---
title: "Clover vs Toast: Which is searched more?"
description: "Is Clover or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/clover-vs-toast"
publisher: "Brandwave"
---

# Clover vs Toast: Which is searched more?

Is Clover or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clover and Toast
- **Competitive set**: POS terminal brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Clover Share of Search**: 8.6%
- **Toast Share of Search**: 8.9%

## Is Clover or Toast more popular in search?

- In September 2026, Clover and Toast were level in searches among POS terminal brands worldwide, with an estimated 40K versus 41.5K branded searches, at 8.6% and 8.9% of the total.
- Toast was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clover’s share of searches among POS terminal brands worldwide moved from 8.7% to 8.6%, and its estimated monthly branded searches moved from 43.5K to 40K.
- Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K.

## Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Clover and Toast were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clover was listed before Toast in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Square | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Clover | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Toast | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Shopify POS | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Lightspeed | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Verifone | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Ingenico | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Adyen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Newland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about POS terminal brands

- Asked ChatGPT "Which POS terminal brand should I use?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS
- Asked ChatGPT "What are the best POS terminal brands?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS, 5. Lightspeed, 6. Verifone, 7. Ingenico
- Asked ChatGPT "What's the best POS terminal brand for a checkout counter?": 1. Square, 2. Clover, 3. Toast, 4. Shopify POS
- Searched Google, AI Overview "wireless pos terminal": 1. Square

Not named in any answer: Adyen and Newland.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for POS terminal brands worldwide in September 2026?

- In September 2026, Clover fell from 4th to 5th among POS terminal brands worldwide.
- Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

## Month by month

| Month | Clover estimated searches | Clover Share of Search | Clover rank | Toast estimated searches | Toast Share of Search | Toast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 43.5K | 8.7% | 6 | 49.9K | 10% | 3 |
| Nov 2025 | 39.9K | 9.1% | 6 | 41.2K | 9.3% | 3 |
| Dec 2025 | 33.7K | 7.3% | 6 | 41.3K | 9% | 4 |
| Jan 2026 | 43.7K | 8.6% | 5 | 49.9K | 9.8% | 3 |
| Feb 2026 | 44K | 8.4% | 4 | 48.7K | 9.2% | 3 |
| Mar 2026 | 48.8K | 9.2% | 4 | 50.5K | 9.5% | 3 |
| Apr 2026 | 44.7K | 8.9% | 4 | 50.3K | 10% | 3 |
| May 2026 | 43.8K | 8.5% | 4 | 50.2K | 9.7% | 3 |
| Jun 2026 | 43.8K | 8.1% | 4 | 48.9K | 9% | 3 |
| Jul 2026 | 42.2K | 9% | 4 | 43.1K | 9.2% | 3 |
| Aug 2026 | 41.9K | 8.5% | 4 | 41.9K | 8.5% | 3 |
| Sep 2026 | 40K | 8.6% | 5 | 41.5K | 8.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clover’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clover**: Measured on the search terms “clover devices”, “clover flex pos”, “clover flex screen”, “clover flex terminal”, “clover go pos”, “clover machine”, “clover point of sale”, “clover point of sale devices”, “clover point of sale systems”, “clover pos”, “clover pos demo”, “clover pos device”, “clover pos devices”, “clover pos fees”, “clover pos flex”, “clover pos handheld”, “clover pos hardware”, “clover pos machine”, “clover pos printer”, “clover pos rates”, “clover pos sales”, “clover pos scale”, “clover pos system”, “clover pos systems”, “clover pos terminal”, “clover station”, “clover station duo”, “clover station pro”, “clover station restaurant”, “clover system”, “clover system pos”, “clover terminal”, “pos clover”, “pos clover system” and “the clover station”, summed into one figure.
- **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure.

- [Clover profile](/demand/global-en/brands/clover)
- [Toast profile](/demand/global-en/brands/toast)
- [All POS terminal brands worldwide](/demand/global-en/categories/pos-terminal-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Clover or Toast more popular in search?

In September 2026, Clover and Toast were level in searches among POS terminal brands worldwide, with an estimated 40K versus 41.5K branded searches, at 8.6% and 8.9% of the total.

## Cite this page

Brandwave. "Clover vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/clover-vs-toast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/clover-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.