--- title: "Gumball vs Libsyn Ads: Which is searched more?" description: "Is Gumball or Libsyn Ads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces/compare/gumball-vs-libsyn-ads" publisher: "Brandwave" --- # Gumball vs Libsyn Ads: Which is searched more? Is Gumball or Libsyn Ads more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gumball and Libsyn Ads - **Competitive set**: Podcast sponsorship marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Gumball Share of Search**: 4% - **Libsyn Ads Share of Search**: 57.6% ## Is Gumball or Libsyn Ads more popular in search? - In September 2026, Libsyn Ads had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. Libsyn Ads had about 720 branded searches, while Gumball had 50. Libsyn Ads made up 57.6% of all podcast sponsorship marketplace searches we track, and Gumball accounted for 4%. - Libsyn Ads was ahead of Gumball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gumball’s share of searches among podcast sponsorship marketplaces worldwide moved from 8.3% to 4%, and its estimated monthly branded searches moved from 110 to 50. - Across the 12 months ending September 2026, Libsyn Ads’ share of searches among podcast sponsorship marketplaces worldwide moved from 24.2% to 57.6%, and its estimated monthly branded searches moved from 320 to 720. ## Top podcast sponsorship marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumball appeared in all five answers. Libsyn Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gumball was listed before Libsyn Ads in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gumball | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Libsyn Ads | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | AdvertiseCast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Podcorn | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about podcast sponsorship marketplaces - Asked ChatGPT "Which podcast sponsorship marketplace should I use?": 1. Gumball, 2. Libsyn Ads - Asked ChatGPT "What are the best podcast sponsorship marketplaces?": 1. Gumball, 2. Libsyn Ads, 3. AdvertiseCast - Asked ChatGPT "What's the best podcast sponsorship marketplace for a growing podcast?": 1. Gumball, 2. Libsyn Ads - Searched Google, AI Overview "podcast sponsorship opportunities": 1. Podcorn, 2. AdvertiseCast, 3. Gumball - Searched Google, AI Overview "podcast ads marketplace": 1. Gumball, 2. AdvertiseCast Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026? - In September 2026, Libsyn Ads overtook Podcorn to become the leader among podcast sponsorship marketplaces worldwide, with 57.6% of the searches. - In September 2026, Gumball lost share of searches among podcast sponsorship marketplaces worldwide, from 7.8% to 4%. ## Month by month | Month | Gumball estimated searches | Gumball Share of Search | Gumball rank | Libsyn Ads estimated searches | Libsyn Ads Share of Search | Libsyn Ads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 8.3% | 4 | 320 | 24.2% | 2 | | Nov 2025 | 70 | 5.9% | 4 | 260 | 21.8% | 2 | | Dec 2025 | 70 | 5.7% | 4 | 260 | 21.3% | 2 | | Jan 2026 | 110 | 8.5% | 4 | 260 | 20% | 2 | | Feb 2026 | 110 | 6.7% | 4 | 590 | 36.2% | 2 | | Mar 2026 | 90 | 6.5% | 4 | 320 | 23% | 2 | | Apr 2026 | 70 | 5.7% | 4 | 390 | 32% | 2 | | May 2026 | 50 | 5.4% | 4 | 260 | 28% | 2 | | Jun 2026 | 70 | 6.3% | 4 | 320 | 28.6% | 2 | | Jul 2026 | 90 | 9% | 4 | 260 | 26% | 2 | | Aug 2026 | 70 | 7.8% | 4 | 210 | 23.3% | 2 | | Sep 2026 | 50 | 4% | 4 | 720 | 57.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Gumball’s and Libsyn Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gumball**: Measured on the search term “gumball podcast”. - **Libsyn Ads**: Measured on the search term “libsyn ads”. - [Gumball profile](/demand/global-en/brands/gumball) - [Libsyn Ads profile](/demand/global-en/brands/libsyn-ads) - [All podcast sponsorship marketplaces worldwide](/demand/global-en/categories/podcast-sponsorship-marketplaces): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gumball or Libsyn Ads more popular in search? In September 2026, Libsyn Ads had more branded searches than Gumball among podcast sponsorship marketplaces worldwide. Libsyn Ads had about 720 branded searches, while Gumball had 50. Libsyn Ads made up 57.6% of all podcast sponsorship marketplace searches we track, and Gumball accounted for 4%. ## Cite this page Brandwave. "Gumball vs Libsyn Ads: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces/compare/gumball-vs-libsyn-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces/compare/gumball-vs-libsyn-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.