---
title: "Policy administration platforms: Which brands are most popular in search?"
description: "Compare the systems insurers run policies on. Share of Search among Socotra, Guidewire, Duck Creek, Majesco and Kaffee Eis, the policy administration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/policy-administration-platforms"
publisher: "Brandwave"
---

# Policy administration platforms: Which brands are most popular in search?

Compare the systems insurers run policies on. Share of Search among Socotra, Guidewire, Duck Creek, Majesco and Kaffee Eis, the policy administration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Policy administration platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Socotra, 88.8%

## Which brand is most popular in search among policy administration platforms worldwide?

- In August 2026, Socotra was the most searched among policy administration platforms worldwide, with an estimated 550K branded searches and 88.8% estimated Share of Search within this set.
- Guidewire is in 2nd place, 82.3 percentage points behind at 6.5% Share of Search.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among policy administration platforms worldwide increased from 84.6% to 88.8%.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among policy administration platforms worldwide decreased from 9.3% to 6.5%.
- Across the 11 months ending August 2026, Duck Creek’s estimated Share of Search among policy administration platforms worldwide decreased from 4.2% to 2.9%.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among policy administration platforms worldwide peaked at 92.3% in January 2026 and was lowest at 83.8% in April 2026.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among policy administration platforms worldwide peaked at 9.3% in July 2026 and was lowest at 4.5% in November 2025.
- Across the 11 months ending August 2026, Duck Creek’s estimated Share of Search among policy administration platforms worldwide peaked at 4.3% in May 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Majesco’s estimated Share of Search among policy administration platforms worldwide peaked at 2.3% in April 2026 and was lowest at 0.9% in December 2025.
- Across the 11 months ending August 2026, Majesco and Kaffee Eis held steady: their estimated Share of Search among policy administration platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Socotra vs Guidewire: compare search popularity](/demand/global-en/compare/guidewire-vs-socotra): 88.8% against 6.5% Share of Search.
- [Socotra vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-socotra): 88.8% against 2.9% Share of Search.
- [Guidewire vs Duck Creek: compare search popularity](/demand/global-en/compare/duck-creek-vs-guidewire): 6.5% against 2.9% Share of Search.

