--- title: "Adyen vs Square: Which is searched more?" description: "Which is more popular in search, Adyen or Square? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/adyen-vs-square" publisher: "Brandwave" --- # Adyen vs Square: Which is searched more? Which is more popular in search, Adyen or Square? Compare estimated monthly branded-search demand and Share of Search inside the POS terminal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Square - **Competitive set**: POS terminal brands - **Market**: Global - **Month measured**: Sep 2026 - **Adyen Share of Search**: 40.7% - **Square Share of Search**: 25.4% ## Which is more popular in search, Adyen or Square? - In September 2026, Adyen had more branded searches than Square among POS terminal brands worldwide. Adyen was estimated to have 176K branded searches compared to Square’s 110K, and held a 40.7% Share of Search versus Square’s 25.4%. - The lead changed hands 4 times in the 12 months ending September 2026: Square took it in May 2026, Adyen took it in June 2026, Square took it in July 2026, Adyen took it in August 2026. - Across the 12 months ending September 2026, Adyen’s estimated Share of Search among POS terminal brands worldwide moved from 38.2% to 40.7%, and its estimated monthly branded searches moved from 175K to 176K. - Across the 12 months ending September 2026, Square’s estimated Share of Search among POS terminal brands worldwide moved from 22.9% to 25.4%, and its estimated monthly branded searches moved from 105K to 110K. ## How did search popularity change for POS terminal brands worldwide in September 2026? - In September 2026, Adyen gained estimated Share of Search among POS terminal brands worldwide, from 36.9% to 40.7%. - In September 2026, Square lost estimated Share of Search among POS terminal brands worldwide, from 30.5% to 25.4%. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 175K | 38.2% | 1 | 105K | 22.9% | 2 | | Nov 2025 | 144K | 35.6% | 1 | 99.9K | 24.7% | 2 | | Dec 2025 | 173K | 41.4% | 1 | 89.2K | 21.3% | 2 | | Jan 2026 | 174K | 37.8% | 1 | 113K | 24.6% | 2 | | Feb 2026 | 210K | 42.8% | 1 | 125K | 25.5% | 2 | | Mar 2026 | 176K | 34.7% | 1 | 155K | 30.5% | 2 | | Apr 2026 | 174K | 34.6% | 1 | 161K | 32% | 2 | | May 2026 | 174K | 33.2% | 2 | 192K | 36.5% | 1 | | Jun 2026 | 210K | 37.2% | 1 | 202K | 35.7% | 2 | | Jul 2026 | 144K | 31.2% | 2 | 169K | 36.5% | 1 | | Aug 2026 | 175K | 36.9% | 1 | 144K | 30.5% | 2 | | Sep 2026 | 176K | 40.7% | 1 | 110K | 25.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen checkout”, “adyen for platform”, “adyen for platforms”, “adyen pay”, “adyen payment”, “adyen payment gateway”, “adyen payment gateways”, “adyen payment method”, “adyen payment methods”, “adyen payment platform”, “adyen payment processing”, “adyen payment processor”, “adyen payments”, “adyen terminal”, “adyen terminals”, “checkout adyen”, “payment adyen”, “payment gateway adyen”, “payment method adyen” and “payment methods adyen”, summed into one figure. - **Square**: Measured on the search terms “handheld square terminal”, “ipad square pos”, “mobile pos square”, “pos square”, “pos square app”, “pos square stand”, “pos square system”, “pos square terminal”, “printer for square pos”, “square app pos”, “square kds app”, “square payment gateway”, “square payment processor”, “square point of sale”, “square point of sale device”, “square point of sale equipment”, “square point of sale ipad”, “square point of sale pos”, “square point of sale printer”, “square point of sale stand”, “square point of sale system”, “square point of sale terminal”, “square pos”, “square pos app”, “square pos apps”, “square pos charges”, “square pos device”, “square pos devices”, “square pos equipment”, “square pos fees”, “square pos for ipad”, “square pos for iphone”, “square pos handheld”, “square pos hardware”, “square pos ipad”, “square pos iphone”, “square pos machine”, “square pos printer”, “square pos reader”, “square pos scanner”, “square pos software”, “square pos solutions”, “square pos stand”, “square pos system”, “square pos systems”, “square pos tablet”, “square pos terminal”, “square pos terminals”, “square reader point of sale”, “square reader pos”, “square reader pos system”, “square terminal pos”, “square up pos”, “square up pos system” and “the square pos”, summed into one figure. - [Adyen profile](/demand/global-en/brands/adyen) - [Square profile](/demand/global-en/brands/square) - [All POS terminal brands worldwide](/demand/global-en/categories/pos-terminal-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adyen or Square? In September 2026, Adyen had more branded searches than Square among POS terminal brands worldwide. Adyen was estimated to have 176K branded searches compared to Square’s 110K, and held a 40.7% Share of Search versus Square’s 25.4%. ## Cite this page Brandwave. "Adyen vs Square: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/adyen-vs-square This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pos-terminal-brands/compare/adyen-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.