---
title: "Pool chemical brands: Which are searched most?"
description: "Compare the swimming pool chemical brands people buy. Share of Search among HASA, Swimfree, Hy-Clor, Zodiac, HTH, Poolife, BioGuard and Clorox Pool&Spa, the pool chemical brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/pool-chemical-brands"
publisher: "Brandwave"
---

# Pool chemical brands: Which are searched most?

Compare the swimming pool chemical brands people buy. Share of Search among HASA, Swimfree, Hy-Clor, Zodiac, HTH, Poolife, BioGuard and Clorox Pool&Spa, the pool chemical brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pool chemical brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: HASA, 86.5%

## Which brand is most popular in search among pool chemical brands worldwide?

- In September 2026, HASA was the most searched among pool chemical brands worldwide, with an estimated 40.5K branded searches, 86.5% of all searches for the eight we track.
- Swimfree is in 2nd place, 80.3 percentage points behind at 6.2%.
- Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide decreased from 87.9% to 86.5%.
- Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide increased from 5.1% to 6.2%.
- Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide peaked at 88.2% in March 2026 and was lowest at 77.4% in June 2026.
- Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide peaked at 13.1% in July 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands worldwide peaked at 5.1% in December 2025 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands worldwide peaked at 4.6% in June 2026 and was lowest at 1.7% in January 2026.
- Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands worldwide peaked at 1.7% in June 2026 and was lowest at 0.37% in December 2025.
- Across the 12 months ending September 2026, Hy-Clor, Zodiac, HTH, Poolife, BioGuard and Clorox Pool&Spa held steady: their share of searches among pool chemical brands worldwide each moved less than 0.5 percentage points.

## Top pool chemical brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, HTH and Clorox Pool&Spa were mentioned most often, in three of the five answers. HTH was recommended most often, coming first in one out of three answers that gave a list. Poolife was second, and Clorox Pool&Spa was third. Swimfree, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HTH | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Poolife | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Clorox Pool&Spa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| HASA | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Swimfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hy-Clor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zodiac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BioGuard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pool chemical brands

- Asked ChatGPT "Which pool chemical brand should I buy?": 1. Clorox Pool&Spa, 2. HTH, 3. HASA
- Asked ChatGPT "What are the best pool chemical brands?": 1. Poolife, 2. HASA, 3. HTH, 4. Clorox Pool&Spa
- Asked ChatGPT "What's the best pool chemical brand for a backyard pool?": 1. HTH, 2. Poolife, 3. Clorox Pool&Spa
- Searched Google, AI Overview "swimming pool chemicals": named none of the brands we track
- Searched Google, AI Overview "pool shock treatment": named none of the brands we track

Not named in any answer: Swimfree, Hy-Clor, Zodiac and BioGuard.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [HASA vs Swimfree: compare search popularity](/demand/global-en/compare/hasa-vs-swimfree): 86.5% against 6.2% Share of Search.
- [HASA vs Hy-Clor: compare search popularity](/demand/global-en/compare/hasa-vs-hy-clor): 86.5% against 3.4% Share of Search.
- [HASA vs Zodiac: compare search popularity](/demand/global-en/compare/hasa-vs-zodiac-pool): 86.5% against 2.1% Share of Search.
- [Swimfree vs Hy-Clor: compare search popularity](/demand/global-en/compare/hy-clor-vs-swimfree): 6.2% against 3.4% Share of Search.
- [Swimfree vs Zodiac: compare search popularity](/demand/global-en/compare/swimfree-vs-zodiac-pool): 6.2% against 2.1% Share of Search.
- [Hy-Clor vs Zodiac: compare search popularity](/demand/global-en/compare/hy-clor-vs-zodiac-pool): 3.4% against 2.1% Share of Search.

