---
title: "Point of sale hardware: Which brands are most popular in search?"
description: "Compare the point of sale hardware people buy from. Share of Search among Square, Clover, Toast, Newland, Ingenico and Verifone, the point of sale hardware Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/point-of-sale-hardware"
publisher: "Brandwave"
---

# Point of sale hardware: Which brands are most popular in search?

Compare the point of sale hardware people buy from. Share of Search among Square, Clover, Toast, Newland, Ingenico and Verifone, the point of sale hardware Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Point of sale hardware
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Square, 46.3%

## Which brand is most popular in search among point of sale hardware worldwide?

- In August 2026, Square was the most searched among point of sale hardware worldwide, with an estimated 151K branded searches and 46.3% estimated Share of Search within this set.
- Clover is in 2nd place, 29.5 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale hardware worldwide increased from 35.9% to 46.3%.
- Across the 11 months ending August 2026, Clover’s estimated Share of Search among point of sale hardware worldwide decreased from 18.4% to 16.9%.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale hardware worldwide decreased from 17.1% to 14.2%.
- Across the 11 months ending August 2026, Newland’s estimated Share of Search among point of sale hardware worldwide decreased from 15.6% to 12.4%.
- Across the 11 months ending August 2026, Ingenico’s estimated Share of Search among point of sale hardware worldwide decreased from 12.8% to 10.1%.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale hardware worldwide peaked at 54% in June 2026 and was lowest at 34.5% in December 2025.
- Across the 11 months ending August 2026, Clover’s estimated Share of Search among point of sale hardware worldwide peaked at 18.4% in October 2025 and was lowest at 14.7% in May 2026.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale hardware worldwide peaked at 17.1% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, Newland’s estimated Share of Search among point of sale hardware worldwide peaked at 17.8% in December 2025 and was lowest at 10.3% in June 2026.
- Across the 11 months ending August 2026, Ingenico’s estimated Share of Search among point of sale hardware worldwide peaked at 14.6% in December 2025 and was lowest at 8.4% in June 2026.
- Across the 11 months ending August 2026, Verifone held steady: its estimated Share of Search among point of sale hardware worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Square vs Clover: compare search popularity](/demand/global-en/compare/clover-vs-square): 46.3% against 16.9% Share of Search.
- [Square vs Toast: compare search popularity](/demand/global-en/compare/square-vs-toast): 46.3% against 14.2% Share of Search.
- [Square vs Newland: compare search popularity](/demand/global-en/compare/newland-vs-square): 46.3% against 12.4% Share of Search.
- [Square vs Ingenico: compare search popularity](/demand/global-en/compare/ingenico-vs-square): 46.3% against 10.1% Share of Search.
- [Clover vs Toast: compare search popularity](/demand/global-en/compare/clover-vs-toast): 16.9% against 14.2% Share of Search.
- [Clover vs Newland: compare search popularity](/demand/global-en/compare/clover-vs-newland): 16.9% against 12.4% Share of Search.
- [Clover vs Ingenico: compare search popularity](/demand/global-en/compare/clover-vs-ingenico): 16.9% against 10.1% Share of Search.
- [Toast vs Newland: compare search popularity](/demand/global-en/compare/newland-vs-toast): 14.2% against 12.4% Share of Search.
- [Toast vs Ingenico: compare search popularity](/demand/global-en/compare/ingenico-vs-toast): 14.2% against 10.1% Share of Search.
- [Newland vs Ingenico: compare search popularity](/demand/global-en/compare/ingenico-vs-newland): 12.4% against 10.1% Share of Search.

