--- title: "Bosch vs Makita: Which is searched more?" description: "Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/power-drill-brands/compare/bosch-vs-makita" publisher: "Brandwave" --- # Bosch vs Makita: Which is searched more? Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Makita - **Competitive set**: Power drill brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: 4.1% - **Makita Share of Search**: 22.6% ## Is Bosch or Makita more popular in search? - In September 2026, Makita had more branded searches than Bosch among power drill brands worldwide. Makita had about 1 million branded searches, while Bosch had 184,000. Makita made up 22.6% of all power drill brand searches we track, and Bosch accounted for 4.1%. - Makita was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among power drill brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 224K to 184K. - Across the 12 months ending September 2026, Makita’s share of searches among power drill brands worldwide moved from 26.6% to 22.6%, and its estimated monthly branded searches moved from 1.4M to 1M. ## Top power drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before Bosch in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about power drill brands - Asked ChatGPT "Which power drill brand should I buy?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best power drill brands?": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch, 5. Ryobi - Asked ChatGPT "What's the best power drill brand for home repairs?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Searched Google, AI Overview "power drill brands": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi, 5. Bosch - Searched Google, AI Overview "best power drill": 1. DeWalt, 2. Milwaukee, 3. Bosch, 4. Ryobi Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for power drill brands worldwide in September 2026? - In September 2026, Makita gained share of searches among power drill brands worldwide, from 21.9% to 22.6%. - In September 2026, Bosch lost share of searches among power drill brands worldwide, from 4.9% to 4.1%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 224K | 4.2% | 5 | 1.4M | 26.6% | 2 | | Nov 2025 | 188K | 3.3% | 5 | 1.4M | 25.2% | 2 | | Dec 2025 | 188K | 3.6% | 5 | 1.2M | 22.5% | 2 | | Jan 2026 | 184K | 4.2% | 5 | 983K | 22.3% | 2 | | Feb 2026 | 154K | 3.6% | 5 | 963K | 22.7% | 2 | | Mar 2026 | 184K | 3.9% | 5 | 1.2M | 24.5% | 2 | | Apr 2026 | 184K | 4% | 5 | 983K | 21.3% | 2 | | May 2026 | 188K | 4% | 5 | 994K | 21.3% | 2 | | Jun 2026 | 184K | 3.9% | 5 | 994K | 21.2% | 3 | | Jul 2026 | 184K | 4.4% | 5 | 813K | 19.3% | 3 | | Aug 2026 | 224K | 4.9% | 5 | 994K | 21.9% | 2 | | Sep 2026 | 184K | 4.1% | 5 | 1M | 22.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch bag”, “bosch drill” and “bosch washing machine”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - [Bosch profile](/demand/global-en/brands/bosch) - [Makita profile](/demand/global-en/brands/makita) - [All power drill brands worldwide](/demand/global-en/categories/power-drill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Makita more popular in search? In September 2026, Makita had more branded searches than Bosch among power drill brands worldwide. Makita had about 1 million branded searches, while Bosch had 184,000. Makita made up 22.6% of all power drill brand searches we track, and Bosch accounted for 4.1%. ## Cite this page Brandwave. "Bosch vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/power-drill-brands/compare/bosch-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/power-drill-brands/compare/bosch-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.