): 56.9% against 14% Share of Search.
- [Bugaboo vs Mountain Buggy: compare search popularity](/demand/global-en/compare/bugaboo-vs-mountain-buggy): 56.9% against 7.2% Share of Search.
- [UPPAbaby vs Joolz: compare search popularity](/demand/global-en/compare/joolz-vs-uppababy): 20.9% against 14% Share of Search.
- [UPPAbaby vs Mountain Buggy: compare search popularity](/demand/global-en/compare/mountain-buggy-vs-uppababy): 20.9% against 7.2% Share of Search.
- [Joolz vs Mountain Buggy: compare search popularity](/demand/global-en/compare/joolz-vs-mountain-buggy): 14% against 7.2% Share of Search.

## How did search popularity change for pram and stroller brands worldwide in September 2026?

- In September 2026, Bugaboo gained estimated Share of Search among pram and stroller brands worldwide, from 54% to 56.9%.
- In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
- In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.
- In September 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands worldwide, from 7.7% to 7.2%.
- Estimated monthly branded searches for Cybex worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bugaboo | 56.9% | 246K | 0.0% | Bugaboo |
| 2 | UPPAbaby | 20.9% | 90.5K | -17.7% | UPPAbaby |
| 3 | Joolz | 14% | 60.5K | 0.0% | Joolz |
| 4 | Mountain Buggy | 7.2% | 31K | -11.9% | Mountain Buggy |
| 5 | Phil & Teds | 1% | 4.4K | +22.2% | Phil & Teds |
| 6 | Cybex | 0.02% | 70 | 0.0% | Cybex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bugaboo | 246K | 53.9% | 1 |
| Oct 2025 | UPPAbaby | 110K | 24.1% | 2 |
| Oct 2025 | Joolz | 60.5K | 13.3% | 3 |
| Oct 2025 | Mountain Buggy | 35.2K | 7.7% | 4 |
| Oct 2025 | Phil & Teds | 4.4K | 0.96% | 5 |
| Oct 2025 | Cybex | 40 | <0.01% | 6 |
| Nov 2025 | Bugaboo | 246K | 49.7% | 1 |
| Nov 2025 | UPPAbaby | 135K | 27.3% | 2 |
| Nov 2025 | Joolz | 74K | 15% | 3 |
| Nov 2025 | Mountain Buggy | 35.2K | 7.1% | 4 |
| Nov 2025 | Phil & Teds | 4.4K | 0.89% | 5 |
| Nov 2025 | Cybex | 20 | <0.01% | 6 |
| Dec 2025 | Bugaboo | 201K | 55.2% | 1 |
| Dec 2025 | UPPAbaby | 90.5K | 24.8% | 2 |
| Dec 2025 | Joolz | 40.5K | 11.1% | 3 |
| Dec 2025 | Mountain Buggy | 28.7K | 7.9% | 4 |
| Dec 2025 | Phil & Teds | 3.6K | 0.99% | 5 |
| Dec 2025 | Cybex | 20 | <0.01% | 6 |
| Jan 2026 | Bugaboo | 246K | 53.1% | 1 |
| Jan 2026 | UPPAbaby | 110K | 23.7% | 2 |
| Jan 2026 | Joolz | 60.5K | 13.1% | 3 |
| Jan 2026 | Mountain Buggy | 42.5K | 9.2% | 4 |
| Jan 2026 | Phil & Teds | 4.4K | 0.95% | 5 |
| Jan 2026 | Cybex | 20 | <0.01% | 6 |
| Feb 2026 | Bugaboo | 201K | 52.9% | 1 |
| Feb 2026 | UPPAbaby | 90.5K | 23.8% | 2 |
| Feb 2026 | Joolz | 49.5K | 13% | 3 |
| Feb 2026 | Mountain Buggy | 35.2K | 9.3% | 4 |
| Feb 2026 | Phil & Teds | 3.6K | 0.95% | 5 |
| Feb 2026 | Cybex | 10 | <0.01% | 6 |
| Mar 2026 | Bugaboo | 246K | 53.7% | 1 |
| Mar 2026 | UPPAbaby | 110K | 24% | 2 |
| Mar 2026 | Joolz | 60.5K | 13.2% | 3 |
