--- title: "Podcast sponsorship marketplaces: Which are searched most?" description: "Compare the marketplaces that match podcasters with sponsors. Share of Search among Podcorn, AdvertiseCast and Gumball, the podcast sponsorship marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces" publisher: "Brandwave" --- # Podcast sponsorship marketplaces: Which are searched most? Compare the marketplaces that match podcasters with sponsors. Share of Search among Podcorn, AdvertiseCast and Gumball, the podcast sponsorship marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Podcast sponsorship marketplaces - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Podcorn, 73.6% ## Which brand is most popular in search among podcast sponsorship marketplaces worldwide? - In September 2026, Podcorn was the most searched among podcast sponsorship marketplaces worldwide, with an estimated 390 branded searches and 73.6% estimated Share of Search within this set. - AdvertiseCast is in 2nd place, 56.6 percentage points behind at 17% Share of Search. - Across the 12 months ending September 2026, Podcorn’s estimated Share of Search among podcast sponsorship marketplaces worldwide increased from 72% to 73.6%. - Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide decreased from 11% to 9.4%. - Across the 12 months ending September 2026, Podcorn’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 77.4% in November 2025 and was lowest at 64.9% in July 2026. - Across the 12 months ending September 2026, AdvertiseCast’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 24.3% in March 2026 and was lowest at 15.1% in November 2025. - Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 12.2% in July 2026 and was lowest at 7.3% in December 2025. - Across the 12 months ending September 2026, AdvertiseCast held steady: its estimated Share of Search among podcast sponsorship marketplaces worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Podcorn vs AdvertiseCast: compare search popularity](/demand/global-en/compare/advertisecast-vs-podcorn): 73.6% against 17% Share of Search. - [Podcorn vs Gumball: compare search popularity](/demand/global-en/compare/gumball-vs-podcorn): 73.6% against 9.4% Share of Search. - [AdvertiseCast vs Gumball: compare search popularity](/demand/global-en/compare/advertisecast-vs-gumball): 17% against 9.4% Share of Search. ## How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026? - In September 2026, Podcorn gained estimated Share of Search among podcast sponsorship marketplaces worldwide, from 69.6% to 73.6%. - In September 2026, AdvertiseCast lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 20.3% to 17%. - In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Podcorn | 73.6% | 390 | -18.8% | Podcorn | | 2 | AdvertiseCast | 17% | 90 | -35.7% | AdvertiseCast | | 3 | Gumball | 9.4% | 50 | -28.6% | Gumball | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Podcorn | 720 | 72% | 1 | | Oct 2025 | AdvertiseCast | 170 | 17% | 2 | | Oct 2025 | Gumball | 110 | 11% | 3 | | Nov 2025 | Podcorn | 720 | 77.4% | 1 | | Nov 2025 | AdvertiseCast | 140 | 15.1% | 2 | | Nov 2025 | Gumball | 70 | 7.5% | 3 | | Dec 2025 | Podcorn | 720 | 75% | 1 | | Dec 2025 | AdvertiseCast | 170 | 17.7% | 2 | | Dec 2025 | Gumball | 70 | 7.3% | 3 | | Jan 2026 | Podcorn | 720 | 69.2% | 1 | | Jan 2026 | AdvertiseCast | 210 | 20.2% | 2 | | Jan 2026 | Gumball | 110 | 10.6% | 3 | | Feb 2026 | Podcorn | 720 | 69.2% | 1 | | Feb 2026 | AdvertiseCast | 210 | 20.2% | 2 | | Feb 2026 | Gumball | 110 | 10.6% | 3 | | Mar 2026 | Podcorn | 720 | 67.3% | 1 | | Mar 2026 | AdvertiseCast | 260 | 24.3% | 2 | | Mar 2026 | Gumball | 90 | 8.4% | 3 | | Apr 2026 | Podcorn | 590 | 71.1% | 1 | | Apr 2026 | AdvertiseCast | 170 | 20.5% | 2 | | Apr 2026 | Gumball | 70 | 8.4% | 3 | | May 2026 | Podcorn | 480 | 71.6% | 1 | | May 2026 | AdvertiseCast | 140 | 20.9% | 2 | | May 2026 | Gumball | 50 | 7.5% | 3 | | Jun 2026 | Podcorn | 590 | 73.8% | 1 | | Jun 2026 | AdvertiseCast | 140 | 17.5% | 2 | | Jun 2026 | Gumball | 70 | 8.8% | 3 | | Jul 2026 | Podcorn | 480 | 64.9% | 1 | | Jul 2026 | AdvertiseCast | 170 | 23% | 2 | | Jul 2026 | Gumball | 90 | 12.2% | 3 | | Aug 2026 | Podcorn | 480 | 69.6% | 1 | | Aug 2026 | AdvertiseCast | 140 | 20.3% | 2 | | Aug 2026 | Gumball | 70 | 10.1% | 3 | | Sep 2026 | Podcorn | 390 | 73.6% | 1 | | Sep 2026 | AdvertiseCast | 90 | 17% | 2 | | Sep 2026 | Gumball | 50 | 9.4% | 3 | ## What is being compared - **AdvertiseCast**: Measured on the search term “advertisecast”. - **Gumball**: Measured on the search term “gumball podcast”. - **Podcorn**: Measured on the search term “podcorn”. - [AdvertiseCast](/demand/global-en/brands/advertisecast) - [Gumball](/demand/global-en/brands/gumball) - [Podcorn](/demand/global-en/brands/podcorn) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among podcast sponsorship marketplaces worldwide? In September 2026, Podcorn was the most searched among podcast sponsorship marketplaces worldwide, with an estimated 390 branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Podcast sponsorship marketplaces: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-sponsorship-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.