---
title: "Poultry shears brands: Which are searched most?"
description: "Compare the poultry shears brands people buy. Share of Search among Victorinox, Wusthof, ZWILLING and Shun, the poultry shears brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands"
publisher: "Brandwave"
---

# Poultry shears brands: Which are searched most?

Compare the poultry shears brands people buy. Share of Search among Victorinox, Wusthof, ZWILLING and Shun, the poultry shears brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Poultry shears brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Victorinox, 56.3%

## Which brand is most popular in search among poultry shears brands worldwide?

- In September 2026, Victorinox was the most searched among poultry shears brands worldwide, with an estimated 3.6K branded searches and 56.3% estimated Share of Search within this set.
- Wusthof is in 2nd place, 31.3 percentage points behind at 25% Share of Search.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among poultry shears brands worldwide increased from 27.7% to 56.3%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide decreased from 50.9% to 25%.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide increased from 6.3% to 11.3%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide decreased from 15.1% to 7.5%.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among poultry shears brands worldwide peaked at 56.3% in September 2026 and was lowest at 15.6% in March 2026.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide peaked at 68.7% in April 2026 and was lowest at 25% in September 2026.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide peaked at 17.3% in January 2026 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide peaked at 35.4% in June 2026 and was lowest at 4.4% in August 2026.
- Across the 12 months ending September 2026, Victorinox rose from 2nd to 1st among poultry shears brands worldwide.
- Across the 12 months ending September 2026, Wusthof fell from 1st to 2nd among poultry shears brands worldwide.
- Across the 12 months ending September 2026, ZWILLING rose from 4th to 3rd among poultry shears brands worldwide.
- Across the 12 months ending September 2026, Shun fell from 3rd to 4th among poultry shears brands worldwide.

## Compare search popularity between leading brands

- [Victorinox vs Wusthof: compare search popularity](/demand/global-en/compare/victorinox-vs-wusthof): 56.3% against 25% Share of Search.
- [Victorinox vs ZWILLING: compare search popularity](/demand/global-en/compare/victorinox-vs-zwilling): 56.3% against 11.3% Share of Search.
- [Victorinox vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-victorinox): 56.3% against 7.5% Share of Search.
- [Wusthof vs ZWILLING: compare search popularity](/demand/global-en/compare/wusthof-vs-zwilling): 25% against 11.3% Share of Search.
- [Wusthof vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-wusthof): 25% against 7.5% Share of Search.
- [ZWILLING vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-zwilling): 11.3% against 7.5% Share of Search.

## How did search popularity change for poultry shears brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among poultry shears brands worldwide, with 56.3% estimated Share of Search.
- In September 2026, ZWILLING gained estimated Share of Search among poultry shears brands worldwide, from 6.5% to 11.3%.
- In September 2026, Shun gained estimated Share of Search among poultry shears brands worldwide, from 4.4% to 7.5%.
- In September 2026, Wusthof lost estimated Share of Search among poultry shears brands worldwide, from 49.1% to 25%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorinox | 56.3% | 3.6K | -18.2% | Victorinox |
| 2 | Wusthof | 25% | 1.6K | -70.4% | Wusthof |
| 3 | ZWILLING | 11.3% | 720 | 0.0% | ZWILLING |
| 4 | Shun | 7.5% | 480 | 0.0% | Shun |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wusthof | 8.1K | 50.9% | 1 |
| Oct 2025 | Victorinox | 4.4K | 27.7% | 2 |
| Oct 2025 | Shun | 2.4K | 15.1% | 3 |
| Oct 2025 | ZWILLING | 1K | 6.3% | 4 |
| Nov 2025 | Wusthof | 9.9K | 51.3% | 1 |
| Nov 2025 | Victorinox | 5.4K | 28% | 2 |
| Nov 2025 | Shun | 2.4K | 12.4% | 3 |
| Nov 2025 | ZWILLING | 1.6K | 8.3% | 4 |
| Dec 2025 | Wusthof | 18.1K | 52.5% | 1 |
| Dec 2025 | Victorinox | 6.6K | 19.1% | 2 |
| Dec 2025 | Shun | 5.4K | 15.7% | 3 |
| Dec 2025 | ZWILLING | 4.4K | 12.8% | 4 |
| Jan 2026 | Wusthof | 9.9K | 47.6% | 1 |
| Jan 2026 | Victorinox | 4.4K | 21.2% | 2 |
| Jan 2026 | ZWILLING | 3.6K | 17.3% | 3 |
| Jan 2026 | Shun | 2.9K | 13.9% | 4 |
| Feb 2026 | Wusthof | 9.9K | 61.4% | 1 |
| Feb 2026 | Victorinox | 3.6K | 22.3% | 2 |
| Feb 2026 | Shun | 1.9K | 11.8% | 3 |
| Feb 2026 | ZWILLING | 720 | 4.5% | 4 |
| Mar 2026 | Wusthof | 12.1K | 52.6% | 1 |
| Mar 2026 | Shun | 6.6K | 28.7% | 2 |
| Mar 2026 | Victorinox | 3.6K | 15.6% | 3 |
| Mar 2026 | ZWILLING | 720 | 3.1% | 4 |
| Apr 2026 | Wusthof | 12.1K | 68.7% | 1 |
| Apr 2026 | Victorinox | 2.9K | 16.5% | 2 |
| Apr 2026 | Shun | 1.9K | 10.8% | 3 |
| Apr 2026 | ZWILLING | 720 | 4.1% | 4 |
| May 2026 | Wusthof | 5.4K | 47.8% | 1 |
| May 2026 | Victorinox | 2.9K | 25.7% | 2 |
| May 2026 | Shun | 2.4K | 21.3% | 3 |
| May 2026 | ZWILLING | 590 | 5.2% | 4 |
| Jun 2026 | Shun | 4.4K | 35.4% | 1 |
| Jun 2026 | Wusthof | 4.4K | 35.4% | 2 |
| Jun 2026 | Victorinox | 2.9K | 23.3% | 3 |
| Jun 2026 | ZWILLING | 720 | 5.8% | 4 |
| Jul 2026 | Wusthof | 6.6K | 55.9% | 1 |
| Jul 2026 | Victorinox | 3.6K | 30.5% | 2 |
| Jul 2026 | ZWILLING | 880 | 7.5% | 3 |
| Jul 2026 | Shun | 720 | 6.1% | 4 |
| Aug 2026 | Wusthof | 5.4K | 49.1% | 1 |
| Aug 2026 | Victorinox | 4.4K | 40% | 2 |
| Aug 2026 | ZWILLING | 720 | 6.5% | 3 |
| Aug 2026 | Shun | 480 | 4.4% | 4 |
| Sep 2026 | Victorinox | 3.6K | 56.3% | 1 |
| Sep 2026 | Wusthof | 1.6K | 25% | 2 |
| Sep 2026 | ZWILLING | 720 | 11.3% | 3 |
| Sep 2026 | Shun | 480 | 7.5% | 4 |

## What is being compared

- **Shun**: Measured on the search term “kitchen knives shun”.
- **Victorinox**: Measured on the search term “kitchen knives victorinox”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.
- **ZWILLING**: Measured on the search term “kitchen knives zwilling”.

- [Shun](/demand/global-en/brands/shun-knives)
- [Victorinox](/demand/global-en/brands/victorinox)
- [Wusthof](/demand/global-en/brands/wusthof)
- [ZWILLING](/demand/global-en/brands/zwilling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among poultry shears brands worldwide?

In September 2026, Victorinox was the most searched among poultry shears brands worldwide, with an estimated 3.6K branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Poultry shears brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/poultry-shears-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.