---
title: "Popcorn brands: Which are searched most?"
description: "Compare the popcorn brands people search for. Share of Search among Orville Redenbacher's, Newman's Own, Act II, SkinnyPop, Pop Secret and Propercorn, the popcorn brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/popcorn-brands"
publisher: "Brandwave"
---

# Popcorn brands: Which are searched most?

Compare the popcorn brands people search for. Share of Search among Orville Redenbacher's, Newman's Own, Act II, SkinnyPop, Pop Secret and Propercorn, the popcorn brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Popcorn brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Orville Redenbacher's, 27.9%

## Which brand is most popular in search among popcorn brands worldwide?

- In August 2026, Orville Redenbacher's was the most searched among popcorn brands worldwide, with an estimated 27.1K branded searches and 27.9% estimated Share of Search within this set.
- Newman's Own is in 2nd place, 5.1 percentage points behind at 22.9% Share of Search.
- Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide decreased from 35.8% to 27.9%.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide increased from 19.5% to 22.9%.
- Across the 11 months ending August 2026, Act II’s estimated Share of Search among popcorn brands worldwide increased from 16.5% to 19.3%.
- Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide increased from 13.1% to 15.3%.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide decreased from 14.6% to 13.9%.
- Across the 11 months ending August 2026, Orville Redenbacher's’ estimated Share of Search among popcorn brands worldwide peaked at 36.1% in December 2025 and was lowest at 26% in July 2026.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide peaked at 24.1% in February 2026 and was lowest at 16.1% in December 2025.
- Across the 11 months ending August 2026, Act II’s estimated Share of Search among popcorn brands worldwide peaked at 21.1% in June 2026 and was lowest at 16.5% in October 2025.
- Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide peaked at 21.9% in June 2026 and was lowest at 13.1% in October 2025.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide peaked at 14.7% in December 2025 and was lowest at 11.6% in May 2026.
- Across the 11 months ending August 2026, SkinnyPop rose from 5th to 4th among popcorn brands worldwide.
- Across the 11 months ending August 2026, Pop Secret fell from 4th to 5th among popcorn brands worldwide.
- Across the 11 months ending August 2026, Propercorn held steady: its estimated Share of Search among popcorn brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Orville Redenbacher's vs Newman's Own: compare search popularity](/demand/global-en/compare/newmans-own-vs-orville-redenbachers): 27.9% against 22.9% Share of Search.
- [Orville Redenbacher's vs Act II: compare search popularity](/demand/global-en/compare/act-ii-vs-orville-redenbachers): 27.9% against 19.3% Share of Search.
- [Orville Redenbacher's vs SkinnyPop: compare search popularity](/demand/global-en/compare/orville-redenbachers-vs-skinnypop): 27.9% against 15.3% Share of Search.
- [Orville Redenbacher's vs Pop Secret: compare search popularity](/demand/global-en/compare/orville-redenbachers-vs-pop-secret): 27.9% against 13.9% Share of Search.
- [Newman's Own vs Act II: compare search popularity](/demand/global-en/compare/act-ii-vs-newmans-own): 22.9% against 19.3% Share of Search.
- [Newman's Own vs SkinnyPop: compare search popularity](/demand/global-en/compare/newmans-own-vs-skinnypop): 22.9% against 15.3% Share of Search.
- [Newman's Own vs Pop Secret: compare search popularity](/demand/global-en/compare/newmans-own-vs-pop-secret): 22.9% against 13.9% Share of Search.
- [Act II vs SkinnyPop: compare search popularity](/demand/global-en/compare/act-ii-vs-skinnypop): 19.3% against 15.3% Share of Search.
- [Act II vs Pop Secret: compare search popularity](/demand/global-en/compare/act-ii-vs-pop-secret): 19.3% against 13.9% Share of Search.
- [SkinnyPop vs Pop Secret: compare search popularity](/demand/global-en/compare/pop-secret-vs-skinnypop): 15.3% against 13.9% Share of Search.

