--- title: "Pool pump brands: Which brands are most popular in search?" description: "Compare the swimming pool equipment brands people buy. Share of Search among Waterco, Pentair, Davey, Hayward and Zodiac, the pool pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/pool-pump-brands" publisher: "Brandwave" --- # Pool pump brands: Which brands are most popular in search? Compare the swimming pool equipment brands people buy. Share of Search among Waterco, Pentair, Davey, Hayward and Zodiac, the pool pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pool pump brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Waterco, 56.6% ## Which brand is most popular in search among pool pump brands worldwide? - In August 2026, Waterco was the most searched among pool pump brands worldwide, with an estimated 90.5K branded searches and 56.6% estimated Share of Search within this set. - Pentair is in 2nd place, 18.8 percentage points behind at 37.9% Share of Search. - Across the 11 months ending August 2026, Waterco’s estimated Share of Search among pool pump brands worldwide increased from 56% to 56.6%. - Across the 11 months ending August 2026, Davey’s estimated Share of Search among pool pump brands worldwide decreased from 3.3% to 2.3%. - Across the 11 months ending August 2026, Waterco’s estimated Share of Search among pool pump brands worldwide peaked at 61.2% in February 2026 and was lowest at 50.3% in June 2026. - Across the 11 months ending August 2026, Pentair’s estimated Share of Search among pool pump brands worldwide peaked at 42% in April 2026 and was lowest at 33.3% in December 2025. - Across the 11 months ending August 2026, Davey’s estimated Share of Search among pool pump brands worldwide peaked at 4.1% in January 2026 and was lowest at 2.2% in March 2026. - Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool pump brands worldwide peaked at 4.5% in May 2026 and was lowest at 1.6% in December 2025. - Across the 11 months ending August 2026, Pentair, Hayward and Zodiac held steady: their estimated Share of Search among pool pump brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Waterco vs Pentair: compare search popularity](/demand/global-en/compare/pentair-vs-waterco): 56.6% against 37.9% Share of Search. - [Waterco vs Davey: compare search popularity](/demand/global-en/compare/davey-vs-waterco): 56.6% against 2.3% Share of Search. - [Waterco vs Hayward: compare search popularity](/demand/global-en/compare/hayward-pool-vs-waterco): 56.6% against 2.3% Share of Search. - [Pentair vs Davey: compare search popularity](/demand/global-en/compare/davey-vs-pentair): 37.9% against 2.3% Share of Search. - [Pentair vs Hayward: compare search popularity](/demand/global-en/compare/hayward-pool-vs-pentair): 37.9% against 2.3% Share of Search. - [Davey vs Hayward: compare search popularity](/demand/global-en/compare/davey-vs-hayward-pool): 2.3% Share of Search each. ## How did search popularity change for pool pump brands worldwide in August 2026? - In August 2026, Waterco gained estimated Share of Search among pool pump brands worldwide, from 50.9% to 56.6%. - In August 2026, Pentair lost estimated Share of Search among pool pump brands worldwide, from 41.6% to 37.9%. - In August 2026, Hayward lost estimated Share of Search among pool pump brands worldwide, from 3.7% to 2.3%. - In August 2026, Davey rose from 4th to 3rd among pool pump brands worldwide. - Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Waterco | 56.6% | 90.5K | +22.3% | Waterco | | 2 | Pentair | 37.9% | 60.5K | 0.0% | Pentair | | 3 | Davey | 2.3% | 3.6K | 0.0% | Davey | | 4 | Hayward | 2.3% | 3.6K | -33.3% | Hayward | | 5 | Zodiac | 1% | 1.6K | -15.8% | Zodiac | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waterco | 74K | 56% | 1 | | Oct 2025 | Pentair | 49.5K | 37.5% | 2 | | Oct 2025 | Davey | 4.4K | 3.3% | 3 | | Oct 2025 | Hayward | 2.9K | 2.2% | 4 | | Oct 2025 | Zodiac | 1.3K | 0.98% | 5 | | Nov 2025 | Waterco | 90.5K | 61.1% | 1 | | Nov 2025 | Pentair | 49.5K | 33.4% | 2 | | Nov 2025 | Davey | 4.4K | 3% | 3 | | Nov 2025 | Hayward | 2.4K | 1.6% | 4 | | Nov 2025 | Zodiac | 1.3K | 0.88% | 5 | | Dec 2025 | Waterco | 74K | 60.8% | 1 | | Dec 2025 | Pentair | 40.5K | 33.3% | 2 | | Dec 2025 | Davey | 4.4K | 3.6% | 3 | | Dec 2025 | Hayward | 1.9K | 1.6% | 4 | | Dec 2025 | Zodiac | 1K | 0.82% | 5 | | Jan 2026 | Waterco | 74K | 55.7% | 1 | | Jan 2026 | Pentair | 49.5K | 37.3% | 2 | | Jan 2026 | Davey | 5.4K | 4.1% | 3 | | Jan 2026 | Hayward | 2.9K | 2.2% | 4 | | Jan 2026 | Zodiac | 1K | 0.75% | 5 | | Feb 2026 | Waterco | 90.5K | 61.2% | 1 | | Feb 2026 | Pentair | 49.5K | 33.5% | 2 | | Feb 2026 | Davey | 4.4K | 3% | 3 | | Feb 2026 | Hayward | 2.4K | 1.6% | 4 | | Feb 2026 | Zodiac | 1K | 0.68% | 5 | | Mar 2026 | Waterco | 90.5K | 56.5% | 1 | | Mar 2026 | Pentair | 60.5K | 37.7% | 2 | | Mar 2026 | Hayward | 4.4K | 2.7% | 3 | | Mar 2026 | Davey | 3.6K | 2.2% | 4 | | Mar 2026 | Zodiac | 1.3K | 0.81% | 5 | | Apr 2026 | Waterco | 74K | 51.4% | 1 | | Apr 2026 | Pentair | 60.5K | 42% | 2 | | Apr 2026 | Hayward | 4.4K | 3.1% | 3 | | Apr 2026 | Davey | 3.6K | 2.5% | 4 | | Apr 2026 | Zodiac | 1.6K | 1.1% | 5 | | May 2026 | Waterco | 74K | 50.5% | 1 | | May 2026 | Pentair | 60.5K | 41.3% | 2 | | May 2026 | Hayward | 6.6K | 4.5% | 3 | | May 2026 | Davey | 3.6K | 2.5% | 4 | | May 2026 | Zodiac | 1.9K | 1.3% | 5 | | Jun 2026 | Waterco | 74K | 50.3% | 1 | | Jun 2026 | Pentair | 60.5K | 41.1% | 2 | | Jun 2026 | Hayward | 6.6K | 4.5% | 3 | | Jun 2026 | Davey | 3.6K | 2.4% | 4 | | Jun 2026 | Zodiac | 2.4K | 1.6% | 5 | | Jul 2026 | Waterco | 74K | 50.9% | 1 | | Jul 2026 | Pentair | 60.5K | 41.6% | 2 | | Jul 2026 | Hayward | 5.4K | 3.7% | 3 | | Jul 2026 | Davey | 3.6K | 2.5% | 4 | | Jul 2026 | Zodiac | 1.9K | 1.3% | 5 | | Aug 2026 | Waterco | 90.5K | 56.6% | 1 | | Aug 2026 | Pentair | 60.5K | 37.9% | 2 | | Aug 2026 | Davey | 3.6K | 2.3% | 3 | | Aug 2026 | Hayward | 3.6K | 2.3% | 4 | | Aug 2026 | Zodiac | 1.6K | 1% | 5 | | Sep 2026 | Davey | — | — | — | | Sep 2026 | Hayward | — | — | — | | Sep 2026 | Pentair | — | — | — | | Sep 2026 | Waterco | — | — | — | | Sep 2026 | Zodiac | — | — | — | ## What is being compared - **Davey**: Measured on the search term “davey pumps”. - **Hayward**: Measured on the search term “hayward pool”. - **Pentair**: Measured on the search term “pentair”. - **Waterco**: Measured on the search term “waterco”. - **Zodiac**: Measured on the search term “zodiac pool”. - [Davey](/demand/global-en/brands/davey) - [Hayward](/demand/global-en/brands/hayward-pool) - [Pentair](/demand/global-en/brands/pentair) - [Waterco](/demand/global-en/brands/waterco) - [Zodiac](/demand/global-en/brands/zodiac-pool) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pool pump brands worldwide? In August 2026, Waterco was the most searched among pool pump brands worldwide, with an estimated 90.5K branded searches and 56.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Pool pump brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/pool-pump-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pool-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.