--- title: "Poe switch brands: Which are searched most?" description: "Compare the poe switch brands people buy. Share of Search among Ubiquiti, NETGEAR and Aruba, the poe switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/poe-switch-brands" publisher: "Brandwave" --- # Poe switch brands: Which are searched most? Compare the poe switch brands people buy. Share of Search among Ubiquiti, NETGEAR and Aruba, the poe switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Poe switch brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ubiquiti, 74.6% ## Which brand is most popular in search among poe switch brands worldwide? - In September 2026, Ubiquiti was the most searched among poe switch brands worldwide, with an estimated 450K branded searches and 74.6% estimated Share of Search within this set. - NETGEAR is in 2nd place, 52.2 percentage points behind at 22.4% Share of Search. - Across the 12 months ending September 2026, Ubiquiti, NETGEAR and Aruba held steady: their estimated Share of Search among poe switch brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ubiquiti vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-ubiquiti): 74.6% against 22.4% Share of Search. - [Ubiquiti vs Aruba: compare search popularity](/demand/global-en/compare/aruba-vs-ubiquiti): 74.6% against 3% Share of Search. - [NETGEAR vs Aruba: compare search popularity](/demand/global-en/compare/aruba-vs-netgear): 22.4% against 3% Share of Search. ## How did search popularity change for poe switch brands worldwide in September 2026? - In September 2026, Aruba gained estimated Share of Search among poe switch brands worldwide, from 2.5% to 3%. - Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ubiquiti | 74.6% | 450K | 0.0% | Ubiquiti | | 2 | NETGEAR | 22.4% | 135K | 0.0% | NETGEAR | | 3 | Aruba | 3% | 18.1K | +22.3% | Aruba | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ubiquiti | 550K | 74.6% | 1 | | Oct 2025 | NETGEAR | 165K | 22.4% | 2 | | Oct 2025 | Aruba | 22.2K | 3% | 3 | | Nov 2025 | Ubiquiti | 550K | 75% | 1 | | Nov 2025 | NETGEAR | 165K | 22.5% | 2 | | Nov 2025 | Aruba | 18.1K | 2.5% | 3 | | Dec 2025 | Ubiquiti | 550K | 75% | 1 | | Dec 2025 | NETGEAR | 165K | 22.5% | 2 | | Dec 2025 | Aruba | 18.1K | 2.5% | 3 | | Jan 2026 | Ubiquiti | 550K | 74.6% | 1 | | Jan 2026 | NETGEAR | 165K | 22.4% | 2 | | Jan 2026 | Aruba | 22.2K | 3% | 3 | | Feb 2026 | Ubiquiti | 450K | 74.6% | 1 | | Feb 2026 | NETGEAR | 135K | 22.4% | 2 | | Feb 2026 | Aruba | 18.1K | 3% | 3 | | Mar 2026 | Ubiquiti | 550K | 75% | 1 | | Mar 2026 | NETGEAR | 165K | 22.5% | 2 | | Mar 2026 | Aruba | 18.1K | 2.5% | 3 | | Apr 2026 | Ubiquiti | 450K | 74.6% | 1 | | Apr 2026 | NETGEAR | 135K | 22.4% | 2 | | Apr 2026 | Aruba | 18.1K | 3% | 3 | | May 2026 | Ubiquiti | 450K | 74.6% | 1 | | May 2026 | NETGEAR | 135K | 22.4% | 2 | | May 2026 | Aruba | 18.1K | 3% | 3 | | Jun 2026 | Ubiquiti | 450K | 75% | 1 | | Jun 2026 | NETGEAR | 135K | 22.5% | 2 | | Jun 2026 | Aruba | 14.8K | 2.5% | 3 | | Jul 2026 | Ubiquiti | 450K | 75% | 1 | | Jul 2026 | NETGEAR | 135K | 22.5% | 2 | | Jul 2026 | Aruba | 14.8K | 2.5% | 3 | | Aug 2026 | Ubiquiti | 450K | 75% | 1 | | Aug 2026 | NETGEAR | 135K | 22.5% | 2 | | Aug 2026 | Aruba | 14.8K | 2.5% | 3 | | Sep 2026 | Ubiquiti | 450K | 74.6% | 1 | | Sep 2026 | NETGEAR | 135K | 22.4% | 2 | | Sep 2026 | Aruba | 18.1K | 3% | 3 | ## What is being compared - **Aruba**: Measured on the search term “aruba networks”. - **NETGEAR**: Measured on the search term “netgear”. - **Ubiquiti**: Measured on the search term “ubiquiti”. - [Aruba](/demand/global-en/brands/aruba) - [NETGEAR](/demand/global-en/brands/netgear) - [Ubiquiti](/demand/global-en/brands/ubiquiti) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among poe switch brands worldwide? In September 2026, Ubiquiti was the most searched among poe switch brands worldwide, with an estimated 450K branded searches and 74.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Poe switch brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/poe-switch-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/poe-switch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.