--- title: "DeWalt vs RIDGID: Which is searched more?" description: "Is DeWalt or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/power-tool-brands/compare/dewalt-vs-ridgid" publisher: "Brandwave" --- # DeWalt vs RIDGID: Which is searched more? Is DeWalt or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and RIDGID - **Competitive set**: Power tool brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 14.8% - **RIDGID Share of Search**: 0.89% ## Is DeWalt or RIDGID more popular in search? - In September 2026, DeWalt had more branded searches than RIDGID among power tool brands worldwide. DeWalt had about 673,000 branded searches, while RIDGID had 40,500. DeWalt made up 14.8% of all power tool brand searches we track, and RIDGID accounted for 0.89%. - DeWalt was ahead of RIDGID in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands worldwide moved from 12.5% to 14.8%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands worldwide moved from 0.61% to 0.89%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. RIDGID did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy?": 1. DeWalt, 2. Milwaukee, 3. Ryobi, 4. Makita, 5. Bosch - Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi - Asked ChatGPT "What's the best power tool brand for everyday repairs?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Searched Google, AI Overview "power tool brands": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi - Searched Google, AI Overview "best power tools": 1. Milwaukee, 2. DeWalt, 3. Ryobi Not named in any answer: Festool and RIDGID. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for power tool brands worldwide in September 2026? - Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | RIDGID estimated searches | RIDGID Share of Search | RIDGID rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 12.5% | 4 | 33.1K | 0.61% | 6 | | Nov 2025 | 823K | 14.1% | 4 | 40.5K | 0.69% | 6 | | Dec 2025 | 823K | 15.3% | 4 | 40.5K | 0.76% | 6 | | Jan 2026 | 673K | 14.9% | 4 | 40.5K | 0.9% | 6 | | Feb 2026 | 673K | 15.4% | 3 | 33.1K | 0.76% | 6 | | Mar 2026 | 673K | 13.7% | 4 | 40.5K | 0.83% | 6 | | Apr 2026 | 673K | 14.2% | 4 | 40.5K | 0.86% | 6 | | May 2026 | 673K | 14.1% | 4 | 40.5K | 0.85% | 6 | | Jun 2026 | 673K | 14% | 4 | 40.5K | 0.84% | 6 | | Jul 2026 | 550K | 12.9% | 4 | 40.5K | 0.95% | 6 | | Aug 2026 | 673K | 14.7% | 4 | 40.5K | 0.89% | 6 | | Sep 2026 | 673K | 14.8% | 4 | 40.5K | 0.89% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt”. - **RIDGID**: Measured on the search term “ridgid tools”. - [DeWalt profile](/demand/global-en/brands/dewalt) - [RIDGID profile](/demand/global-en/brands/ridgid) - [All power tool brands worldwide](/demand/global-en/categories/power-tool-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or RIDGID more popular in search? In September 2026, DeWalt had more branded searches than RIDGID among power tool brands worldwide. DeWalt had about 673,000 branded searches, while RIDGID had 40,500. DeWalt made up 14.8% of all power tool brand searches we track, and RIDGID accounted for 0.89%. ## Cite this page Brandwave. "DeWalt vs RIDGID: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/power-tool-brands/compare/dewalt-vs-ridgid This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/power-tool-brands/compare/dewalt-vs-ridgid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.