--- title: "Polo shirt brands: Which are searched most?" description: "Compare the polo shirt brands people buy. Share of Search among Ralph Lauren, Fred Perry, Lacoste, Peter Millar, Hugo Boss, Tommy Hilfiger, Sunspel, Brooks Brothers, Uniqlo, Psycho Bunny, Original Penguin and J.Crew, the polo shirt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/polo-shirt-brands" publisher: "Brandwave" --- # Polo shirt brands: Which are searched most? Compare the polo shirt brands people buy. Share of Search among Ralph Lauren, Fred Perry, Lacoste, Peter Millar, Hugo Boss, Tommy Hilfiger, Sunspel, Brooks Brothers, Uniqlo, Psycho Bunny, Original Penguin and J.Crew, the polo shirt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Polo shirt brands - **Market**: Global - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ralph Lauren, 28% ## Which brand is most popular in search among polo shirt brands worldwide? - In September 2026, Ralph Lauren was the most searched among polo shirt brands worldwide, with an estimated 110K branded searches, 28% of all searches for the 12 we track. - Fred Perry is in 2nd place, 10.8 percentage points behind at 17.2%. - Across the 12 months ending September 2026, Ralph Lauren’s share of searches among polo shirt brands worldwide decreased from 35.2% to 28%. - Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide decreased from 22.9% to 17.2%. - Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide increased from 2.6% to 15.4%. - Across the 12 months ending September 2026, Hugo Boss’ share of searches among polo shirt brands worldwide decreased from 7.3% to 6.3%. - Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide increased from 1.2% to 3.8%. - Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide decreased from 3.2% to 2.1%. - Across the 12 months ending September 2026, Ralph Lauren’s share of searches among polo shirt brands worldwide peaked at 42% in February 2026 and was lowest at 28% in September 2026. - Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide peaked at 23.9% in January 2026 and was lowest at 15.6% in June 2026. - Across the 12 months ending September 2026, Lacoste’s share of searches among polo shirt brands worldwide peaked at 17.5% in January 2026 and was lowest at 14.6% in December 2025. - Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide peaked at 15.4% in September 2026 and was lowest at 2.1% in February 2026. - Across the 12 months ending September 2026, Hugo Boss’ share of searches among polo shirt brands worldwide peaked at 8.3% in December 2025 and was lowest at 5% in May 2026. - Across the 12 months ending September 2026, Tommy Hilfiger’s share of searches among polo shirt brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.7% in April 2026. - Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide peaked at 5.6% in August 2026 and was lowest at 0.87% in December 2025. - Across the 12 months ending September 2026, Brooks Brothers’ share of searches among polo shirt brands worldwide peaked at 2.5% in September 2026 and was lowest at 1.3% in December 2025. - Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide peaked at 3.4% in November 2025 and was lowest at 1.7% in June 2026. - Across the 12 months ending September 2026, Original Penguin’s share of searches among polo shirt brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.3% in April 2026. - Across the 12 months ending September 2026, Peter Millar rose from 7th to 4th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Hugo