## How did search popularity change for pool chemical brands worldwide in September 2026?

- In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.
- In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.
- In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.
- In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.
- Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.
- In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.
- In September 2026, Clorox Pool&Spa fell from 7th to 8th among pool chemical brands worldwide.
- Estimated monthly branded searches for HTH worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HASA | 86.5% | 40.5K | -18.2% | HASA |
| 2 | Swimfree | 6.2% | 2.9K | -46.3% | Swimfree |
| 3 | Hy-Clor | 3.4% | 1.6K | +23.1% | Hy-Clor |
| 4 | Zodiac | 2.1% | 1K | -37.5% | Zodiac |
| 5 | HTH | 0.68% | 320 | -17.9% | HTH |
| 6 | Poolife | 0.56% | 260 | -33.3% | Poolife |
| 7 | BioGuard | 0.36% | 170 | +88.9% | BioGuard |
| 8 | Clorox Pool&Spa | 0.15% | 70 | -36.4% | Clorox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HASA | 49.5K | 87.9% | 1 |
| Oct 2025 | Swimfree | 2.9K | 5.1% | 2 |
| Oct 2025 | Hy-Clor | 1.9K | 3.4% | 3 |
| Oct 2025 | Zodiac | 1.3K | 2.3% | 4 |
| Oct 2025 | HTH | 260 | 0.46% | 5 |
| Oct 2025 | Poolife | 260 | 0.46% | 6 |
| Oct 2025 | BioGuard | 170 | 0.3% | 7 |
| Oct 2025 | Clorox Pool&Spa | 50 | 0.09% | 8 |
| Nov 2025 | HASA | 40.5K | 85.7% | 1 |
| Nov 2025 | Swimfree | 2.9K | 6.1% | 2 |
| Nov 2025 | Hy-Clor | 1.9K | 4% | 3 |
| Nov 2025 | Zodiac | 1.3K | 2.8% | 4 |
| Nov 2025 | HTH | 260 | 0.55% | 5 |
| Nov 2025 | Poolife | 210 | 0.44% | 6 |
| Nov 2025 | BioGuard | 170 | 0.36% | 7 |
| Nov 2025 | Clorox Pool&Spa | 30 | 0.06% | 8 |
| Dec 2025 | HASA | 49.5K | 86.8% | 1 |
| Dec 2025 | Hy-Clor | 2.9K | 5.1% | 2 |
| Dec 2025 | Swimfree | 2.9K | 5.1% | 3 |
| Dec 2025 | Zodiac | 1K | 1.8% | 4 |
| Dec 2025 | BioGuard | 260 | 0.46% | 5 |
| Dec 2025 | HTH | 210 | 0.37% | 6 |
| Dec 2025 | Poolife | 210 | 0.37% | 7 |
| Dec 2025 | Clorox Pool&Spa | 50 | 0.09% | 8 |
| Jan 2026 | HASA | 49.5K | 86.4% | 1 |
| Jan 2026 | Swimfree | 3.6K | 6.3% | 2 |
| Jan 2026 | Hy-Clor | 2.4K | 4.2% | 3 |
| Jan 2026 | Zodiac | 1K | 1.7% | 4 |
| Jan 2026 | BioGuard | 260 | 0.45% | 5 |
| Jan 2026 | HTH | 260 | 0.45% | 6 |
| Jan 2026 | Poolife | 210 | 0.37% | 7 |
| Jan 2026 | Clorox Pool&Spa | 50 | 0.09% | 8 |
| Feb 2026 | HASA | 40.5K | 85% | 1 |
| Feb 2026 | Swimfree | 3.6K | 7.6% | 2 |
| Feb 2026 | Hy-Clor | 1.9K | 4% | 3 |
| Feb 2026 | Zodiac | 1K | 2.1% | 4 |
| Feb 2026 | HTH | 260 | 0.55% | 5 |
| Feb 2026 | BioGuard | 170 | 0.36% | 6 |
| Feb 2026 | Poolife | 170 | 0.36% | 7 |
| Feb 2026 | Clorox Pool&Spa | 40 | 0.08% | 8 |
| Mar 2026 | HASA | 60.5K | 88.2% | 1 |
| Mar 2026 | Swimfree | 4.4K | 6.4% | 2 |
| Mar 2026 | Hy-Clor | 1.6K | 2.3% | 3 |
| Mar 2026 | Zodiac | 1.3K | 1.9% | 4 |
| Mar 2026 | HTH | 320 | 0.47% | 5 |
| Mar 2026 | Poolife | 320 | 0.47% | 6 |
| Mar 2026 | BioGuard | 140 | 0.2% | 7 |
| Mar 2026 | Clorox Pool&Spa | 50 | 0.07% | 8 |
| Apr 2026 | HASA | 49.5K | 85.6% | 1 |
| Apr 2026 | Swimfree | 4.4K | 7.6% | 2 |
| Apr 2026 | Zodiac | 1.6K | 2.8% | 3 |
| Apr 2026 | Hy-Clor | 1.3K | 2.2% | 4 |
