---
title: "PR and media monitoring platforms: Which brands are most popular in search?"
description: "Compare PR platforms that track press coverage and help teams manage media relationships. Share of Search among Muck Rack, Agility PR Solutions, Prowly, Prezly and Cision, the PR and media monitoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pr-media-monitoring-platforms"
publisher: "Brandwave"
---

# PR and media monitoring platforms: Which brands are most popular in search?

Compare PR platforms that track press coverage and help teams manage media relationships. Share of Search among Muck Rack, Agility PR Solutions, Prowly, Prezly and Cision, the PR and media monitoring platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: PR and media monitoring platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Muck Rack, 82.6%

## Which brand is most popular in search among PR and media monitoring platforms worldwide?

- In August 2026, Muck Rack was the most searched among PR and media monitoring platforms worldwide, with an estimated 40.7K branded searches and 82.6% estimated Share of Search within this set.
- Agility PR Solutions is in 2nd place, 77.6 percentage points behind at 5% Share of Search.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide increased from 74.5% to 82.6%.
- Across the 11 months ending August 2026, Agility PR Solutions’ estimated Share of Search among PR and media monitoring platforms worldwide decreased from 6.2% to 5%.
- Across the 11 months ending August 2026, Prowly’s estimated Share of Search among PR and media monitoring platforms worldwide decreased from 9.9% to 4.9%.
- Across the 11 months ending August 2026, Prezly’s estimated Share of Search among PR and media monitoring platforms worldwide decreased from 4.4% to 3.9%.
- Across the 11 months ending August 2026, Cision’s estimated Share of Search among PR and media monitoring platforms worldwide decreased from 5% to 3.6%.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 82.6% in August 2026 and was lowest at 72.2% in November 2025.
- Across the 11 months ending August 2026, Agility PR Solutions’ estimated Share of Search among PR and media monitoring platforms worldwide peaked at 6.2% in October 2025 and was lowest at 5% in May 2026.
- Across the 11 months ending August 2026, Prowly’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 11.8% in November 2025 and was lowest at 4.9% in August 2026.
- Across the 11 months ending August 2026, Prezly’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 5.2% in November 2025 and was lowest at 3.2% in July 2026.
- Across the 11 months ending August 2026, Cision’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 5.1% in December 2025 and was lowest at 3.6% in August 2026.
- Across the 11 months ending August 2026, Agility PR Solutions rose from 3rd to 2nd among PR and media monitoring platforms worldwide.
- Across the 11 months ending August 2026, Prowly fell from 2nd to 3rd among PR and media monitoring platforms worldwide.
- Across the 11 months ending August 2026, Prezly rose from 5th to 4th among PR and media monitoring platforms worldwide.
- Across the 11 months ending August 2026, Cision fell from 4th to 5th among PR and media monitoring platforms worldwide.

## Compare search popularity between leading brands

- [Muck Rack vs Agility PR Solutions: compare search popularity](/demand/global-en/compare/agility-pr-vs-muck-rack): 82.6% against 5% Share of Search.
- [Muck Rack vs Prowly: compare search popularity](/demand/global-en/compare/muck-rack-vs-prowly): 82.6% against 4.9% Share of Search.
- [Muck Rack vs Prezly: compare search popularity](/demand/global-en/compare/muck-rack-vs-prezly): 82.6% against 3.9% Share of Search.
- [Muck Rack vs Cision: compare search popularity](/demand/global-en/compare/cision-vs-muck-rack): 82.6% against 3.6% Share of Search.
- [Agility PR Solutions vs Prowly: compare search popularity](/demand/global-en/compare/agility-pr-vs-prowly): 5% against 4.9% Share of Search.
- [Agility PR Solutions vs Prezly: compare search popularity](/demand/global-en/compare/agility-pr-vs-prezly): 5% against 3.9% Share of Search.
- [Agility PR Solutions vs Cision: compare search popularity](/demand/global-en/compare/agility-pr-vs-cision): 5% against 3.6% Share of Search.
- [Prowly vs Prezly: compare search popularity](/demand/global-en/compare/prezly-vs-prowly): 4.9% against 3.9% Share of Search.
- [Prowly vs Cision: compare search popularity](/demand/global-en/compare/cision-vs-prowly): 4.9% against 3.6% Share of Search.
- [Prezly vs Cision: compare search popularity](/demand/global-en/compare/cision-vs-prezly): 3.9% against 3.6% Share of Search.