Boss fell from 4th to 5th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Tommy Hilfiger fell from 5th to 6th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Sunspel rose from 11th to 7th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Uniqlo fell from 8th to 9th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Psycho Bunny fell from 6th to 10th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Original Penguin fell from 10th to 11th among polo shirt brands worldwide. - Across the 12 months ending September 2026, Lacoste and J.Crew held steady: their share of searches among polo shirt brands worldwide each moved less than 0.5 percentage points. ## Top polo shirt brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned most often, in four of the five answers. Ralph Lauren was recommended most often, coming first in one out of four answers that gave a list. Lacoste was second, and Peter Millar was third. Hugo Boss, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ralph Lauren | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lacoste | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Peter Millar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | J.Crew | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunspel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brooks Brothers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Fred Perry | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hugo Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommy Hilfiger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Psycho Bunny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Original Penguin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about polo shirt brands - Asked ChatGPT "Which polo shirt brand should I buy?": 1. Lacoste, 2. Ralph Lauren, 3. Uniqlo, 4. J.Crew - Asked ChatGPT "What are the best polo shirt brands?": 1. Lacoste, 2. Ralph Lauren, 3. J.Crew, 4. Sunspel, 5. Brooks Brothers, 6. Fred Perry, 7. Uniqlo - Asked ChatGPT "What's the best polo shirt brand for men?": 1. Ralph Lauren, 2. Lacoste, 3. Peter Millar, 4. J.Crew, 5. Uniqlo - Searched Google, AI Overview "polo shirts": named none of the brands we track - Searched Google, AI Overview "mens polo shirts": 1. Peter Millar, 2. Ralph Lauren Not named in any answer: Hugo Boss, Tommy Hilfiger, Psycho Bunny and Original Penguin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## Compare search popularity between leading brands - [Ralph Lauren vs Fred Perry: compare search popularity](/demand/global-en/compare/fred-perry-vs-ralph-lauren): 28% against 17.2% Share of Search. - [Ralph Lauren vs Lacoste: compare search popularity](/demand/global-en/compare/lacoste-vs-ralph-lauren): 28% against 15.4% Share of Search. - [Ralph Lauren vs Peter Millar: compare search popularity](/demand/global-en/compare/peter-millar-vs-ralph-lauren): 28% against 15.4% Share of Search. - [Ralph Lauren vs Hugo Boss: compare search popularity](/demand/global-en/compare/hugo-boss-vs-ralph-lauren): 28% against 6.3% Share of Search. - [Fred Perry vs Lacoste: compare search popularity](/demand/global-en/compare/fred-perry-vs-lacoste): 17.2% against 15.4% Share of Search. - [Fred Perry vs Peter Millar: compare search popularity](/demand/global-en/compare/fred-perry-vs-peter-millar): 17.2% against 15.4% Share of Search. - [Fred Perry vs Hugo Boss: compare search popularity](/demand/global-en/compare/fred-perry-vs-hugo-boss): 17.2% against 6.3% Share