--- title: "Potato chip brands: Which are most popular?" description: "Compare the potato chip and crisp brands people buy. Share of Search among Pringles, Lay's, Kettle, Ruffles, Walkers, Miss Vickie's, Boulder Canyon, Cape Cod, Utz, Herr's and Tyrrells, the potato chip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/potato-chip-brands" publisher: "Brandwave" --- # Potato chip brands: Which are most popular? Compare the potato chip and crisp brands people buy. Share of Search among Pringles, Lay's, Kettle, Ruffles, Walkers, Miss Vickie's, Boulder Canyon, Cape Cod, Utz, Herr's and Tyrrells, the potato chip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Potato chip brands - **Market**: Global - **Brands compared**: 11 - **Month measured**: Oct 2026 - **Highest Share of Search**: Pringles, 53.8% ## Which brand is most popular in search among potato chip brands worldwide? - In October 2026, Pringles was the most searched among potato chip brands worldwide, with an estimated 823K branded searches, 53.8% of all searches for the 11 tracked by the Brandwave Brand Demand Index. - Lay's is in 2nd place, 31.5 percentage points behind at 22.3%. - Across the 12 months ending October 2026, Pringles’ share of searches among potato chip brands worldwide decreased from 59.5% to 53.8%. - Across the 12 months ending October 2026, Lay's’ share of searches among potato chip brands worldwide increased from 18.1% to 22.3%. - Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide increased from 5.4% to 5.9%. - Across the 12 months ending October 2026, Pringles’ share of searches among potato chip brands worldwide peaked at 59.5% in November 2025 and was lowest at 51.8% in February 2026. - Across the 12 months ending October 2026, Lay's’ share of searches among potato chip brands worldwide peaked at 24.6% in February 2026 and was lowest at 18.1% in November 2025. - Across the 12 months ending October 2026, Kettle’s share of searches among potato chip brands worldwide peaked at 6% in August 2026 and was lowest at 4.7% in February 2026. - Across the 12 months ending October 2026, Walkers’ share of searches among potato chip brands worldwide peaked at 6% in January 2026 and was lowest at 2.7% in August 2026. - Across the 12 months ending October 2026, Boulder Canyon’s share of searches among potato chip brands worldwide peaked at 3.3% in August 2026 and was lowest at 1.9% in December 2025. - Across the 12 months ending October 2026, Utz’s share of searches among potato chip brands worldwide peaked at 3.9% in March 2026 and was lowest at 1.4% in February 2026. - Across the 12 months ending October 2026, Walkers rose from 6th to 5th among potato chip brands worldwide. - Across the 12 months ending October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide. - Across the 12 months ending October 2026, Herr's rose from 11th to 10th among potato chip brands worldwide. - Across the 12 months ending October 2026, Tyrrells fell from 10th to 11th among potato chip brands worldwide. - Across the 12 months ending October 