## How did search popularity change for point of sale hardware worldwide in August 2026?

- In August 2026, Newland gained estimated Share of Search among point of sale hardware worldwide, from 11.2% to 12.4%.
- In August 2026, Toast gained estimated Share of Search among point of sale hardware worldwide, from 13% to 14.2%.
- In August 2026, Ingenico gained estimated Share of Search among point of sale hardware worldwide, from 9.2% to 10.1%.
- In August 2026, Clover gained estimated Share of Search among point of sale hardware worldwide, from 16.2% to 16.9%.
- In August 2026, Square lost estimated Share of Search among point of sale hardware worldwide, from 50.4% to 46.3%.
- Estimated monthly branded searches for Verifone worldwide fell 55.9% over 11 measured months, from 590 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Square | 46.3% | 151K | -17.0% | Block |
| 2 | Clover | 16.9% | 55.2K | -5.9% | Fiserv |
| 3 | Toast | 14.2% | 46.2K | -1.3% | Toast |
| 4 | Newland | 12.4% | 40.5K | 0.0% | Newland |
| 5 | Ingenico | 10.1% | 33.1K | 0.0% | Ingenico |
| 6 | Verifone | 0.08% | 260 | -18.8% | Verifone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Square | 114K | 35.9% | 1 |
| Oct 2025 | Clover | 58.2K | 18.4% | 2 |
| Oct 2025 | Toast | 54.3K | 17.1% | 3 |
| Oct 2025 | Newland | 49.5K | 15.6% | 4 |
| Oct 2025 | Ingenico | 40.5K | 12.8% | 5 |
| Oct 2025 | Verifone | 590 | 0.19% | 6 |
| Nov 2025 | Square | 107K | 37.6% | 1 |
| Nov 2025 | Clover | 50.7K | 17.8% | 2 |
| Nov 2025 | Toast | 45.2K | 15.9% | 3 |
| Nov 2025 | Ingenico | 40.5K | 14.2% | 4 |
| Nov 2025 | Newland | 40.5K | 14.2% | 5 |
| Nov 2025 | Verifone | 590 | 0.21% | 6 |
| Dec 2025 | Square | 95.9K | 34.5% | 1 |
| Dec 2025 | Newland | 49.5K | 17.8% | 2 |
| Dec 2025 | Toast | 45.9K | 16.5% | 3 |
| Dec 2025 | Clover | 45.6K | 16.4% | 4 |
| Dec 2025 | Ingenico | 40.5K | 14.6% | 5 |
| Dec 2025 | Verifone | 480 | 0.17% | 6 |
| Jan 2026 | Square | 121K | 37.8% | 1 |
| Jan 2026 | Clover | 55.9K | 17.4% | 2 |
| Jan 2026 | Toast | 53.4K | 16.6% | 3 |
| Jan 2026 | Newland | 49.5K | 15.4% | 4 |
| Jan 2026 | Ingenico | 40.5K | 12.6% | 5 |
| Jan 2026 | Verifone | 480 | 0.15% | 6 |
| Feb 2026 | Square | 133K | 42.4% | 1 |
| Feb 2026 | Clover | 55.4K | 17.6% | 2 |
| Feb 2026 | Toast | 51.5K | 16.4% | 3 |
| Feb 2026 | Newland | 40.5K | 12.9% | 4 |
| Feb 2026 | Ingenico | 33.1K | 10.5% | 5 |
| Feb 2026 | Verifone | 390 | 0.12% | 6 |
| Mar 2026 | Square | 165K | 45.4% | 1 |
| Mar 2026 | Clover | 62.8K | 17.2% | 2 |
| Mar 2026 | Toast | 54.4K | 14.9% | 3 |
| Mar 2026 | Ingenico | 40.5K | 11.1% | 4 |
| Mar 2026 | Newland | 40.5K | 11.1% | 5 |
| Mar 2026 | Verifone | 720 | 0.2% | 6 |
| Apr 2026 | Square | 173K | 47.4% | 1 |
| Apr 2026 | Clover | 57.2K | 15.7% | 2 |
| Apr 2026 | Toast | 53.6K | 14.7% | 3 |
| Apr 2026 | Ingenico | 40.5K | 11.1% | 4 |
| Apr 2026 | Newland | 40.5K | 11.1% | 5 |
| Apr 2026 | Verifone | 390 | 0.11% | 6 |
| May 2026 | Square | 206K | 52.6% | 1 |
| May 2026 | Clover | 57.3K | 14.7% | 2 |
| May 2026 | Toast | 54K | 13.8% | 3 |
| May 2026 | Newland | 40.5K | 10.4% | 4 |
| May 2026 | Ingenico | 33.1K | 8.5% | 5 |
| May 2026 | Verifone | 390 | 0.1% | 6 |
| Jun 2026 | Square | 212K | 54% | 1 |
| Jun 2026 | Clover | 61.3K | 15.6% | 2 |
| Jun 2026 | Toast | 45.4K | 11.6% | 3 |
| Jun 2026 | Newland | 40.5K | 10.3% | 4 |
| Jun 2026 | Ingenico | 33.1K | 8.4% | 5 |
| Jun 2026 | Verifone | 320 | 0.08% | 6 |
| Jul 2026 | Square | 182K | 50.4% | 1 |
| Jul 2026 | Clover | 58.6K | 16.2% | 2 |
| Jul 2026 | Toast | 46.9K | 13% | 3 |
| Jul 2026 | Newland | 40.5K | 11.2% | 4 |
| Jul 2026 | Ingenico | 33.1K | 9.2% | 5 |
| Jul 2026 | Verifone | 320 | 0.09% | 6 |
| Aug 2026 | Square | 151K | 46.3% | 1 |
| Aug 2026 | Clover | 55.2K | 16.9% | 2 |
| Aug 2026 | Toast | 46.2K | 14.2% | 3 |
| Aug 2026 | Newland | 40.5K | 12.4% | 4 |
| Aug 2026 | Ingenico | 33.1K | 10.1% | 5 |
| Aug 2026 | Verifone | 260 | 0.08% | 6 |
| Sep 2026 | Clover | — | — | — |
| Sep 2026 | Ingenico | — | — | — |
| Sep 2026 | Newland | — | — | — |
| Sep 2026 | Square | — | — | — |
| Sep 2026 | Toast | — | — | — |
| Sep 2026 | Verifone | — | — | — |

