---
title: "Portable BBQ brands: Which are searched most?"
description: "Compare the portable BBQ brands people buy. Share of Search among Weber, Napoleon and Gasmate, the portable BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/portable-bbq-brands"
publisher: "Brandwave"
---

# Portable BBQ brands: Which are searched most?

Compare the portable BBQ brands people buy. Share of Search among Weber, Napoleon and Gasmate, the portable BBQ brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Portable BBQ brands
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Weber, 85.2%

## Which brand is most popular in search among portable BBQ brands worldwide?

- In September 2026, Weber was the most searched among portable BBQ brands worldwide, with an estimated 652K branded searches and 85.2% estimated Share of Search within this set.
- Napoleon is in 2nd place, 71 percentage points behind at 14.2% Share of Search.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among portable BBQ brands worldwide decreased from 86.8% to 85.2%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among portable BBQ brands worldwide increased from 12.4% to 14.2%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among portable BBQ brands worldwide peaked at 88.8% in December 2025 and was lowest at 77.7% in June 2026.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among portable BBQ brands worldwide peaked at 22% in June 2026 and was lowest at 10.5% in December 2025.
- Across the 12 months ending September 2026, Gasmate held steady: its estimated Share of Search among portable BBQ brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Weber vs Napoleon: compare search popularity](/demand/global-en/compare/napoleon-vs-weber): 85.2% against 14.2% Share of Search.

## How did search popularity change for portable BBQ brands worldwide in September 2026?

- In September 2026, Weber gained estimated Share of Search among portable BBQ brands worldwide, from 82.7% to 85.2%.
- In September 2026, Napoleon lost estimated Share of Search among portable BBQ brands worldwide, from 16.9% to 14.2%.
- Estimated monthly branded searches for Gasmate worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Weber | 85.2% | 652K | -25.3% | Weber |
| 2 | Napoleon | 14.2% | 109K | -39.2% | Napoleon |
| 3 | Gasmate | 0.57% | 4.4K | 0.0% | Gasmate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Weber | 605K | 86.8% | 1 |
| Oct 2025 | Napoleon | 86.2K | 12.4% | 2 |
| Oct 2025 | Gasmate | 5.4K | 0.78% | 3 |
| Nov 2025 | Weber | 736K | 87.8% | 1 |
| Nov 2025 | Napoleon | 97.2K | 11.6% | 2 |
| Nov 2025 | Gasmate | 5.4K | 0.64% | 3 |
| Dec 2025 | Weber | 669K | 88.8% | 1 |
| Dec 2025 | Napoleon | 79.4K | 10.5% | 2 |
| Dec 2025 | Gasmate | 5.4K | 0.72% | 3 |
| Jan 2026 | Weber | 605K | 87.6% | 1 |
| Jan 2026 | Napoleon | 79.9K | 11.6% | 2 |
| Jan 2026 | Gasmate | 5.4K | 0.78% | 3 |
| Feb 2026 | Weber | 620K | 85.6% | 1 |
| Feb 2026 | Napoleon | 100K | 13.9% | 2 |
| Feb 2026 | Gasmate | 3.6K | 0.5% | 3 |
| Mar 2026 | Weber | 961K | 80.2% | 1 |
| Mar 2026 | Napoleon | 233K | 19.4% | 2 |
| Mar 2026 | Gasmate | 4.4K | 0.37% | 3 |
| Apr 2026 | Weber | 1.3M | 78.4% | 1 |
| Apr 2026 | Napoleon | 367K | 21.3% | 2 |
| Apr 2026 | Gasmate | 4.4K | 0.26% | 3 |
| May 2026 | Weber | 1.5M | 79.2% | 1 |
| May 2026 | Napoleon | 400K | 20.6% | 2 |
| May 2026 | Gasmate | 3.6K | 0.19% | 3 |
| Jun 2026 | Weber | 1.1M | 77.7% | 1 |
| Jun 2026 | Napoleon | 309K | 22% | 2 |
| Jun 2026 | Gasmate | 3.6K | 0.26% | 3 |
| Jul 2026 | Weber | 986K | 79% | 1 |
| Jul 2026 | Napoleon | 258K | 20.6% | 2 |
| Jul 2026 | Gasmate | 4.4K | 0.35% | 3 |
| Aug 2026 | Weber | 873K | 82.7% | 1 |
| Aug 2026 | Napoleon | 179K | 16.9% | 2 |
| Aug 2026 | Gasmate | 4.4K | 0.42% | 3 |
| Sep 2026 | Weber | 652K | 85.2% | 1 |
| Sep 2026 | Napoleon | 109K | 14.2% | 2 |
| Sep 2026 | Gasmate | 4.4K | 0.57% | 3 |

## What is being compared

- **Gasmate**: Measured on the search term “gasmate”.
- **Napoleon**: Measured on the search terms “napoleon barbecue”, “napoleon bbq”, “napoleon gas grill” and “napoleon grill”, summed into one figure.
- **Weber**: Measured on the search terms “weber”, “weber barbecue”, “weber bbq” and “weber grill”, summed into one figure.

- [Gasmate](/demand/global-en/brands/gasmate)
- [Napoleon](/demand/global-en/brands/napoleon)
- [Weber](/demand/global-en/brands/weber)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among portable BBQ brands worldwide?

In September 2026, Weber was the most searched among portable BBQ brands worldwide, with an estimated 652K branded searches and 85.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Portable BBQ brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/portable-bbq-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/portable-bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
