---
title: "Wusthof vs ZWILLING: Which is searched more?"
description: "Which is more popular in search, Wusthof or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/wusthof-vs-zwilling"
publisher: "Brandwave"
---

# Wusthof vs ZWILLING: Which is searched more?

Which is more popular in search, Wusthof or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Wusthof and ZWILLING
- **Competitive set**: Poultry shears brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Wusthof Share of Search**: 25%
- **ZWILLING Share of Search**: 11.3%

## Which is more popular in search, Wusthof or ZWILLING?

- In September 2026, Wusthof had more branded searches than ZWILLING among poultry shears brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to ZWILLING’s 720, and held a 25% Share of Search versus ZWILLING’s 11.3%.
- Wusthof was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide moved from 50.9% to 25%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide moved from 6.3% to 11.3%, and its estimated monthly branded searches moved from 1K to 720.

## How did search popularity change for poultry shears brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among poultry shears brands worldwide, with 56.3% estimated Share of Search.
- In September 2026, ZWILLING gained estimated Share of Search among poultry shears brands worldwide, from 6.5% to 11.3%.
- In September 2026, Wusthof lost estimated Share of Search among poultry shears brands worldwide, from 49.1% to 25%.

## Month by month

| Month | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 50.9% | 1 | 1K | 6.3% | 4 |
| Nov 2025 | 9.9K | 51.3% | 1 | 1.6K | 8.3% | 4 |
| Dec 2025 | 18.1K | 52.5% | 1 | 4.4K | 12.8% | 4 |
| Jan 2026 | 9.9K | 47.6% | 1 | 3.6K | 17.3% | 3 |
| Feb 2026 | 9.9K | 61.4% | 1 | 720 | 4.5% | 4 |
| Mar 2026 | 12.1K | 52.6% | 1 | 720 | 3.1% | 4 |
| Apr 2026 | 12.1K | 68.7% | 1 | 720 | 4.1% | 4 |
| May 2026 | 5.4K | 47.8% | 1 | 590 | 5.2% | 4 |
| Jun 2026 | 4.4K | 35.4% | 2 | 720 | 5.8% | 4 |
| Jul 2026 | 6.6K | 55.9% | 1 | 880 | 7.5% | 3 |
| Aug 2026 | 5.4K | 49.1% | 1 | 720 | 6.5% | 3 |
| Sep 2026 | 1.6K | 25% | 2 | 720 | 11.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Wusthof’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Wusthof**: Measured on the search term “kitchen knives wusthof”.
- **ZWILLING**: Measured on the search term “kitchen knives zwilling”.

- [Wusthof profile](/demand/global-en/brands/wusthof)
- [ZWILLING profile](/demand/global-en/brands/zwilling)
- [All poultry shears brands worldwide](/demand/global-en/categories/poultry-shears-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Wusthof or ZWILLING?

In September 2026, Wusthof had more branded searches than ZWILLING among poultry shears brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to ZWILLING’s 720, and held a 25% Share of Search versus ZWILLING’s 11.3%.

## Cite this page

Brandwave. "Wusthof vs ZWILLING: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/wusthof-vs-zwilling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/wusthof-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.