---
title: "Portable speaker brands: Which brands are most popular in search?"
description: "Compare brands that offer portable Bluetooth speakers. Share of Search among Bose, Sonos, Soundcore, Marshall and Ultimate Ears, the portable speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/portable-speaker-brands"
publisher: "Brandwave"
---

# Portable speaker brands: Which brands are most popular in search?

Compare brands that offer portable Bluetooth speakers. Share of Search among Bose, Sonos, Soundcore, Marshall and Ultimate Ears, the portable speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable speaker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bose, 32.8%

## Which brand is most popular in search among portable speaker brands worldwide?

- In August 2026, Bose was the most searched among portable speaker brands worldwide, with an estimated 1.1M branded searches and 32.8% estimated Share of Search within this set.
- Sonos is in 2nd place, 5.9 percentage points behind at 26.9% Share of Search.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide decreased from 35.2% to 32.8%.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide decreased from 28.9% to 26.9%.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide increased from 18.2% to 21%.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among portable speaker brands worldwide increased from 14.3% to 16.1%.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide peaked at 40.6% in December 2025 and was lowest at 31.6% in March 2026.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among portable speaker brands worldwide peaked at 31.6% in March 2026 and was lowest at 26% in July 2026.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide peaked at 23.1% in June 2026 and was lowest at 15.3% in November 2025.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among portable speaker brands worldwide peaked at 17.8% in July 2026 and was lowest at 10.7% in November 2025.
- Across the 11 months ending August 2026, Ultimate Ears held steady: its estimated Share of Search among portable speaker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bose vs Sonos: compare search popularity](/demand/global-en/compare/bose-vs-sonos): 32.8% against 26.9% Share of Search.
- [Bose vs Soundcore: compare search popularity](/demand/global-en/compare/bose-vs-soundcore): 32.8% against 21% Share of Search.
- [Bose vs Marshall: compare search popularity](/demand/global-en/compare/bose-vs-marshall-audio): 32.8% against 16.1% Share of Search.
- [Bose vs Ultimate Ears: compare search popularity](/demand/global-en/compare/bose-vs-ultimate-ears): 32.8% against 3.2% Share of Search.
- [Sonos vs Soundcore: compare search popularity](/demand/global-en/compare/sonos-vs-soundcore): 26.9% against 21% Share of Search.
- [Sonos vs Marshall: compare search popularity](/demand/global-en/compare/marshall-audio-vs-sonos): 26.9% against 16.1% Share of Search.
- [Sonos vs Ultimate Ears: compare search popularity](/demand/global-en/compare/sonos-vs-ultimate-ears): 26.9% against 3.2% Share of Search.
- [Soundcore vs Marshall: compare search popularity](/demand/global-en/compare/marshall-audio-vs-soundcore): 21% against 16.1% Share of Search.
- [Soundcore vs Ultimate Ears: compare search popularity](/demand/global-en/compare/soundcore-vs-ultimate-ears): 21% against 3.2% Share of Search.
- [Marshall vs Ultimate Ears: compare search popularity](/demand/global-en/compare/marshall-audio-vs-ultimate-ears): 16.1% against 3.2% Share of Search.