## What is being compared

- **Clover**: Measured on the search terms “clover device cost”, “clover devices”, “clover flex cost”, “clover flex handheld”, “clover flex machine”, “clover flex mini”, “clover flex point of sale system”, “clover flex pos”, “clover flex pos system”, “clover flex pos systems”, “clover flex pos terminal”, “clover flex price”, “clover flex screen”, “clover flex terminal”, “clover go pos”, “clover go pos system”, “clover machine”, “clover machine price”, “clover merchant services”, “clover mini cost”, “clover mini device”, “clover mini point of sale”, “clover mini pos”, “clover mini pos system”, “clover mini terminal”, “clover mini with cash drawer”, “clover payments online”, “clover point of sale”, “clover point of sale devices”, “clover point of sale systems”, “clover pos”, “clover pos app”, “clover pos cost”, “clover pos credit card fees”, “clover pos demo”, “clover pos device”, “clover pos devices”, “clover pos duo”, “clover pos fees”, “clover pos flex”, “clover pos for restaurants”, “clover pos gift card”, “clover pos gift cards”, “clover pos handheld”, “clover pos hardware”, “clover pos inventory”, “clover pos inventory management”, “clover pos machine”, “clover pos merchant services”, “clover pos mini”, “clover pos mobile”, “clover pos monthly fee”, “clover pos monthly fees”, “clover pos price”, “clover pos pricing”, “clover pos printer”, “clover pos rates”, “clover pos retail”, “clover pos sales”, “clover pos scale”, “clover pos screen”, “clover pos software”, “clover pos solutions”, “clover pos station”, “clover pos system”, “clover pos system cost”, “clover pos system for restaurant”, “clover pos system for retail”, “clover pos system price”, “clover pos systems”, “clover pos terminal”, “clover station”, “clover station cost”, “clover station duo”, “clover station duo price”, “clover station pos”, “clover station pos system”, “clover station price”, “clover station pro”, “clover station restaurant”, “clover system”, “clover system cost”, “clover system pos”, “clover system price”, “clover terminal”, “clover terminal cost”, “first data clover pos”, “free clover pos system”, “gift cards for clover pos”, “how much does clover pos cost”, “how much is clover pos”, “mini clover pos”, “pos clover”, “pos clover system”, “terminal clover flex” and “the clover station”, summed into one figure.
- **Ingenico**: Measured on the search term “ingenico”.
- **Newland**: Measured on the search term “newland”.
- **Square**: Measured on the search terms “buy square pos”, “cash drawer for square terminal”, “cost of square pos”, “download square pos app”, “free square pos”, “free square pos system”, “handheld square terminal”, “ipad for square pos”, “ipad square pos”, “mobile pos square”, “new square pos”, “pos square”, “pos square app”, “pos square register”, “pos square stand”, “pos square system”, “pos square terminal”, “printer for square pos”, “restaurant square pos”, “retail pos square”, “square app pos”, “square for restaurants pos”, “square for retail plus”, “square for retail plus pricing”, “square for retail pos”, “square kds app”, “square kds pricing”, “square point of sale”, “square point of sale app”, “square point of sale app download”, “square point of sale app for android”, “square point of sale card reader”, “square point of sale cost”, “square point of sale device”, “square point of sale equipment”, “square point of sale for android”, “square point of sale for restaurants”, “square point of sale ipad”, “square point of sale machine”, “square point of sale payment”, “square point of sale pos”, “square point of sale pricing”, “square point of sale printer”, “square point of sale reader”, “square point of sale register”, “square point of sale stand”, “square point of sale system”, “square point of sale terminal”, “square point of sales app”, “square pos”, “square pos account”, “square pos app”, “square pos app android”, “square pos app download”, “square pos app for android”, “square pos app for iphone”, “square pos app for windows”, “square pos apps”, “square pos card reader”, “square pos cash drawer”, “square pos cash register”, “square pos charges”, “square pos company”, “square pos cost”, “square