| Mar 2026 | Mountain Buggy | 37.4K | 8.2% | 4 |
| Mar 2026 | Phil & Teds | 4.4K | 0.96% | 5 |
| Mar 2026 | Cybex | 40 | <0.01% | 6 |
| Apr 2026 | Bugaboo | 246K | 53.8% | 1 |
| Apr 2026 | UPPAbaby | 110K | 24% | 2 |
| Apr 2026 | Joolz | 60.5K | 13.2% | 3 |
| Apr 2026 | Mountain Buggy | 37.4K | 8.2% | 4 |
| Apr 2026 | Phil & Teds | 3.6K | 0.79% | 5 |
| Apr 2026 | Cybex | 30 | <0.01% | 6 |
| May 2026 | Bugaboo | 246K | 54% | 1 |
| May 2026 | UPPAbaby | 110K | 24.2% | 2 |
| May 2026 | Joolz | 60.5K | 13.3% | 3 |
| May 2026 | Mountain Buggy | 35.2K | 7.7% | 4 |
| May 2026 | Phil & Teds | 3.6K | 0.79% | 5 |
| May 2026 | Cybex | 40 | <0.01% | 6 |
| Jun 2026 | Bugaboo | 246K | 58% | 1 |
| Jun 2026 | UPPAbaby | 90.5K | 21.4% | 2 |
| Jun 2026 | Joolz | 49.5K | 11.7% | 3 |
| Jun 2026 | Mountain Buggy | 34.2K | 8.1% | 4 |
| Jun 2026 | Phil & Teds | 3.6K | 0.85% | 5 |
| Jun 2026 | Cybex | 30 | <0.01% | 6 |
| Jul 2026 | Bugaboo | 246K | 57.7% | 1 |
| Jul 2026 | UPPAbaby | 90.5K | 21.2% | 2 |
| Jul 2026 | Joolz | 49.5K | 11.6% | 3 |
| Jul 2026 | Mountain Buggy | 36.9K | 8.7% | 4 |
| Jul 2026 | Phil & Teds | 3.6K | 0.84% | 5 |
| Jul 2026 | Cybex | 50 | 0.01% | 6 |
| Aug 2026 | Bugaboo | 246K | 54% | 1 |
| Aug 2026 | UPPAbaby | 110K | 24.2% | 2 |
| Aug 2026 | Joolz | 60.5K | 13.3% | 3 |
| Aug 2026 | Mountain Buggy | 35.2K | 7.7% | 4 |
| Aug 2026 | Phil & Teds | 3.6K | 0.79% | 5 |
| Aug 2026 | Cybex | 70 | 0.02% | 6 |
| Sep 2026 | Bugaboo | 246K | 56.9% | 1 |
| Sep 2026 | UPPAbaby | 90.5K | 20.9% | 2 |
| Sep 2026 | Joolz | 60.5K | 14% | 3 |
| Sep 2026 | Mountain Buggy | 31K | 7.2% | 4 |
| Sep 2026 | Phil & Teds | 4.4K | 1% | 5 |
| Sep 2026 | Cybex | 70 | 0.02% | 6 |

## What is being compared

- **Bugaboo**: Measured on the search term “bugaboo”.
- **Cybex**: Measured on the search term “cybex pram stroller”.
- **Joolz**: Measured on the search term “joolz”.
- **Mountain Buggy**: Measured on the search terms “mountain buggy”, “mountain buggy duet”, “mountain buggy nano” and “mountain buggy terrain”, summed into one figure.
- **Phil & Teds**: Measured on the search term “phil teds”.
- **UPPAbaby**: Measured on the search term “uppababy”.

- [Bugaboo](/demand/global-en/brands/bugaboo)
- [Cybex](/demand/global-en/brands/cybex)
- [Joolz](/demand/global-en/brands/joolz)
- [Mountain Buggy](/demand/global-en/brands/mountain-buggy)
- [Phil & Teds](/demand/global-en/brands/phil-and-teds)
- [UPPAbaby](/demand/global-en/brands/uppababy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pram and stroller brands worldwide?

In September 2026, Bugaboo was the most searched among pram and stroller brands worldwide, with an estimated 246K branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pram and stroller brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pram-and-stroller-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pram-and-stroller-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.