---
title: "Victorinox vs Wusthof: Which is searched more?"
description: "Which is more popular in search, Victorinox or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/victorinox-vs-wusthof"
publisher: "Brandwave"
---

# Victorinox vs Wusthof: Which is searched more?

Which is more popular in search, Victorinox or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Poultry shears brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Victorinox and Wusthof
- **Competitive set**: Poultry shears brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Victorinox Share of Search**: 56.3%
- **Wusthof Share of Search**: 25%

## Which is more popular in search, Victorinox or Wusthof?

- In September 2026, Victorinox had more branded searches than Wusthof among poultry shears brands worldwide. Victorinox was estimated to have 3.6K branded searches compared to Wusthof’s 1.6K, and held a 56.3% Share of Search versus Wusthof’s 25%.
- The lead changed hands once in the 12 months ending September 2026: Victorinox took it in September 2026.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among poultry shears brands worldwide moved from 27.7% to 56.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide moved from 50.9% to 25%, and its estimated monthly branded searches moved from 8.1K to 1.6K.

## How did search popularity change for poultry shears brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among poultry shears brands worldwide, with 56.3% estimated Share of Search.
- In September 2026, Wusthof lost estimated Share of Search among poultry shears brands worldwide, from 49.1% to 25%.

## Month by month

| Month | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 27.7% | 2 | 8.1K | 50.9% | 1 |
| Nov 2025 | 5.4K | 28% | 2 | 9.9K | 51.3% | 1 |
| Dec 2025 | 6.6K | 19.1% | 2 | 18.1K | 52.5% | 1 |
| Jan 2026 | 4.4K | 21.2% | 2 | 9.9K | 47.6% | 1 |
| Feb 2026 | 3.6K | 22.3% | 2 | 9.9K | 61.4% | 1 |
| Mar 2026 | 3.6K | 15.6% | 3 | 12.1K | 52.6% | 1 |
| Apr 2026 | 2.9K | 16.5% | 2 | 12.1K | 68.7% | 1 |
| May 2026 | 2.9K | 25.7% | 2 | 5.4K | 47.8% | 1 |
| Jun 2026 | 2.9K | 23.3% | 3 | 4.4K | 35.4% | 2 |
| Jul 2026 | 3.6K | 30.5% | 2 | 6.6K | 55.9% | 1 |
| Aug 2026 | 4.4K | 40% | 2 | 5.4K | 49.1% | 1 |
| Sep 2026 | 3.6K | 56.3% | 1 | 1.6K | 25% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Victorinox’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Victorinox**: Measured on the search term “kitchen knives victorinox”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.

- [Victorinox profile](/demand/global-en/brands/victorinox)
- [Wusthof profile](/demand/global-en/brands/wusthof)
- [All poultry shears brands worldwide](/demand/global-en/categories/poultry-shears-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Victorinox or Wusthof?

In September 2026, Victorinox had more branded searches than Wusthof among poultry shears brands worldwide. Victorinox was estimated to have 3.6K branded searches compared to Wusthof’s 1.6K, and held a 56.3% Share of Search versus Wusthof’s 25%.

## Cite this page

Brandwave. "Victorinox vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/victorinox-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands/compare/victorinox-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.