## How did search popularity change for popcorn brands worldwide in August 2026?

- In August 2026, Act II overtook SkinnyPop to rank 3rd among popcorn brands worldwide, at 19.3%.
- In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 26% to 27.9%.
- In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 21.3% to 22.9%.
- In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 12.9% to 13.9%.
- In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 21.3% to 15.3%.
- Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Orville Redenbacher's | 27.9% | 27.1K | 0.0% | Orville Redenbacher's |
| 2 | Newman's Own | 22.9% | 22.2K | 0.0% | Newman's Own |
| 3 | Act II | 19.3% | 18.7K | 0.0% | Act II |
| 4 | SkinnyPop | 15.3% | 14.8K | -33.3% | SkinnyPop |
| 5 | Pop Secret | 13.9% | 13.5K | 0.0% | Pop Secret |
| 6 | Propercorn | 0.74% | 720 | 0.0% | Propercorn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Orville Redenbacher's | 33.1K | 35.8% | 1 |
| Oct 2025 | Newman's Own | 18.1K | 19.5% | 2 |
| Oct 2025 | Act II | 15.3K | 16.5% | 3 |
| Oct 2025 | Pop Secret | 13.5K | 14.6% | 4 |
| Oct 2025 | SkinnyPop | 12.1K | 13.1% | 5 |
| Oct 2025 | Propercorn | 480 | 0.52% | 6 |
| Nov 2025 | Orville Redenbacher's | 27.1K | 32.1% | 1 |
| Nov 2025 | Act II | 15.3K | 18.1% | 2 |
| Nov 2025 | Newman's Own | 14.8K | 17.5% | 3 |
| Nov 2025 | SkinnyPop | 14.8K | 17.5% | 4 |
| Nov 2025 | Pop Secret | 12K | 14.2% | 5 |
| Nov 2025 | Propercorn | 480 | 0.57% | 6 |
| Dec 2025 | Orville Redenbacher's | 33.1K | 36.1% | 1 |
| Dec 2025 | Act II | 15.3K | 16.7% | 2 |
| Dec 2025 | Newman's Own | 14.8K | 16.1% | 3 |
| Dec 2025 | SkinnyPop | 14.8K | 16.1% | 4 |
| Dec 2025 | Pop Secret | 13.5K | 14.7% | 5 |
| Dec 2025 | Propercorn | 320 | 0.35% | 6 |
| Jan 2026 | Orville Redenbacher's | 33.1K | 32.3% | 1 |
| Jan 2026 | Act II | 18.7K | 18.2% | 2 |
| Jan 2026 | Newman's Own | 18.1K | 17.7% | 3 |
| Jan 2026 | SkinnyPop | 18.1K | 17.7% | 4 |
| Jan 2026 | Pop Secret | 13.5K | 13.2% | 5 |
| Jan 2026 | Propercorn | 1K | 0.98% | 6 |
| Feb 2026 | Orville Redenbacher's | 27.1K | 29.4% | 1 |
| Feb 2026 | Newman's Own | 22.2K | 24.1% | 2 |
| Feb 2026 | Act II | 15.3K | 16.6% | 3 |
| Feb 2026 | SkinnyPop | 14.8K | 16% | 4 |
| Feb 2026 | Pop Secret | 12K | 13% | 5 |
| Feb 2026 | Propercorn | 880 | 0.95% | 6 |
| Mar 2026 | Orville Redenbacher's | 33.1K | 34.4% | 1 |
| Mar 2026 | Newman's Own | 18.1K | 18.8% | 2 |
| Mar 2026 | Act II | 17.5K | 18.2% | 3 |
| Mar 2026 | SkinnyPop | 14.8K | 15.4% | 4 |
| Mar 2026 | Pop Secret | 12K | 12.4% | 5 |
| Mar 2026 | Propercorn | 880 | 0.91% | 6 |
| Apr 2026 | Orville Redenbacher's | 33.1K | 34.4% | 1 |
| Apr 2026 | Newman's Own | 18.1K | 18.8% | 2 |
| Apr 2026 | Act II | 17.5K | 18.2% | 3 |
| Apr 2026 | SkinnyPop | 14.8K | 15.4% | 4 |