2026, Ruffles, Boulder Canyon, Cape Cod and Utz held steady: their share of searches among potato chip brands worldwide each moved less than 0.5 percentage points. ## Top potato chip brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Kettle appeared every time. Kettle was recommended most often, coming first in one out of five answers. Miss Vickie's was second, and Lay's was third. Walkers, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kettle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miss Vickie's | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lay's | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ruffles | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cape Cod | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pringles | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Boulder Canyon | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Utz | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Herr's | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Walkers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tyrrells | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about potato chip brands - Asked ChatGPT "Which potato chips should I buy?": 1. Miss Vickie's, 2. Kettle, 3. Ruffles, 4. Lay's - Asked ChatGPT "What are the best potato chip brands?": 1. Miss Vickie's, 2. Kettle, 3. Lay's, 4. Cape Cod, 5. Ruffles, 6. Utz, 7. Pringles - Asked ChatGPT "What are the best kettle-cooked chips?": 1. Cape Cod, 2. Miss Vickie's, 3. Kettle, 4. Boulder Canyon - Searched Google, AI Overview "potato chips": 1. Kettle, 2. Lay's, 3. Ruffles - Searched Google, AI Overview "potato chip brands": 1. Lay's, 2. Ruffles, 3. Pringles, 4. Kettle, 5. Cape Cod, 6. Miss Vickie's, 7. Boulder Canyon, 8. Utz, 9. Herr's Not named in any answer: Walkers and Tyrrells. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## Compare search popularity between leading brands - [Pringles vs Lay's: compare search popularity](/demand/global-en/compare/lays-vs-pringles): 53.8% against 22.3% Share of Search. - [Pringles vs Kettle: compare search popularity](/demand/global-en/compare/kettle-chips-vs-pringles): 53.8% against 5.9% Share of Search. - [Pringles vs Ruffles: compare search popularity](/demand/global-en/compare/pringles-vs-ruffles): 53.8% against 4% Share of Search. - [Pringles vs Walkers: compare search popularity](/demand/global-en/compare/pringles-vs-walkers-crisps): 53.8% against 3.2% Share of Search. - [Lay's vs Kettle: compare search popularity](/demand/global-en/compare/kettle-chips-vs-lays): 22.3% against 5.9% Share of Search. - [Lay's vs Ruffles: compare search popularity](/demand/global-en/compare/lays-vs-ruffles): 22.3% against 4% Share of Search. - [Lay's vs Walkers: compare search popularity](/demand/global-en/compare/lays-vs-walkers-crisps): 22.3% against 3.2% Share of Search. - [Kettle vs Ruffles: compare search popularity](/demand/global-en/compare/kettle-chips-vs-ruffles): 5.9% against 4% Share of Search. - [Kettle vs Walkers: compare search popularity](/demand/global-en/compare/kettle-chips-vs-walkers-crisps): 