of Search. - [Lacoste vs Peter Millar: compare search popularity](/demand/global-en/compare/lacoste-vs-peter-millar): 15.4% Share of Search each. - [Lacoste vs Hugo Boss: compare search popularity](/demand/global-en/compare/hugo-boss-vs-lacoste): 15.4% against 6.3% Share of Search. - [Peter Millar vs Hugo Boss: compare search popularity](/demand/global-en/compare/hugo-boss-vs-peter-millar): 15.4% against 6.3% Share of Search. ## How did search popularity change for polo shirt brands worldwide in September 2026? - In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%. - In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%. - In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%. - Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026. - Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026. - Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. - In September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide. - In September 2026, Psycho Bunny rose from 11th to 10th among polo shirt brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ralph Lauren | 28% | 110K | -18.5% | Ralph Lauren | | 2 | Fred Perry | 17.2% | 67.6K | -22.8% | Fred Perry | | 3 | Lacoste | 15.4% | 60.5K | -18.2% | Lacoste | | 4 | Peter Millar | 15.4% | 60.5K | 0.0% | Peter Millar | | 5 | Hugo Boss | 6.3% | 24.7K | -18.2% | Hugo Boss | | 6 | Tommy Hilfiger | 4.6% | 18.1K | -18.5% | Tommy Hilfiger | | 7 | Sunspel | 3.8% | 14.8K | -45.4% | Sunspel | | 8 | Brooks Brothers | 2.5% | 9.9K | 0.0% | Brooks Brothers | | 9 | Uniqlo | 2.5% | 9.9K | -18.2% | Uniqlo | | 10 | Psycho Bunny | 2.1% | 8.1K | -18.2% | Psycho Bunny | | 11 | Original Penguin | 1.7% | 6.6K | -33.3% | Original Penguin | | 12 | J.Crew | 0.48% | 1.9K | -20.8% | J.Crew | Ralph Lauren, Fred Perry and 8 other brands sell other things too, so only their searches that name this product count here, like “ralph lauren polo shirt”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ralph Lauren | 110K | 35.2% | 1 | | Oct 2025 | Fred Perry | 71.7K | 22.9% | 2 | | Oct 2025 | Lacoste | 49.5K | 15.8% | 3 | | Oct 2025 | Hugo Boss | 22.9K | 7.3% | 4 | | Oct 2025 | Tommy Hilfiger | 14.8K | 4.7% | 5 | | Oct 2025 | Psycho Bunny | 9.9K | 3.2% | 6 | | Oct 2025 | Peter Millar | 8.1K | 2.6% | 7 | | Oct 2025 | Uniqlo | 8.1K | 2.6% | 8 | | Oct 2025 | Brooks Brothers | 6.6K | 2.1% | 9 | | Oct 2025 | Original Penguin | 6.6K | 2.1% | 10 | | Oct 2025 | Sunspel | 3.6K | 1.2% | 11 | | Oct 2025 | J.Crew | 1K | 0.32% | 12 | | Nov 2025 | Ralph Lauren | 135K | 37.7% | 1 | | Nov 2025 | Fred Perry | 71.7K | 20% | 2 | | Nov 2025 | Lacoste | 60.5K | 16.9% | 3 | | Nov 2025 | Hugo Boss | 28K | 7.8% | 4 | | Nov 2025 | Tommy Hilfiger | 18.1K | 5.1% | 5 | | Nov 2025 | Psycho Bunny | 12.1K | 3.4% | 6 | | Nov 2025 | Peter Millar | 8.1K | 2.3% | 7 | | Nov 2025 | Uniqlo | 8.1K | 2.3% | 8 | | Nov 2025 | Original Penguin | 6.6K | 1.8% | 9 | | Nov 2025 | Brooks Brothers | 5.4K | 1.5% | 10 | | Nov 2025 | Sunspel | 3.6K | 1% | 11 | | Nov 2025 | J.Crew | 1K | 0.28% | 12 | | Dec 2025 | Ralph Lauren | 165K | 39.7% | 1 | | Dec 2025 | Fred Perry | 87.6K | 21.1% | 2 | | Dec 2025 | Lacoste | 60.5K | 14.6% | 3 | | Dec 2025 | Hugo Boss | 34.3K | 8.3% | 4 | | Dec 2025 | Tommy Hilfiger | 18.1K | 4.4% | 5 | | Dec 2025 | Psycho Bunny | 12.1K | 2.9% | 6 | | Dec 2025 | Original Penguin | 9.9K | 2.4% | 7 | | Dec 2025 | Peter Millar | 9.9K | 2.4% | 8 | | Dec 2025 | Uniqlo | 8.1K | 1.9% | 9 | | Dec 2025 | Brooks Brothers | 5.4K | 1.3% | 10 | | Dec 2025 | Sunspel | 3.6K | 0.87% | 11 | | Dec 2025 | J.Crew | 1K | 0.24% | 12 | | Jan 2026 | Ralph Lauren | 90.5K | 31.9% | 1 | | Jan 2026 | Fred Perry | 67.6K | 23.9% | 2 | | Jan 2026 | Lacoste | 49.5K | 17.5% | 3 | | Jan 2026 | Hugo Boss | 20.2K | 7.1% | 4 | | Jan 2026 | Tommy Hilfiger | 14.8K | 5.2% | 5 | | Jan 2026 | Original Penguin | 8.1K | 2.9% | 6 | | Jan 2026 | Psycho Bunny | 8.1K | 2.9% | 7 | | Jan 2026 | Uniqlo | 8.1K | 2.9% | 8 | | Jan 2026 | Peter Millar | 6.6K | 2.3% | 9 | | Jan 2026 | Brooks Brothers | 5.4K | 1.9% | 10 | | Jan 2026 | Sunspel | 3.6K | 1.3% | 11 | | Jan 2026 | J.Crew | 880 | 0.31% | 12 | | Feb 2026 | Ralph Lauren | 135K | 42% | 1 | | Feb 2026 | Fred Perry | 62.7K | 19.5% | 2 | | Feb 2026 | Lacoste | 49.5K | 15.4% | 3 | | Feb 2026 | Hugo Boss | 20.2K | 6.3% | 4 | | Feb 2026 | Tommy Hilfiger | 14.8K | 4.6% | 5 | | Feb 2026 | Psycho Bunny | 8.1K | 2.5% | 6 | | Feb 2026 | Uniqlo | 8.1K | 2.5% | 7 | | Feb 2026 | Peter Millar | 6.6K | 2.1% | 8 | | Feb 2026 | Brooks Brothers | 5.4K | 1.7% | 9 | | Feb 2026 | Original Penguin | 5.4K | 1.7% | 10 | | Feb 2026 | Sunspel | 4.4K | 1.4% | 11 | | Feb 2026 | J.Crew | 1K | 0.31% | 12 | | Mar 2026 | Ralph Lauren | 165K | 40.4% | 1 | | Mar 2026 | Fred Perry | 82.6K | 20.2% | 2 | | Mar 2026 | Lacoste | 60.5K | 14.8% | 3 | | Mar 2026 | Hugo Boss | 28K | 6.9% | 4 | | Mar 2026 | Tommy Hilfiger | 18.1K | 4.4% | 5 | | Mar 2026 | Peter Millar | 9.9K | 2.4% | 6 | | Mar 2026 | Psycho Bunny | 9.9K | 2.4% | 7 | | Mar 2026 | Uniqlo | 9.9K | 2.4% | 8 | | Mar 2026 | Brooks Brothers | 8.1K | 2% | 9 | | Mar 2026 | Sunspel | 8.1K | 2% | 10 | | Mar 2026 | Original Penguin | 6.6K | 1.6% | 11 | | Mar 2026 | J.Crew | 1.9K | 0.47% | 12 | | Apr 2026 | Ralph Lauren | 201K | 40.6% | 1 | | Apr 2026 | Fred Perry | 93.6K | 18.9% | 2 | | Apr 2026 | Lacoste | 74K | 14.9% | 3 | | Apr 2026 | Hugo Boss | 28K | 5.7% | 4 | | Apr 2026 | Peter Millar | 27.1K | 5.5% | 5 | | Apr 2026 | Tommy Hilfiger | 18.1K | 3.7% | 6 | | Apr 2026 | Sunspel | 14.8K | 3% | 7 | | Apr 2026 | Uniqlo | 12.1K | 2.4% | 8 | | Apr 2026 | Psycho Bunny | 9.9K | 2% | 9 | | Apr 2026 | Brooks Brothers | 8.1K | 1.6% | 10 | | Apr 2026 | Original Penguin | 6.6K | 1.3% | 11 | | Apr 2026 | J.Crew | 1.9K | 0.38% | 12 | | May 2026 | Ralph Lauren | 246K | 40.6% | 1 | | May 2026 | Fred Perry | 107K | 17.7% | 2 | | May 2026 | Lacoste | 90.5K | 15% | 3 | | May 2026 | Peter Millar | 33.1K | 5.5% | 4 | | May 2026 | Hugo Boss | 30.2K | 5% | 5 | | May 2026 | Sunspel | 27.1K | 4.5% | 6 | | May 2026 | Tommy Hilfiger | 22.2K | 3.7% | 7 | | May 2026 | Uniqlo | 14.8K | 2.4% | 8 | | May 2026 | Psycho Bunny | 12.1K | 2% | 9 | | May 2026 | Brooks Brothers | 9.9K | 1.6% | 10 | | May 2026 | Original Penguin | 9.9K | 1.6% | 11 | | May 2026 | J.Crew | 2.4K | 0.4% | 12 | | Jun 2026 | Ralph Lauren | 246K | 41.1% | 1 | | Jun 2026 | Fred Perry | 93.6K | 15.6% | 2 | | Jun 2026 | Lacoste | 90.5K | 15.1% | 3 | | Jun 2026 | Peter Millar | 40.5K | 6.8% | 4 | | Jun 2026 | Hugo Boss | 30.2K | 5% | 5 | | Jun 2026 | Sunspel | 22.2K | 3.7% | 6 | | Jun 2026 | Tommy Hilfiger | 22.2K | 3.7% | 7 | | Jun 2026 | Original Penguin | 14.8K | 2.5% | 8 | | Jun 2026 | Uniqlo | 14.8K | 2.5% | 9 | | Jun 2026 | Brooks Brothers | 12.1K | 2% | 10 | | Jun 2026 | Psycho Bunny | 9.9K | 1.7% | 11 | | Jun 2026 | J.Crew | 2.4K | 0.4% | 12 | | Jul 2026 | Ralph Lauren | 201K | 36.9% | 1 | | Jul 2026 | Fred Perry | 93.6K | 17.2% | 2 | | Jul 2026 | Lacoste | 90.5K | 16.6% | 3 | | Jul 2026 | Peter Millar | 33.1K | 6.1% | 4 | | Jul 