---
title: "Pool chemicals: Which are searched most?"
description: "Compare the pool chemicals people search for. Share of Search among Clorox, Swimfree, Zodiac, Hy-Clor, HTH and BioGuard, the pool chemicals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pool-chemicals"
publisher: "Brandwave"
---

# Pool chemicals: Which are searched most?

Compare the pool chemicals people search for. Share of Search among Clorox, Swimfree, Zodiac, Hy-Clor, HTH and BioGuard, the pool chemicals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pool chemicals
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Clorox, 94.9%

## Which brand is most popular in search among pool chemicals worldwide?

- In August 2026, Clorox was the most searched among pool chemicals worldwide, with an estimated 165K branded searches and 94.9% estimated Share of Search within this set.
- Swimfree is in 2nd place, 91.8 percentage points behind at 3.1% Share of Search.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide decreased from 96.2% to 94.9%.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide increased from 1.7% to 3.1%.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among pool chemicals worldwide peaked at 96.2% in October 2025 and was lowest at 93.3% in July 2026.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide peaked at 4.6% in July 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Hy-Clor’s estimated Share of Search among pool chemicals worldwide peaked at 2% in December 2025 and was lowest at 0.57% in July 2026.
- Across the 11 months ending August 2026, Zodiac rose from 4th to 3rd among pool chemicals worldwide.
- Across the 11 months ending August 2026, Hy-Clor fell from 3rd to 4th among pool chemicals worldwide.
- Across the 11 months ending August 2026, HTH and BioGuard held steady: their estimated Share of Search among pool chemicals worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Clorox vs Swimfree: compare search popularity](/demand/global-en/compare/clorox-vs-swimfree): 94.9% against 3.1% Share of Search.

