---
title: "Powder detergent brands: Which are searched most?"
description: "Compare the powder detergent brands people buy. Share of Search among Tide, Gain, Arm and Hammer and Purex, the powder detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/powder-detergent-brands"
publisher: "Brandwave"
---

# Powder detergent brands: Which are searched most?

Compare the powder detergent brands people buy. Share of Search among Tide, Gain, Arm and Hammer and Purex, the powder detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Powder detergent brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tide, 52.5%

## Which brand is most popular in search among powder detergent brands worldwide?

- In September 2026, Tide was the most searched among powder detergent brands worldwide, with an estimated 160K branded searches and 52.5% estimated Share of Search within this set.
- Gain is in 2nd place, 28.9 percentage points behind at 23.5% Share of Search.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among powder detergent brands worldwide increased from 51.6% to 52.5%.
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder detergent brands worldwide decreased from 24.7% to 23.5%.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among powder detergent brands worldwide peaked at 55.7% in November 2025 and was lowest at 51.6% in October 2025.
- Across the 12 months ending September 2026, Gain’s estimated Share of Search among powder detergent brands worldwide peaked at 24.7% in October 2025 and was lowest at 20.1% in April 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among powder detergent brands worldwide peaked at 16.3% in June 2026 and was lowest at 12.5% in January 2026.
- Across the 12 months ending September 2026, Arm and Hammer and Purex held steady: their estimated Share of Search among powder detergent brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tide vs Gain: compare search popularity](/demand/global-en/compare/gain-vs-tide): 52.5% against 23.5% Share of Search.
- [Tide vs Arm and Hammer: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-tide): 52.5% against 15.1% Share of Search.
- [Tide vs Purex: compare search popularity](/demand/global-en/compare/purex-vs-tide): 52.5% against 8.9% Share of Search.
- [Gain vs Arm and Hammer: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-gain): 23.5% against 15.1% Share of Search.
- [Gain vs Purex: compare search popularity](/demand/global-en/compare/gain-vs-purex): 23.5% against 8.9% Share of Search.
- [Arm and Hammer vs Purex: compare search popularity](/demand/global-en/compare/arm-and-hammer-vs-purex): 15.1% against 8.9% Share of Search.

## How did search popularity change for powder detergent brands worldwide in September 2026?

Nothing among powder detergent brands moved beyond provider rounding in Sep 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tide | 52.5% | 160K | 0.0% | Procter & Gamble |
| 2 | Gain | 23.5% | 71.5K | 0.0% | Gain |
| 3 | Arm and Hammer | 15.1% | 45.9K | 0.0% | Arm and Hammer |
| 4 | Purex | 8.9% | 27.1K | 0.0% | Purex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tide | 160K | 51.6% | 1 |
| Oct 2025 | Gain | 76.4K | 24.7% | 2 |
| Oct 2025 | Arm and Hammer | 45.9K | 14.9% | 3 |
| Oct 2025 | Purex | 27.1K | 8.8% | 4 |
| Nov 2025 | Tide | 160K | 55.7% | 1 |
| Nov 2025 | Gain | 62.5K | 21.8% | 2 |
| Nov 2025 | Arm and Hammer | 37.5K | 13.1% | 3 |
| Nov 2025 | Purex | 27.1K | 9.5% | 4 |
| Dec 2025 | Tide | 160K | 55.1% | 1 |
| Dec 2025 | Gain | 65.5K | 22.6% | 2 |
| Dec 2025 | Arm and Hammer | 37.5K | 12.9% | 3 |
| Dec 2025 | Purex | 27.1K | 9.4% | 4 |
| Jan 2026 | Tide | 171K | 55.4% | 1 |
| Jan 2026 | Gain | 71.5K | 23.2% | 2 |
| Jan 2026 | Arm and Hammer | 38.5K | 12.5% | 3 |
| Jan 2026 | Purex | 27.1K | 8.8% | 4 |
| Feb 2026 | Tide | 160K | 55.3% | 1 |
| Feb 2026 | Gain | 64.4K | 22.3% | 2 |
| Feb 2026 | Arm and Hammer | 37.5K | 13% | 3 |
| Feb 2026 | Purex | 27.1K | 9.4% | 4 |
| Mar 2026 | Tide | 171K | 54.8% | 1 |
| Mar 2026 | Gain | 67.4K | 21.7% | 2 |
| Mar 2026 | Arm and Hammer | 45.9K | 14.8% | 3 |
| Mar 2026 | Purex | 27.1K | 8.7% | 4 |
| Apr 2026 | Tide | 160K | 54.8% | 1 |
| Apr 2026 | Gain | 58.4K | 20.1% | 2 |
| Apr 2026 | Arm and Hammer | 45.9K | 15.8% | 3 |
| Apr 2026 | Purex | 27.1K | 9.3% | 4 |
| May 2026 | Tide | 160K | 54.1% | 1 |
| May 2026 | Gain | 62.5K | 21.2% | 2 |
| May 2026 | Arm and Hammer | 45.9K | 15.6% | 3 |
| May 2026 | Purex | 27.1K | 9.2% | 4 |
| Jun 2026 | Tide | 151K | 52.1% | 1 |
| Jun 2026 | Gain | 64.4K | 22.3% | 2 |
| Jun 2026 | Arm and Hammer | 47.1K | 16.3% | 3 |
| Jun 2026 | Purex | 27.1K | 9.4% | 4 |
| Jul 2026 | Tide | 160K | 53.7% | 1 |
| Jul 2026 | Gain | 64.4K | 21.7% | 2 |
| Jul 2026 | Arm and Hammer | 45.9K | 15.5% | 3 |
| Jul 2026 | Purex | 27.1K | 9.1% | 4 |
| Aug 2026 | Tide | 160K | 52.5% | 1 |
| Aug 2026 | Gain | 71.5K | 23.5% | 2 |
| Aug 2026 | Arm and Hammer | 45.9K | 15.1% | 3 |
| Aug 2026 | Purex | 27.1K | 8.9% | 4 |
| Sep 2026 | Tide | 160K | 52.5% | 1 |
| Sep 2026 | Gain | 71.5K | 23.5% | 2 |
| Sep 2026 | Arm and Hammer | 45.9K | 15.1% | 3 |
| Sep 2026 | Purex | 27.1K | 8.9% | 4 |

## What is being compared

- **Arm and Hammer**: Measured on the search terms “arm and hammer” and “arm hammer”, summed into one figure.
- **Gain**: Measured on the search terms “gain detergent”, “gain detergent pod”, “gain laundry detergent” and “gain pod”, summed into one figure.
- **Purex**: Measured on the search term “purex”.
- **Tide**: Measured on the search terms “tide detergent” and “tide pods”, summed into one figure.

- [Arm and Hammer](/demand/global-en/brands/arm-and-hammer)
- [Gain](/demand/global-en/brands/gain)
- [Purex](/demand/global-en/brands/purex)
- [Tide](/demand/global-en/brands/tide)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among powder detergent brands worldwide?

In September 2026, Tide was the most searched among powder detergent brands worldwide, with an estimated 160K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Powder detergent brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/powder-detergent-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/powder-detergent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.