---
title: "Portable generator brands: Which brands are most popular in search?"
description: "Compare the portable generator brands people buy. Share of Search among Honda, Ryobi, Yamaha WaveRunner, Firman and Champion, the portable generator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/portable-generator-brands"
publisher: "Brandwave"
---

# Portable generator brands: Which brands are most popular in search?

Compare the portable generator brands people buy. Share of Search among Honda, Ryobi, Yamaha WaveRunner, Firman and Champion, the portable generator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable generator brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Honda, 92%

## Which brand is most popular in search among portable generator brands worldwide?

- In August 2026, Honda was the most searched among portable generator brands worldwide, with an estimated 7.5M branded searches and 92% estimated Share of Search within this set.
- Ryobi is in 2nd place, 85.3 percentage points behind at 6.8% Share of Search.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among portable generator brands worldwide peaked at 93.6% in February 2026 and was lowest at 90.7% in June 2026.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among portable generator brands worldwide peaked at 8.2% in November 2025 and was lowest at 5.6% in February 2026.
- Across the 11 months ending August 2026, Honda, Ryobi, Yamaha WaveRunner, Firman and Champion held steady: their estimated Share of Search among portable generator brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Honda vs Ryobi: compare search popularity](/demand/global-en/compare/honda-vs-ryobi): 92% against 6.8% Share of Search.

## How did search popularity change for portable generator brands worldwide in August 2026?

- Estimated monthly branded searches for Yamaha WaveRunner worldwide rose 98.1% over 11 measured months, from 36.2K to 71.7K in August 2026.
- Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda | 92% | 7.5M | 0.0% | Honda |
| 2 | Ryobi | 6.8% | 550K | 0.0% | Ryobi |
| 3 | Yamaha WaveRunner | 0.88% | 71.7K | -18.2% | Yamaha Motor |
| 4 | Firman | 0.27% | 22.2K | +22.7% | Firman |
| 5 | Champion | 0.04% | 2.9K | 0.0% | Champion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda | 7.5M | 92.5% | 1 |
| Oct 2025 | Ryobi | 550K | 6.8% | 2 |
| Oct 2025 | Yamaha WaveRunner | 36.2K | 0.45% | 3 |
| Oct 2025 | Firman | 22.2K | 0.27% | 4 |
| Oct 2025 | Champion | 2.4K | 0.03% | 5 |
| Nov 2025 | Honda | 7.5M | 91.1% | 1 |
| Nov 2025 | Ryobi | 673K | 8.2% | 2 |
| Nov 2025 | Yamaha WaveRunner | 29.6K | 0.36% | 3 |
| Nov 2025 | Firman | 22.2K | 0.27% | 4 |
| Nov 2025 | Champion | 2.4K | 0.03% | 5 |
| Dec 2025 | Honda | 7.5M | 92.5% | 1 |
| Dec 2025 | Ryobi | 550K | 6.8% | 2 |
| Dec 2025 | Yamaha WaveRunner | 29.6K | 0.37% | 3 |
| Dec 2025 | Firman | 22.2K | 0.27% | 4 |
| Dec 2025 | Champion | 2.9K | 0.04% | 5 |
| Jan 2026 | Honda | 7.5M | 92.4% | 1 |
| Jan 2026 | Ryobi | 550K | 6.8% | 2 |
| Jan 2026 | Yamaha WaveRunner | 37K | 0.46% | 3 |
| Jan 2026 | Firman | 27.1K | 0.33% | 4 |
| Jan 2026 | Champion | 2.4K | 0.03% | 5 |
| Feb 2026 | Honda | 7.5M | 93.6% | 1 |
| Feb 2026 | Ryobi | 450K | 5.6% | 2 |
| Feb 2026 | Yamaha WaveRunner | 37K | 0.46% | 3 |
| Feb 2026 | Firman | 22.2K | 0.28% | 4 |
| Feb 2026 | Champion | 2.4K | 0.03% | 5 |
| Mar 2026 | Honda | 7.5M | 91.1% | 1 |
| Mar 2026 | Ryobi | 673K | 8.2% | 2 |
| Mar 2026 | Yamaha WaveRunner | 37K | 0.45% | 3 |
| Mar 2026 | Firman | 22.2K | 0.27% | 4 |
| Mar 2026 | Champion | 2.9K | 0.04% | 5 |
| Apr 2026 | Honda | 7.5M | 91% | 1 |
| Apr 2026 | Ryobi | 673K | 8.2% | 2 |
| Apr 2026 | Yamaha WaveRunner | 41.9K | 0.51% | 3 |
| Apr 2026 | Firman | 22.2K | 0.27% | 4 |
| Apr 2026 | Champion | 2.9K | 0.04% | 5 |
| May 2026 | Honda | 7.5M | 90.9% | 1 |
| May 2026 | Ryobi | 673K | 8.2% | 2 |
| May 2026 | Yamaha WaveRunner | 51.2K | 0.62% | 3 |
| May 2026 | Firman | 22.2K | 0.27% | 4 |
| May 2026 | Champion | 2.9K | 0.04% | 5 |
| Jun 2026 | Honda | 7.5M | 90.7% | 1 |
| Jun 2026 | Ryobi | 673K | 8.2% | 2 |
| Jun 2026 | Yamaha WaveRunner | 71.7K | 0.87% | 3 |
| Jun 2026 | Firman | 22.2K | 0.27% | 4 |
| Jun 2026 | Champion | 2.9K | 0.04% | 5 |
| Jul 2026 | Honda | 7.5M | 91.9% | 1 |
| Jul 2026 | Ryobi | 550K | 6.8% | 2 |
| Jul 2026 | Yamaha WaveRunner | 87.6K | 1.1% | 3 |
| Jul 2026 | Firman | 18.1K | 0.22% | 4 |
| Jul 2026 | Champion | 2.9K | 0.04% | 5 |
| Aug 2026 | Honda | 7.5M | 92% | 1 |
| Aug 2026 | Ryobi | 550K | 6.8% | 2 |
| Aug 2026 | Yamaha WaveRunner | 71.7K | 0.88% | 3 |
| Aug 2026 | Firman | 22.2K | 0.27% | 4 |
| Aug 2026 | Champion | 2.9K | 0.04% | 5 |
| Sep 2026 | Champion | — | — | — |
| Sep 2026 | Firman | — | — | — |
| Sep 2026 | Honda | — | — | — |
| Sep 2026 | Ryobi | — | — | — |
| Sep 2026 | Yamaha WaveRunner | — | — | — |

## What is being compared

- **Champion**: Measured on the search term “champion cap”.
- **Firman**: Measured on the search term “firman”.
- **Honda**: Measured on the search term “honda”.
- **Ryobi**: Measured on the search term “ryobi”.
- **Yamaha WaveRunner**: Measured on the search terms “waverunner” and “yamaha waverunner”, summed into one figure.

- [Champion](/demand/global-en/brands/champion)
- [Firman](/demand/global-en/brands/firman)
- [Honda](/demand/global-en/brands/honda)
- [Ryobi](/demand/global-en/brands/ryobi)
- [Yamaha WaveRunner](/demand/global-en/brands/yamaha-waverunner)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable generator brands worldwide?

In August 2026, Honda was the most searched among portable generator brands worldwide, with an estimated 7.5M branded searches and 92% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Portable generator brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/portable-generator-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/portable-generator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.