--- title: "Bosch vs Craftsman: Which is searched more?" description: "Is Bosch or Craftsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power screwdriver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/power-screwdriver-brands/compare/bosch-vs-craftsman" publisher: "Brandwave" --- # Bosch vs Craftsman: Which is searched more? Is Bosch or Craftsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power screwdriver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Craftsman - **Competitive set**: Power screwdriver brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0.01% - **Craftsman Share of Search**: 6.9% ## Is Bosch or Craftsman more popular in search? - In September 2026, Craftsman had more branded searches than Bosch among power screwdriver brands worldwide. Craftsman had about 301,000 branded searches, while Bosch had 590. Craftsman made up 6.9% of all power screwdriver brand searches we track, and Bosch accounted for 0.01%. - Craftsman was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Craftsman’s share of searches among power screwdriver brands worldwide moved from 4.8% to 6.9%, and its estimated monthly branded searches moved from 246K to 301K. ## Top power screwdriver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power screwdriver brands - Asked ChatGPT "Which power screwdriver brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Bosch - Asked ChatGPT "What are the best power screwdriver brands?": 1. DeWalt, 2. Milwaukee, 3. Bosch, 4. Makita, 5. Ryobi - Asked ChatGPT "What's the best power screwdriver brand for assembly work?": 1. Bosch, 2. Makita, 3. DeWalt, 4. Milwaukee - Searched Google, AI Overview "best power screwdriver": 1. Milwaukee, 2. DeWalt, 3. Bosch - Searched Google, AI Overview "mini electric screwdriver": 1. Ryobi Not named in any answer: Craftsman and WORX. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for power screwdriver brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among power screwdriver brands worldwide, from 8.1% to 6.9%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.01% | 6 | 246K | 4.8% | 5 | | Nov 2025 | 590 | 0.01% | 6 | 246K | 4.5% | 5 | | Dec 2025 | 590 | 0.01% | 6 | 301K | 5.8% | 5 | | Jan 2026 | 590 | 0.01% | 6 | 301K | 6.9% | 5 | | Feb 2026 | 590 | 0.01% | 6 | 368K | 8.5% | 5 | | Mar 2026 | 720 | 0.01% | 6 | 450K | 9.3% | 5 | | Apr 2026 | 590 | 0.01% | 6 | 368K | 7.9% | 5 | | May 2026 | 590 | 0.01% | 6 | 368K | 7.9% | 5 | | Jun 2026 | 590 | 0.01% | 6 | 368K | 7.8% | 5 | | Jul 2026 | 590 | 0.01% | 6 | 368K | 8.7% | 5 | | Aug 2026 | 590 | 0.01% | 6 | 368K | 8.1% | 5 | | Sep 2026 | 590 | 0.01% | 6 | 301K | 6.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch bag”. - **Craftsman**: Measured on the search term “craftsman”. - [Bosch profile](/demand/global-en/brands/bosch) - [Craftsman profile](/demand/global-en/brands/craftsman) - [All power screwdriver brands worldwide](/demand/global-en/categories/power-screwdriver-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Craftsman more popular in search? In September 2026, Craftsman had more branded searches than Bosch among power screwdriver brands worldwide. Craftsman had about 301,000 branded searches, while Bosch had 590. Craftsman made up 6.9% of all power screwdriver brand searches we track, and Bosch accounted for 0.01%. ## Cite this page Brandwave. "Bosch vs Craftsman: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/power-screwdriver-brands/compare/bosch-vs-craftsman This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/power-screwdriver-brands/compare/bosch-vs-craftsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.