## How did search popularity change for PR and media monitoring platforms worldwide in August 2026?

- In August 2026, Prezly overtook Cision to rank 4th among PR and media monitoring platforms worldwide, at 3.9%.
- In August 2026, Muck Rack gained estimated Share of Search among PR and media monitoring platforms worldwide, from 81% to 82.6%.
- In August 2026, Prowly lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 4.9%.
- In August 2026, Agility PR Solutions lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 5%.
- In August 2026, Cision lost estimated Share of Search among PR and media monitoring platforms worldwide, from 4.2% to 3.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Muck Rack | 82.6% | 40.7K | +0.0% | Muck Rack |
| 2 | Agility PR Solutions | 5% | 2.5K | -14.5% | Agility PR Solutions |
| 3 | Prowly | 4.9% | 2.4K | -17.1% | Semrush |
| 4 | Prezly | 3.9% | 1.9K | +18.6% | Prezly |
| 5 | Cision | 3.6% | 1.8K | -16.1% | Cision |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Muck Rack | 40.7K | 74.5% | 1 |
| Oct 2025 | Prowly | 5.4K | 9.9% | 2 |
| Oct 2025 | Agility PR Solutions | 3.4K | 6.2% | 3 |
| Oct 2025 | Cision | 2.7K | 5% | 4 |
| Oct 2025 | Prezly | 2.4K | 4.4% | 5 |
| Nov 2025 | Muck Rack | 33.3K | 72.2% | 1 |
| Nov 2025 | Prowly | 5.4K | 11.8% | 2 |
| Nov 2025 | Agility PR Solutions | 2.8K | 6% | 3 |
| Nov 2025 | Prezly | 2.4K | 5.2% | 4 |
| Nov 2025 | Cision | 2.2K | 4.8% | 5 |
| Dec 2025 | Muck Rack | 33.2K | 76.7% | 1 |
| Dec 2025 | Prowly | 3.6K | 8.4% | 2 |
| Dec 2025 | Agility PR Solutions | 2.3K | 5.4% | 3 |
| Dec 2025 | Cision | 2.2K | 5.1% | 4 |
| Dec 2025 | Prezly | 1.9K | 4.4% | 5 |
| Jan 2026 | Muck Rack | 40.7K | 78% | 1 |
| Jan 2026 | Prowly | 4.4K | 8.5% | 2 |
| Jan 2026 | Agility PR Solutions | 2.9K | 5.6% | 3 |
| Jan 2026 | Cision | 2.2K | 4.3% | 4 |
| Jan 2026 | Prezly | 1.9K | 3.7% | 5 |
| Feb 2026 | Muck Rack | 40.8K | 79.2% | 1 |
| Feb 2026 | Prowly | 3.6K | 7% | 2 |
| Feb 2026 | Agility PR Solutions | 2.9K | 5.6% | 3 |
| Feb 2026 | Cision | 2.3K | 4.4% | 4 |
| Feb 2026 | Prezly | 1.9K | 3.7% | 5 |
| Mar 2026 | Muck Rack | 40.8K | 77.3% | 1 |
| Mar 2026 | Prowly | 4.4K | 8.4% | 2 |
| Mar 2026 | Agility PR Solutions | 2.9K | 5.5% | 3 |
| Mar 2026 | Prezly | 2.4K | 4.6% | 4 |
| Mar 2026 | Cision | 2.2K | 4.2% | 5 |
| Apr 2026 | Muck Rack | 40.8K | 78.8% | 1 |
| Apr 2026 | Prowly | 3.6K | 7% | 2 |
| Apr 2026 | Agility PR Solutions | 3.2K | 6.2% | 3 |
| Apr 2026 | Cision | 2.2K | 4.3% | 4 |
| Apr 2026 | Prezly | 1.9K | 3.7% | 5 |
| May 2026 | Muck Rack | 40.8K | 81.6% | 1 |
| May 2026 | Prowly | 2.9K | 5.9% | 2 |
| May 2026 | Agility PR Solutions | 2.5K | 5% | 3 |
| May 2026 | Prezly | 1.9K | 3.8% | 4 |
| May 2026 | Cision | 1.9K | 3.7% | 5 |
| Jun 2026 | Muck Rack | 40.8K | 80.5% | 1 |
| Jun 2026 | Prowly | 2.9K | 5.8% | 2 |
| Jun 2026 | Agility PR Solutions | 2.9K | 5.7% | 3 |
| Jun 2026 | Cision | 2.2K | 4.3% | 4 |
| Jun 2026 | Prezly | 1.9K | 3.8% | 5 |
| Jul 2026 | Muck Rack | 40.7K | 81% | 1 |
| Jul 2026 | Prowly | 2.9K | 5.8% | 2 |
| Jul 2026 | Agility PR Solutions | 2.9K | 5.8% | 3 |
| Jul 2026 | Cision | 2.1K | 4.2% | 4 |
| Jul 2026 | Prezly | 1.6K | 3.2% | 5 |
| Aug 2026 | Muck Rack | 40.7K | 82.6% | 1 |
| Aug 2026 | Agility PR Solutions | 2.5K | 5% | 2 |
| Aug 2026 | Prowly | 2.4K | 4.9% | 3 |
| Aug 2026 | Prezly | 1.9K | 3.9% | 4 |
| Aug 2026 | Cision | 1.8K | 3.6% | 5 |
| Sep 2026 | Agility PR Solutions | — | — | — |
| Sep 2026 | Cision | — | — | — |
| Sep 2026 | Muck Rack | — | — | — |
| Sep 2026 | Prezly | — | — | — |
| Sep 2026 | Prowly | — | — | — |

## What is being compared

- **Agility PR Solutions**: Measured on the search terms “agility pr” and “agility pr solutions”, summed into one figure.
- **Cision**: Measured on the search terms “cision pr” and “cision pr newswire”, summed into one figure.
- **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure.
- **Prezly**: Measured on the search terms “prezly” and “prezly pr”, summed into one figure.
- **Prowly**: Measured on the search terms “prowly” and “prowly pr”, summed into one figure.

- [Agility PR Solutions](/demand/global-en/brands/agility-pr)
- [Cision](/demand/global-en/brands/cision)
- [Muck Rack](/demand/global-en/brands/muck-rack)
- [Prezly](/demand/global-en/brands/prezly)
- [Prowly](/demand/global-en/brands/prowly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among PR and media monitoring platforms worldwide?

In August 2026, Muck Rack was the most searched among PR and media monitoring platforms worldwide, with an estimated 40.7K branded searches and 82.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "PR and media monitoring platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pr-media-monitoring-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pr-media-monitoring-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.