| Apr 2026 | Pop Secret | 12K | 12.4% | 5 |
| Apr 2026 | Propercorn | 880 | 0.91% | 6 |
| May 2026 | Orville Redenbacher's | 33.1K | 32% | 1 |
| May 2026 | Act II | 21.4K | 20.7% | 2 |
| May 2026 | Newman's Own | 18.1K | 17.5% | 3 |
| May 2026 | SkinnyPop | 18.1K | 17.5% | 4 |
| May 2026 | Pop Secret | 12K | 11.6% | 5 |
| May 2026 | Propercorn | 880 | 0.85% | 6 |
| Jun 2026 | Orville Redenbacher's | 27.1K | 26.7% | 1 |
| Jun 2026 | SkinnyPop | 22.2K | 21.9% | 2 |
| Jun 2026 | Act II | 21.4K | 21.1% | 3 |
| Jun 2026 | Newman's Own | 18.1K | 17.8% | 4 |
| Jun 2026 | Pop Secret | 12K | 11.8% | 5 |
| Jun 2026 | Propercorn | 720 | 0.71% | 6 |
| Jul 2026 | Orville Redenbacher's | 27.1K | 26% | 1 |
| Jul 2026 | Newman's Own | 22.2K | 21.3% | 2 |
| Jul 2026 | SkinnyPop | 22.2K | 21.3% | 3 |
| Jul 2026 | Act II | 18.7K | 17.9% | 4 |
| Jul 2026 | Pop Secret | 13.5K | 12.9% | 5 |
| Jul 2026 | Propercorn | 720 | 0.69% | 6 |
| Aug 2026 | Orville Redenbacher's | 27.1K | 27.9% | 1 |
| Aug 2026 | Newman's Own | 22.2K | 22.9% | 2 |
| Aug 2026 | Act II | 18.7K | 19.3% | 3 |
| Aug 2026 | SkinnyPop | 14.8K | 15.3% | 4 |
| Aug 2026 | Pop Secret | 13.5K | 13.9% | 5 |
| Aug 2026 | Propercorn | 720 | 0.74% | 6 |
| Sep 2026 | Act II | — | — | — |
| Sep 2026 | Newman's Own | — | — | — |
| Sep 2026 | Orville Redenbacher's | — | — | — |
| Sep 2026 | Pop Secret | — | — | — |
| Sep 2026 | Propercorn | — | — | — |
| Sep 2026 | SkinnyPop | — | — | — |

## What is being compared

- **Act II**: Measured on the search terms “act ii” and “act ii popcorn”, summed into one figure.
- **Newman's Own**: Measured on the search term “newmans own”.
- **Orville Redenbacher's**: Measured on the search terms “orville redenbacher s” and “orville redenbachers”, summed into one figure.
- **Pop Secret**: Measured on the search terms “pop secret” and “pop secret popcorn”, summed into one figure.
- **Propercorn**: Measured on the search term “propercorn popcorn”.
- **SkinnyPop**: Measured on the search term “skinnypop popcorn”.

- [Act II](/demand/global-en/brands/act-ii)
- [Newman's Own](/demand/global-en/brands/newmans-own)
- [Orville Redenbacher's](/demand/global-en/brands/orville-redenbachers)
- [Pop Secret](/demand/global-en/brands/pop-secret)
- [Propercorn](/demand/global-en/brands/propercorn)
- [SkinnyPop](/demand/global-en/brands/skinnypop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among popcorn brands worldwide?

In August 2026, Orville Redenbacher's was the most searched among popcorn brands worldwide, with an estimated 27.1K branded searches and 27.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Popcorn brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/popcorn-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/popcorn-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.