5.9% against 3.2% Share of Search. - [Ruffles vs Walkers: compare search popularity](/demand/global-en/compare/ruffles-vs-walkers-crisps): 4% against 3.2% Share of Search. ## How did search popularity change for potato chip brands worldwide in October 2026? - In October 2026, Lay's gained share of searches among potato chip brands worldwide, from 19.9% to 22.3%. - In October 2026, Kettle gained share of searches among potato chip brands worldwide, from 5.1% to 5.9%. - In October 2026, Ruffles gained share of searches among potato chip brands worldwide, from 3.4% to 4%. - In October 2026, Pringles lost share of searches among potato chip brands worldwide, from 57.3% to 53.8%. - In October 2026, Walkers rose from 6th to 5th among potato chip brands worldwide. - In October 2026, Miss Vickie's fell from 5th to 6th among potato chip brands worldwide. - Estimated monthly branded searches for Herr's worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026. - Estimated monthly branded searches for Boulder Canyon worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026. ## Which potato chip brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Pringles | 53.8% | 823K | 0.0% | Pringles | | 2 | Lay's | 22.3% | 342K | +19.2% | PepsiCo | | 3 | Kettle | 5.9% | 90.5K | +22.3% | Kettle | | 4 | Ruffles | 4% | 60.5K | +22.2% | PepsiCo | | 5 | Walkers | 3.2% | 49.5K | +22.2% | Walkers | | 6 | Miss Vickie's | 2.6% | 40.5K | 0.0% | PepsiCo | | 7 | Boulder Canyon | 2.2% | 33.1K | 0.0% | Boulder Canyon | | 8 | Cape Cod | 1.8% | 27.1K | 0.0% | Cape Cod | | 9 | Utz | 1.8% | 27.1K | 0.0% | Utz | | 10 | Herr's | 1.2% | 18.1K | 0.0% | Herr's | | 11 | Tyrrells | 1.2% | 18.1K | 0.0% | Tyrrells | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Pringles | 823K | 59.5% | 1 | | Nov 2025 | Lay's | 251K | 18.1% | 2 | | Nov 2025 | Kettle | 74K | 5.4% | 3 | | Nov 2025 | Ruffles | 49.5K | 3.6% | 4 | | Nov 2025 | Miss Vickie's | 40.5K | 2.9% | 5 | | Nov 2025 | Walkers | 40.5K | 2.9% | 6 | | Nov 2025 | Boulder Canyon | 27.1K | 2% | 7 | | Nov 2025 | Cape Cod | 22.2K | 1.6% | 8 | | Nov 2025 | Utz | 22.2K | 1.6% | 9 | | Nov 2025 | Tyrrells | 18.1K | 1.3% | 10 | | Nov 2025 | Herr's | 14.8K | 1.1% | 11 | | Dec 2025 | Pringles | 823K | 57.5% | 1 | | Dec 2025 | Lay's | 296K | 20.6% | 2 | | Dec 2025 | Kettle | 74K | 5.2% | 3 | | Dec 2025 | Ruffles | 49.5K | 3.5% | 4 | | Dec 2025 | Miss Vickie's | 40.5K | 2.8% | 5 | | Dec 2025 | Walkers | 40.5K | 2.8% | 6 | | Dec 2025 | Boulder Canyon | 27.1K | 1.9% | 7 | | Dec 2025 | Cape Cod | 22.2K | 1.6% | 8 | | Dec 2025 | Tyrrells | 22.2K | 1.6% | 9 | | Dec 2025 | Utz | 22.2K | 1.6% | 10 | | Dec 2025 | Herr's | 14.8K | 1% | 11 | | Jan 2026 | Pringles | 823K | 54.8% | 1 | | Jan 2026 | Lay's | 296K | 19.7% | 2 | | Jan 2026 | Walkers | 90.5K | 6% | 3 | | Jan 2026 | Kettle | 74K | 4.9% | 4 | | Jan 2026 | Ruffles | 49.5K | 3.3% | 5 | | Jan 2026 | Boulder Canyon | 40.5K | 2.7% | 6 | | Jan 2026 | Miss Vickie's | 40.5K | 2.7% | 7 | | Jan 2026 | Cape Cod | 33.1K | 2.2% | 8 | | Jan 2026 | Utz | 