pos device”, “square pos devices”, “square pos download”, “square pos equipment”, “square pos fees”, “square pos for android”, “square pos for bars”, “square pos for food trucks”, “square pos for ipad”, “square pos for iphone”, “square pos for mac”, “square pos for nonprofits”, “square pos for restaurant”, “square pos for restaurants”, “square pos for retail”, “square pos for small business”, “square pos for windows”, “square pos free”, “square pos handheld”, “square pos hardware”, “square pos inventory”, “square pos ipad”, “square pos ipad stand”, “square pos iphone”, “square pos kds”, “square pos kit”, “square pos machine”, “square pos mobile”, “square pos online”, “square pos pc”, “square pos plans”, “square pos price”, “square pos pricing”, “square pos printer”, “square pos products”, “square pos purchase”, “square pos reader”, “square pos receipt”, “square pos receipt printer”, “square pos restaurant”, “square pos retail”, “square pos scanner”, “square pos screen”, “square pos software”, “square pos solutions”, “square pos stand”, “square pos system”, “square pos system cost”, “square pos system for food truck”, “square pos system for restaurant”, “square pos system for restaurants”, “square pos system for retail”, “square pos system for small business”, “square pos system ipad”, “square pos system price”, “square pos system restaurant”, “square pos systems”, “square pos systems for restaurants”, “square pos systems for retail”, “square pos tablet”, “square pos terminal”, “square pos terminals”, “square pos website”, “square pos with cash drawer”, “square reader for ipad”, “square reader point of sale”, “square reader pos”, “square reader pos system”, “square register cash drawer”, “square register ipad”, “square register point of sale system”, “square register pos system”, “square register receipt printer”, “square register system”, “square terminal cash drawer”, “square terminal ipad”, “square terminal pos”, “square terminal pos system”, “square terminal receipt printer”, “square up pos”, “square up pos for restaurants”, “square up pos system”, “the square pos” and “the square pos system”, summed into one figure.
- **Toast**: Measured on the search terms “cost of toast pos”, “handheld toast pos”, “how much does a toast pos system cost”, “how much does toast pos cost”, “how much is a toast pos system”, “how much is toast pos”, “how much is toast pos system”, “https pos toasttab com”, “pos toast”, “pos toast system”, “pos toasttab”, “pos toasttab com”, “toast go 2 handheld”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos cost”, “toast pos demo”, “toast pos devices”, “toast pos download”, “toast pos fees”, “toast pos for bars”, “toast pos gift cards”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos price”, “toast pos pricing”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos shop”, “toast pos software”, “toast pos starter kit”, “toast pos system”, “toast pos system cost”, “toast pos system for restaurant”, “toast pos system for restaurants”, “toast pos system price”, “toast pos system training”, “toast pos systems”, “toast pos tablet”, “toast pos terminal”, “toast pos training”, “toast pos training manual”, “toast pos training video”, “toast pos website”, “toast restaurant pos”, “toast restaurant pos system”, “toast tab pos” and “toasttab pos”, summed into one figure.
- **Verifone**: Measured on the search term “verifone eftpos”.

- [Clover](/demand/global-en/brands/clover)
- [Ingenico](/demand/global-en/brands/ingenico)
- [Newland](/demand/global-en/brands/newland)
- [Square](/demand/global-en/brands/square)
- [Toast](/demand/global-en/brands/toast)
- [Verifone](/demand/global-en/brands/verifone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among point of sale hardware worldwide?

In August 2026, Square was the most searched among point of sale hardware worldwide, with an estimated 151K branded searches and 46.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Point of sale hardware: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/point-of-sale-hardware

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/point-of-sale-hardware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.