2026 | Hugo Boss | 30.2K | 5.6% | 5 | | Jul 2026 | Sunspel | 27.1K | 5% | 6 | | Jul 2026 | Tommy Hilfiger | 22.2K | 4.1% | 7 | | Jul 2026 | Original Penguin | 12.1K | 2.2% | 8 | | Jul 2026 | Uniqlo | 12.1K | 2.2% | 9 | | Jul 2026 | Brooks Brothers | 9.9K | 1.8% | 10 | | Jul 2026 | Psycho Bunny | 9.9K | 1.8% | 11 | | Jul 2026 | J.Crew | 2.4K | 0.44% | 12 | | Aug 2026 | Ralph Lauren | 135K | 28.1% | 1 | | Aug 2026 | Fred Perry | 87.6K | 18.2% | 2 | | Aug 2026 | Lacoste | 74K | 15.4% | 3 | | Aug 2026 | Peter Millar | 60.5K | 12.6% | 4 | | Aug 2026 | Hugo Boss | 30.2K | 6.3% | 5 | | Aug 2026 | Sunspel | 27.1K | 5.6% | 6 | | Aug 2026 | Tommy Hilfiger | 22.2K | 4.6% | 7 | | Aug 2026 | Uniqlo | 12.1K | 2.5% | 8 | | Aug 2026 | Brooks Brothers | 9.9K | 2.1% | 9 | | Aug 2026 | Original Penguin | 9.9K | 2.1% | 10 | | Aug 2026 | Psycho Bunny | 9.9K | 2.1% | 11 | | Aug 2026 | J.Crew | 2.4K | 0.5% | 12 | | Sep 2026 | Ralph Lauren | 110K | 28% | 1 | | Sep 2026 | Fred Perry | 67.6K | 17.2% | 2 | | Sep 2026 | Lacoste | 60.5K | 15.4% | 3 | | Sep 2026 | Peter Millar | 60.5K | 15.4% | 4 | | Sep 2026 | Hugo Boss | 24.7K | 6.3% | 5 | | Sep 2026 | Tommy Hilfiger | 18.1K | 4.6% | 6 | | Sep 2026 | Sunspel | 14.8K | 3.8% | 7 | | Sep 2026 | Brooks Brothers | 9.9K | 2.5% | 8 | | Sep 2026 | Uniqlo | 9.9K | 2.5% | 9 | | Sep 2026 | Psycho Bunny | 8.1K | 2.1% | 10 | | Sep 2026 | Original Penguin | 6.6K | 1.7% | 11 | | Sep 2026 | J.Crew | 1.9K | 0.48% | 12 | ## What is being compared - **Brooks Brothers**: Measured on the search term “brooks brothers polo”. - **Fred Perry**: Measured on the search terms “fred perry polo” and “fred perry polo shirt”, summed into one figure. - **Hugo Boss**: Measured on the search terms “boss polo” and “hugo boss polo”, summed into one figure. - **J.Crew**: Measured on the search term “j crew polo”. - **Lacoste**: Measured on the search term “lacoste polo”. - **Original Penguin**: Measured on the search term “original penguin polo”. - **Peter Millar**: Measured on the search term “peter millar polo”. - **Psycho Bunny**: Measured on the search term “psycho bunny polo”. - **Ralph Lauren**: Measured on the search term “ralph lauren polo shirt”. - **Sunspel**: Measured on the search term “sunspel polo”. - **Tommy Hilfiger**: Measured on the search term “tommy hilfiger polo”. - **Uniqlo**: Measured on the search term “uniqlo polo”. - [Brooks Brothers](/demand/global-en/brands/brooks-brothers) - [Fred Perry](/demand/global-en/brands/fred-perry) - [Hugo Boss](/demand/global-en/brands/hugo-boss) - [J.Crew](/demand/global-en/brands/j-crew) - [Lacoste](/demand/global-en/brands/lacoste) - [Original Penguin](/demand/global-en/brands/original-penguin) - [Peter Millar](/demand/global-en/brands/peter-millar) - [Psycho Bunny](/demand/global-en/brands/psycho-bunny) - [Ralph Lauren](/demand/global-en/brands/ralph-lauren) - [Sunspel](/demand/global-en/brands/sunspel) - [Tommy Hilfiger](/demand/global-en/brands/tommy-hilfiger) - [Uniqlo](/demand/global-en/brands/uniqlo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among polo shirt brands worldwide? In September 2026, Ralph Lauren was the most searched among polo shirt brands worldwide, with an estimated 110K branded searches, 28% of all searches for the 12 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Polo shirt brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/polo-shirt-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/polo-shirt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.