## How did search popularity change for portable speaker brands worldwide in August 2026?

- In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.
- In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.
- In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.
- Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bose | 32.8% | 1.1M | +13.2% | Bose |
| 2 | Sonos | 26.9% | 877K | +16.3% | Sonos |
| 3 | Soundcore | 21% | 683K | +17.2% | Anker |
| 4 | Marshall | 16.1% | 525K | +2.0% | Marshall |
| 5 | Ultimate Ears | 3.2% | 104K | 0.0% | Logitech |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bose | 1.1M | 35.2% | 1 |
| Oct 2025 | Sonos | 877K | 28.9% | 2 |
| Oct 2025 | Soundcore | 552K | 18.2% | 3 |
| Oct 2025 | Marshall | 436K | 14.3% | 4 |
| Oct 2025 | Ultimate Ears | 104K | 3.4% | 5 |
| Nov 2025 | Bose | 1.7M | 40.3% | 1 |
| Nov 2025 | Sonos | 1.3M | 30.5% | 2 |
| Nov 2025 | Soundcore | 655K | 15.3% | 3 |
| Nov 2025 | Marshall | 456K | 10.7% | 4 |
| Nov 2025 | Ultimate Ears | 137K | 3.2% | 5 |
| Dec 2025 | Bose | 1.6M | 40.6% | 1 |
| Dec 2025 | Sonos | 1.1M | 27.6% | 2 |
| Dec 2025 | Soundcore | 682K | 16.8% | 3 |
| Dec 2025 | Marshall | 465K | 11.5% | 4 |
| Dec 2025 | Ultimate Ears | 138K | 3.4% | 5 |
| Jan 2026 | Bose | 1M | 34% | 1 |
| Jan 2026 | Sonos | 877K | 29.4% | 2 |
| Jan 2026 | Soundcore | 554K | 18.5% | 3 |
| Jan 2026 | Marshall | 436K | 14.6% | 4 |
| Jan 2026 | Ultimate Ears | 104K | 3.5% | 5 |
| Feb 2026 | Bose | 836K | 33.8% | 1 |
| Feb 2026 | Sonos | 717K | 29% | 2 |
| Feb 2026 | Soundcore | 535K | 21.6% | 3 |
| Feb 2026 | Marshall | 301K | 12.2% | 4 |
| Feb 2026 | Ultimate Ears | 84.6K | 3.4% | 5 |
| Mar 2026 | Bose | 877K | 31.6% | 1 |
| Mar 2026 | Sonos | 877K | 31.6% | 2 |
| Mar 2026 | Soundcore | 554K | 20% | 3 |
| Mar 2026 | Marshall | 365K | 13.2% | 4 |
| Mar 2026 | Ultimate Ears | 99.4K | 3.6% | 5 |
| Apr 2026 | Bose | 876K | 33% | 1 |
| Apr 2026 | Sonos | 754K | 28.4% | 2 |
| Apr 2026 | Soundcore | 554K | 20.9% | 3 |
| Apr 2026 | Marshall | 365K | 13.8% | 4 |
| Apr 2026 | Ultimate Ears | 103K | 3.9% | 5 |
| May 2026 | Bose | 946K | 31.9% | 1 |
| May 2026 | Sonos | 891K | 30% | 2 |
| May 2026 | Soundcore | 661K | 22.2% | 3 |
| May 2026 | Marshall | 368K | 12.4% | 4 |
| May 2026 | Ultimate Ears | 104K | 3.5% | 5 |
| Jun 2026 | Bose | 938K | 32.3% | 1 |
| Jun 2026 | Sonos | 760K | 26.2% | 2 |
| Jun 2026 | Soundcore | 669K | 23.1% | 3 |
| Jun 2026 | Marshall | 433K | 14.9% | 4 |
| Jun 2026 | Ultimate Ears | 104K | 3.6% | 5 |
| Jul 2026 | Bose | 945K | 32.6% | 1 |
| Jul 2026 | Sonos | 754K | 26% | 2 |
| Jul 2026 | Soundcore | 583K | 20.1% | 3 |
| Jul 2026 | Marshall | 515K | 17.8% | 4 |
| Jul 2026 | Ultimate Ears | 104K | 3.6% | 5 |
| Aug 2026 | Bose | 1.1M | 32.8% | 1 |
| Aug 2026 | Sonos | 877K | 26.9% | 2 |
| Aug 2026 | Soundcore | 683K | 21% | 3 |
| Aug 2026 | Marshall | 525K | 16.1% | 4 |
| Aug 2026 | Ultimate Ears | 104K | 3.2% | 5 |
| Sep 2026 | Bose | — | — | — |
| Sep 2026 | Marshall | — | — | — |
| Sep 2026 | Sonos | — | — | — |
| Sep 2026 | Soundcore | — | — | — |
| Sep 2026 | Ultimate Ears | — | — | — |

## What is being compared

- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **Marshall**: Measured on the search terms “bluetooth speaker marshall”, “marshall bluetooth speaker”, “marshall com”, “marshall emberton” and “marshall speaker”, summed into one figure.
- **Sonos**: Measured on the search terms “bluetooth speaker sonos”, “sonos”, “sonos com”, “sonos move”, “sonos roam” and “sonos speaker”, summed into one figure.
- **Soundcore**: Measured on the search terms “bluetooth speaker soundcore”, “headphones soundcore”, “open ear headphones soundcore”, “soundcore”, “soundcore aerofit”, “soundcore boom”, “soundcore com”, “soundcore headphones”, “soundcore open ear headphones”, “soundcore speaker” and “speaker soundcore”, summed into one figure.
- **Ultimate Ears**: Measured on the search terms “bluetooth speaker ultimate ears”, “speaker ultimate ears”, “ue boom”, “ultimate ears”, “ultimateears” and “ultimateears com”, summed into one figure.

- [Bose](/demand/global-en/brands/bose)
- [Marshall](/demand/global-en/brands/marshall-audio)
- [Sonos](/demand/global-en/brands/sonos)
- [Soundcore](/demand/global-en/brands/soundcore)
- [Ultimate Ears](/demand/global-en/brands/ultimate-ears)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable speaker brands worldwide?

In August 2026, Bose was the most searched among portable speaker brands worldwide, with an estimated 1.1M branded searches and 32.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Portable speaker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/portable-speaker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/portable-speaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.