## How did search popularity change for policy administration platforms worldwide in August 2026?

- In August 2026, Socotra gained estimated Share of Search among policy administration platforms worldwide, from 84.8% to 88.8%.
- In August 2026, Guidewire lost estimated Share of Search among policy administration platforms worldwide, from 9.3% to 6.5%.
- In August 2026, Duck Creek lost estimated Share of Search among policy administration platforms worldwide, from 4.2% to 2.9%.
- Estimated monthly branded searches for Kaffee Eis worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Socotra | 88.8% | 550K | 0.0% | Socotra |
| 2 | Guidewire | 6.5% | 40.5K | -33.1% | Guidewire |
| 3 | Duck Creek | 2.9% | 18.1K | -33.2% | Duck Creek |
| 4 | Majesco | 1.3% | 8.1K | 0.0% | Majesco |
| 5 | Kaffee Eis | 0.39% | 2.4K | -17.2% | Kaffee Eis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Socotra | 368K | 84.6% | 1 |
| Oct 2025 | Guidewire | 40.5K | 9.3% | 2 |
| Oct 2025 | Duck Creek | 18.1K | 4.2% | 3 |
| Oct 2025 | Majesco | 6.6K | 1.5% | 4 |
| Oct 2025 | Kaffee Eis | 1.9K | 0.44% | 5 |
| Nov 2025 | Socotra | 673K | 91.9% | 1 |
| Nov 2025 | Guidewire | 33.1K | 4.5% | 2 |
| Nov 2025 | Duck Creek | 14.8K | 2% | 3 |
| Nov 2025 | Majesco | 9.9K | 1.4% | 4 |
| Nov 2025 | Kaffee Eis | 1.6K | 0.22% | 5 |
| Dec 2025 | Socotra | 673K | 92.3% | 1 |
| Dec 2025 | Guidewire | 33.1K | 4.5% | 2 |
| Dec 2025 | Duck Creek | 14.8K | 2% | 3 |
| Dec 2025 | Majesco | 6.6K | 0.9% | 4 |
| Dec 2025 | Kaffee Eis | 1.9K | 0.26% | 5 |
| Jan 2026 | Socotra | 823K | 92.3% | 1 |
| Jan 2026 | Guidewire | 40.5K | 4.5% | 2 |
| Jan 2026 | Duck Creek | 18.1K | 2% | 3 |
| Jan 2026 | Majesco | 8.1K | 0.91% | 4 |
| Jan 2026 | Kaffee Eis | 1.9K | 0.21% | 5 |
| Feb 2026 | Socotra | 450K | 87.4% | 1 |
| Feb 2026 | Guidewire | 40.5K | 7.9% | 2 |
| Feb 2026 | Duck Creek | 14.8K | 2.9% | 3 |
| Feb 2026 | Majesco | 8.1K | 1.6% | 4 |
| Feb 2026 | Kaffee Eis | 1.6K | 0.31% | 5 |
| Mar 2026 | Socotra | 450K | 86.8% | 1 |
| Mar 2026 | Guidewire | 40.5K | 7.8% | 2 |
| Mar 2026 | Duck Creek | 18.1K | 3.5% | 3 |
| Mar 2026 | Majesco | 8.1K | 1.6% | 4 |
| Mar 2026 | Kaffee Eis | 1.9K | 0.37% | 5 |
| Apr 2026 | Socotra | 368K | 83.8% | 1 |
| Apr 2026 | Guidewire | 40.5K | 9.2% | 2 |
| Apr 2026 | Duck Creek | 18.1K | 4.1% | 3 |
| Apr 2026 | Majesco | 9.9K | 2.3% | 4 |
| Apr 2026 | Kaffee Eis | 2.4K | 0.55% | 5 |
| May 2026 | Socotra | 450K | 87.2% | 1 |
| May 2026 | Guidewire | 33.1K | 6.4% | 2 |
| May 2026 | Duck Creek | 22.2K | 4.3% | 3 |
| May 2026 | Majesco | 8.1K | 1.6% | 4 |
| May 2026 | Kaffee Eis | 2.9K | 0.56% | 5 |
| Jun 2026 | Socotra | 550K | 88.1% | 1 |
| Jun 2026 | Guidewire | 40.5K | 6.5% | 2 |
| Jun 2026 | Duck Creek | 22.2K | 3.6% | 3 |
| Jun 2026 | Majesco | 8.1K | 1.3% | 4 |
| Jun 2026 | Kaffee Eis | 3.6K | 0.58% | 5 |
| Jul 2026 | Socotra | 550K | 84.8% | 1 |
| Jul 2026 | Guidewire | 60.5K | 9.3% | 2 |
| Jul 2026 | Duck Creek | 27.1K | 4.2% | 3 |
| Jul 2026 | Majesco | 8.1K | 1.2% | 4 |
| Jul 2026 | Kaffee Eis | 2.9K | 0.45% | 5 |
| Aug 2026 | Socotra | 550K | 88.8% | 1 |
| Aug 2026 | Guidewire | 40.5K | 6.5% | 2 |
| Aug 2026 | Duck Creek | 18.1K | 2.9% | 3 |
| Aug 2026 | Majesco | 8.1K | 1.3% | 4 |
| Aug 2026 | Kaffee Eis | 2.4K | 0.39% | 5 |
| Sep 2026 | Duck Creek | — | — | — |
| Sep 2026 | Guidewire | — | — | — |
| Sep 2026 | Kaffee Eis | — | — | — |
| Sep 2026 | Majesco | — | — | — |
| Sep 2026 | Socotra | — | — | — |

## What is being compared

- **Duck Creek**: Measured on the search term “duck creek”.
- **Guidewire**: Measured on the search term “guidewire”.
- **Kaffee Eis**: Measured on the search term “kaffee eis”.
- **Majesco**: Measured on the search term “majesco”.
- **Socotra**: Measured on the search term “socotra”.

- [Duck Creek](/demand/global-en/brands/duck-creek)
- [Guidewire](/demand/global-en/brands/guidewire)
- [Kaffee Eis](/demand/global-en/brands/kaffee-eis)
- [Majesco](/demand/global-en/brands/majesco)
- [Socotra](/demand/global-en/brands/socotra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among policy administration platforms worldwide?

In August 2026, Socotra was the most searched among policy administration platforms worldwide, with an estimated 550K branded searches and 88.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Policy administration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/policy-administration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/policy-administration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.