## How did search popularity change for pool chemicals worldwide in August 2026?

- In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
- In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.
- Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
- Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
- Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clorox | 94.9% | 165K | 0.0% | Clorox |
| 2 | Swimfree | 3.1% | 5.4K | -33.3% | Swimfree |
| 3 | Zodiac | 0.92% | 1.6K | -15.8% | Zodiac |
| 4 | Hy-Clor | 0.75% | 1.3K | +30.0% | Hy-Clor |
| 5 | HTH | 0.22% | 390 | -45.8% | HTH |
| 6 | BioGuard | 0.05% | 90 | -35.7% | BioGuard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Clorox | 165K | 96.2% | 1 |
| Oct 2025 | Swimfree | 2.9K | 1.7% | 2 |
| Oct 2025 | Hy-Clor | 1.9K | 1.1% | 3 |
| Oct 2025 | Zodiac | 1.3K | 0.76% | 4 |
| Oct 2025 | HTH | 260 | 0.15% | 5 |
| Oct 2025 | BioGuard | 170 | 0.1% | 6 |
| Nov 2025 | Clorox | 165K | 96.2% | 1 |
| Nov 2025 | Swimfree | 2.9K | 1.7% | 2 |
| Nov 2025 | Hy-Clor | 1.9K | 1.1% | 3 |
| Nov 2025 | Zodiac | 1.3K | 0.76% | 4 |
| Nov 2025 | HTH | 260 | 0.15% | 5 |
| Nov 2025 | BioGuard | 170 | 0.1% | 6 |
| Dec 2025 | Clorox | 135K | 94.9% | 1 |
| Dec 2025 | Hy-Clor | 2.9K | 2% | 2 |
| Dec 2025 | Swimfree | 2.9K | 2% | 3 |
| Dec 2025 | Zodiac | 1K | 0.7% | 4 |
| Dec 2025 | BioGuard | 260 | 0.18% | 5 |
| Dec 2025 | HTH | 210 | 0.15% | 6 |
| Jan 2026 | Clorox | 165K | 95.6% | 1 |
| Jan 2026 | Swimfree | 3.6K | 2.1% | 2 |
| Jan 2026 | Hy-Clor | 2.4K | 1.4% | 3 |
| Jan 2026 | Zodiac | 1K | 0.58% | 4 |
| Jan 2026 | BioGuard | 260 | 0.15% | 5 |
| Jan 2026 | HTH | 260 | 0.15% | 6 |
| Feb 2026 | Clorox | 135K | 95.1% | 1 |
| Feb 2026 | Swimfree | 3.6K | 2.5% | 2 |
| Feb 2026 | Hy-Clor | 1.9K | 1.3% | 3 |
| Feb 2026 | Zodiac | 1K | 0.7% | 4 |
| Feb 2026 | HTH | 260 | 0.18% | 5 |
| Feb 2026 | BioGuard | 170 | 0.12% | 6 |
| Mar 2026 | Clorox | 165K | 95.5% | 1 |
| Mar 2026 | Swimfree | 4.4K | 2.5% | 2 |
| Mar 2026 | Hy-Clor | 1.6K | 0.93% | 3 |
| Mar 2026 | Zodiac | 1.3K | 0.75% | 4 |
| Mar 2026 | HTH | 320 | 0.19% | 5 |
| Mar 2026 | BioGuard | 140 | 0.08% | 6 |
| Apr 2026 | Clorox | 165K | 95.5% | 1 |
| Apr 2026 | Swimfree | 4.4K | 2.5% | 2 |
| Apr 2026 | Zodiac | 1.6K | 0.93% | 3 |
| Apr 2026 | Hy-Clor | 1.3K | 0.75% | 4 |
| Apr 2026 | HTH | 390 | 0.23% | 5 |
| Apr 2026 | BioGuard | 170 | 0.1% | 6 |
| May 2026 | Clorox | 165K | 94.8% | 1 |
| May 2026 | Swimfree | 5.4K | 3.1% | 2 |
| May 2026 | Zodiac | 1.9K | 1.1% | 3 |
| May 2026 | Hy-Clor | 1K | 0.57% | 4 |
| May 2026 | HTH | 590 | 0.34% | 5 |
| May 2026 | BioGuard | 210 | 0.12% | 6 |
| Jun 2026 | Clorox | 165K | 93.7% | 1 |
| Jun 2026 | Swimfree | 6.6K | 3.7% | 2 |
| Jun 2026 | Zodiac | 2.4K | 1.4% | 3 |
| Jun 2026 | Hy-Clor | 1K | 0.57% | 4 |
| Jun 2026 | HTH | 880 | 0.5% | 5 |
| Jun 2026 | BioGuard | 210 | 0.12% | 6 |
| Jul 2026 | Clorox | 165K | 93.3% | 1 |
| Jul 2026 | Swimfree | 8.1K | 4.6% | 2 |
| Jul 2026 | Zodiac | 1.9K | 1.1% | 3 |
| Jul 2026 | Hy-Clor | 1K | 0.57% | 4 |
| Jul 2026 | HTH | 720 | 0.41% | 5 |
| Jul 2026 | BioGuard | 140 | 0.08% | 6 |
| Aug 2026 | Clorox | 165K | 94.9% | 1 |
| Aug 2026 | Swimfree | 5.4K | 3.1% | 2 |
| Aug 2026 | Zodiac | 1.6K | 0.92% | 3 |
| Aug 2026 | Hy-Clor | 1.3K | 0.75% | 4 |
| Aug 2026 | HTH | 390 | 0.22% | 5 |
| Aug 2026 | BioGuard | 90 | 0.05% | 6 |
| Sep 2026 | BioGuard | — | — | — |
| Sep 2026 | Clorox | — | — | — |
| Sep 2026 | HTH | — | — | — |
| Sep 2026 | Hy-Clor | — | — | — |
| Sep 2026 | Swimfree | — | — | — |
| Sep 2026 | Zodiac | — | — | — |

## What is being compared

- **BioGuard**: Measured on the search term “bioguard pool”.
- **Clorox**: Measured on the search term “clorox”.
- **HTH**: Measured on the search term “hth pool”.
- **Hy-Clor**: Measured on the search term “hy-clor”.
- **Swimfree**: Measured on the search term “swim free”.
- **Zodiac**: Measured on the search term “zodiac pool”.

- [BioGuard](/demand/global-en/brands/bioguard)
- [Clorox](/demand/global-en/brands/clorox)
- [HTH](/demand/global-en/brands/hth-pool)
- [Hy-Clor](/demand/global-en/brands/hy-clor)
- [Swimfree](/demand/global-en/brands/swimfree)
- [Zodiac](/demand/global-en/brands/zodiac-pool)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pool chemicals worldwide?

In August 2026, Clorox was the most searched among pool chemicals worldwide, with an estimated 165K branded searches and 94.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pool chemicals: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pool-chemicals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pool-chemicals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.