22.2K | 1.5% | 9 | | Jan 2026 | Tyrrells | 18.1K | 1.2% | 10 | | Jan 2026 | Herr's | 14.8K | 0.99% | 11 | | Feb 2026 | Pringles | 823K | 51.8% | 1 | | Feb 2026 | Lay's | 392K | 24.6% | 2 | | Feb 2026 | Walkers | 90.5K | 5.7% | 3 | | Feb 2026 | Kettle | 74K | 4.7% | 4 | | Feb 2026 | Ruffles | 49.5K | 3.1% | 5 | | Feb 2026 | Miss Vickie's | 40.5K | 2.5% | 6 | | Feb 2026 | Boulder Canyon | 33.1K | 2.1% | 7 | | Feb 2026 | Cape Cod | 33.1K | 2.1% | 8 | | Feb 2026 | Utz | 22.2K | 1.4% | 9 | | Feb 2026 | Tyrrells | 18.1K | 1.1% | 10 | | Feb 2026 | Herr's | 14.8K | 0.93% | 11 | | Mar 2026 | Pringles | 823K | 53.4% | 1 | | Mar 2026 | Lay's | 320K | 20.8% | 2 | | Mar 2026 | Kettle | 74K | 4.8% | 3 | | Mar 2026 | Utz | 60.5K | 3.9% | 4 | | Mar 2026 | Miss Vickie's | 49.5K | 3.2% | 5 | | Mar 2026 | Ruffles | 49.5K | 3.2% | 6 | | Mar 2026 | Walkers | 49.5K | 3.2% | 7 | | Mar 2026 | Boulder Canyon | 40.5K | 2.6% | 8 | | Mar 2026 | Cape Cod | 33.1K | 2.1% | 9 | | Mar 2026 | Tyrrells | 22.2K | 1.4% | 10 | | Mar 2026 | Herr's | 18.1K | 1.2% | 11 | | Apr 2026 | Pringles | 823K | 56% | 1 | | Apr 2026 | Lay's | 307K | 20.8% | 2 | | Apr 2026 | Kettle | 74K | 5% | 3 | | Apr 2026 | Ruffles | 49.5K | 3.4% | 4 | | Apr 2026 | Boulder Canyon | 40.5K | 2.8% | 5 | | Apr 2026 | Miss Vickie's | 40.5K | 2.8% | 6 | | Apr 2026 | Walkers | 40.5K | 2.8% | 7 | | Apr 2026 | Cape Cod | 33.1K | 2.3% | 8 | | Apr 2026 | Utz | 27.1K | 1.8% | 9 | | Apr 2026 | Herr's | 18.1K | 1.2% | 10 | | Apr 2026 | Tyrrells | 18.1K | 1.2% | 11 | | May 2026 | Pringles | 823K | 55.7% | 1 | | May 2026 | Lay's | 307K | 20.8% | 2 | | May 2026 | Kettle | 74K | 5% | 3 | | May 2026 | Ruffles | 49.5K | 3.4% | 4 | | May 2026 | Walkers | 49.5K | 3.4% | 5 | | May 2026 | Boulder Canyon | 40.5K | 2.7% | 6 | | May 2026 | Miss Vickie's | 40.5K | 2.7% | 7 | | May 2026 | Cape Cod | 33.1K | 2.2% | 8 | | May 2026 | Utz | 27.1K | 1.8% | 9 | | May 2026 | Tyrrells | 18.1K | 1.2% | 10 | | May 2026 | Herr's | 14.8K | 1% | 11 | | Jun 2026 | Pringles | 823K | 54.2% | 1 | | Jun 2026 | Lay's | 351K | 23.1% | 2 | | Jun 2026 | Kettle | 74K | 4.9% | 3 | | Jun 2026 | Ruffles | 49.5K | 3.3% | 4 | | Jun 2026 | Walkers | 49.5K | 3.3% | 5 | | Jun 2026 | Boulder Canyon | 40.5K | 2.7% | 6 | | Jun 2026 | Miss Vickie's | 40.5K | 2.7% | 7 | | Jun 2026 | Cape Cod | 33.1K | 2.2% | 8 | | Jun 2026 | Utz | 27.1K | 1.8% | 9 | | Jun 2026 | Herr's | 14.8K | 0.98% | 10 | | Jun 2026 | Tyrrells | 14.8K | 0.98% | 11 | | Jul 2026 | Pringles | 823K | 55.5% | 1 | | Jul 2026 | Lay's | 307K | 20.7% | 2 | | Jul 2026 | Kettle | 74K | 5% | 3 | | Jul 2026 | Ruffles | 49.5K | 3.3% | 4 | | Jul 2026 | Walkers | 49.5K | 3.3% | 5 | | Jul 2026 | Boulder Canyon | 40.5K | 2.7% | 6 | | Jul 2026 | Miss Vickie's | 40.5K | 2.7% | 7 | | Jul 2026 | Cape Cod | 33.1K | 2.2% | 8 | | Jul 2026 | Utz | 33.1K | 2.2% | 9 | | Jul 2026 | Herr's | 18.1K | 1.2% | 10 | | Jul 2026 | Tyrrells | 14.8K | 1% | 11 | | Aug 2026 | Pringles | 823K | 54.9% | 1 | | Aug 2026 | Lay's | 296K | 19.7% | 2 | | Aug 2026 | Kettle | 90.5K | 6% | 3 | | Aug 2026 | Boulder Canyon | 49.5K | 3.3% | 4 | | Aug 2026 | Miss Vickie's | 49.5K | 3.3% | 5 | | Aug 2026 | Ruffles | 49.5K | 3.3% | 6 | | Aug 2026 | Walkers | 40.5K | 2.7% | 7 | | Aug 2026 | Cape Cod | 33.1K | 2.2% | 8 | | Aug 2026 | Utz | 33.1K | 2.2% | 9 | | Aug 2026 | Herr's | 18.1K | 1.2% | 10 | | Aug 2026 | Tyrrells | 18.1K | 1.2% | 11 | | Sep 2026 | Pringles | 823K | 57.3% | 1 | | Sep 2026 | Lay's | 287K | 19.9% | 2 | | Sep 2026 | Kettle | 74K | 5.1% | 3 | | Sep 2026 | Ruffles | 49.5K | 3.4% | 4 | | Sep 2026 | Miss Vickie's | 40.5K | 2.8% | 5 | | Sep 2026 | Walkers | 40.5K | 2.8% | 6 | | Sep 2026 | Boulder Canyon | 33.1K | 2.3% | 7 | | Sep 2026 | Cape Cod | 27.1K | 1.9% | 8 | | Sep 2026 | Utz | 27.1K | 1.9% | 9 | | Sep 2026 | Herr's | 18.1K | 1.3% | 10 | | Sep 2026 | Tyrrells | 18.1K | 1.3% | 11 | | Oct 2026 | Pringles | 823K | 53.8% | 1 | | Oct 2026 | Lay's | 342K | 22.3% | 2 | | Oct 2026 | Kettle | 90.5K | 5.9% | 3 | | Oct 2026 | Ruffles | 60.5K | 4% | 4 | | Oct 2026 | Walkers | 49.5K | 3.2% | 5 | | Oct 2026 | Miss Vickie's | 40.5K | 2.6% | 6 | | Oct 2026 | Boulder Canyon | 33.1K | 2.2% | 7 | | Oct 2026 | Cape Cod | 27.1K | 1.8% | 8 | | Oct 2026 | Utz | 27.1K | 1.8% | 9 | | Oct 2026 | Herr's | 18.1K | 1.2% | 10 | | Oct 2026 | Tyrrells | 18.1K | 1.2% | 11 | ## How are branded searches counted for potato chip brands? - **Boulder Canyon**: Measured on the search term “boulder canyon chips”. - **Cape Cod**: Measured on the search term “cape cod chips”. - **Herr's**: Measured on the search term “herrs chips”. - **Kettle**: Measured on the search term “kettle chips”. - **Lay's**: Measured on the search terms “lays chips” and “lays potato chips”, summed into one figure. - **Miss Vickie's**: Measured on the search term “miss vickies”. - **Pringles**: Measured on the search term “pringles”. - **Ruffles**: Measured on the search term “ruffles chips”. - **Tyrrells**: Measured on the search term “tyrrells”. - **Utz**: Measured on the search term “utz chips”. - **Walkers**: Measured on the search term “walkers crisps”. - [Boulder Canyon](/demand/global-en/brands/boulder-canyon) - [Cape Cod](/demand/global-en/brands/cape-cod-chips) - [Herr's](/demand/global-en/brands/herrs) - [Kettle](/demand/global-en/brands/kettle-chips) - [Lay's](/demand/global-en/brands/lays) - [Miss Vickie's](/demand/global-en/brands/miss-vickies) - [Pringles](/demand/global-en/brands/pringles) - [Ruffles](/demand/global-en/brands/ruffles) - [Tyrrells](/demand/global-en/brands/tyrrells) - [Utz](/demand/global-en/brands/utz) - [Walkers](/demand/global-en/brands/walkers-crisps) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among potato chip brands worldwide? In October 2026, Pringles was the most searched among potato chip brands worldwide, with an estimated 823K branded searches, 53.8% of all searches for the 11 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Potato chip brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/potato-chip-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/potato-chip-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.