| Apr 2026 | HTH | 390 | 0.67% | 5 |
| Apr 2026 | Poolife | 390 | 0.67% | 6 |
| Apr 2026 | BioGuard | 170 | 0.29% | 7 |
| Apr 2026 | Clorox Pool&Spa | 50 | 0.09% | 8 |
| May 2026 | HASA | 49.5K | 83.7% | 1 |
| May 2026 | Swimfree | 5.4K | 9.1% | 2 |
| May 2026 | Zodiac | 1.9K | 3.2% | 3 |
| May 2026 | Hy-Clor | 1K | 1.7% | 4 |
| May 2026 | HTH | 590 | 1% | 5 |
| May 2026 | Poolife | 480 | 0.81% | 6 |
| May 2026 | BioGuard | 210 | 0.35% | 7 |
| May 2026 | Clorox Pool&Spa | 90 | 0.15% | 8 |
| Jun 2026 | HASA | 40.5K | 77.4% | 1 |
| Jun 2026 | Swimfree | 6.6K | 12.6% | 2 |
| Jun 2026 | Zodiac | 2.4K | 4.6% | 3 |
| Jun 2026 | Hy-Clor | 1K | 1.9% | 4 |
| Jun 2026 | HTH | 880 | 1.7% | 5 |
| Jun 2026 | Poolife | 590 | 1.1% | 6 |
| Jun 2026 | BioGuard | 210 | 0.4% | 7 |
| Jun 2026 | Clorox Pool&Spa | 140 | 0.27% | 8 |
| Jul 2026 | HASA | 49.5K | 79.8% | 1 |
| Jul 2026 | Swimfree | 8.1K | 13.1% | 2 |
| Jul 2026 | Zodiac | 1.9K | 3.1% | 3 |
| Jul 2026 | Hy-Clor | 1K | 1.6% | 4 |
| Jul 2026 | HTH | 720 | 1.2% | 5 |
| Jul 2026 | Poolife | 480 | 0.77% | 6 |
| Jul 2026 | Clorox Pool&Spa | 170 | 0.27% | 7 |
| Jul 2026 | BioGuard | 140 | 0.23% | 8 |
| Aug 2026 | HASA | 49.5K | 84.2% | 1 |
| Aug 2026 | Swimfree | 5.4K | 9.2% | 2 |
| Aug 2026 | Zodiac | 1.6K | 2.7% | 3 |
| Aug 2026 | Hy-Clor | 1.3K | 2.2% | 4 |
| Aug 2026 | HTH | 390 | 0.66% | 5 |
| Aug 2026 | Poolife | 390 | 0.66% | 6 |
| Aug 2026 | Clorox Pool&Spa | 110 | 0.19% | 7 |
| Aug 2026 | BioGuard | 90 | 0.15% | 8 |
| Sep 2026 | HASA | 40.5K | 86.5% | 1 |
| Sep 2026 | Swimfree | 2.9K | 6.2% | 2 |
| Sep 2026 | Hy-Clor | 1.6K | 3.4% | 3 |
| Sep 2026 | Zodiac | 1K | 2.1% | 4 |
| Sep 2026 | HTH | 320 | 0.68% | 5 |
| Sep 2026 | Poolife | 260 | 0.56% | 6 |
| Sep 2026 | BioGuard | 170 | 0.36% | 7 |
| Sep 2026 | Clorox Pool&Spa | 70 | 0.15% | 8 |

## What is being compared

- **BioGuard**: Measured on the search term “bioguard pool”.
- **Clorox Pool&Spa**: Measured on the search term “clorox pool&spa”.
- **HASA**: Measured on the search term “hasa”.
- **HTH**: Measured on the search term “hth pool”.
- **Hy-Clor**: Measured on the search term “hy-clor”.
- **Poolife**: Measured on the search term “poolife”.
- **Swimfree**: Measured on the search term “swim free”.
- **Zodiac**: Measured on the search term “zodiac pool”.

- [BioGuard](/demand/global-en/brands/bioguard)
- [Clorox Pool&Spa](/demand/global-en/brands/clorox-poolandspa)
- [HASA](/demand/global-en/brands/hasa)
- [HTH](/demand/global-en/brands/hth-pool)
- [Hy-Clor](/demand/global-en/brands/hy-clor)
- [Poolife](/demand/global-en/brands/poolife)
- [Swimfree](/demand/global-en/brands/swimfree)
- [Zodiac](/demand/global-en/brands/zodiac-pool)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pool chemical brands worldwide?

In September 2026, HASA was the most searched among pool chemical brands worldwide, with an estimated 40.5K branded searches, 86.5% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Pool chemical brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/pool-chemical-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/pool-chemical-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.