---
title: "Podcast production software: Which brands are most popular in search?"
description: "Compare the software used to record and edit podcasts. Share of Search among Audacity, Descript, Adobe Audition, Riverside and Hindenburg, the podcast production software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-production-software"
publisher: "Brandwave"
---

# Podcast production software: Which brands are most popular in search?

Compare the software used to record and edit podcasts. Share of Search among Audacity, Descript, Adobe Audition, Riverside and Hindenburg, the podcast production software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast production software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Audacity, 74%

## Which brand is most popular in search among podcast production software worldwide?

- In August 2026, Audacity was the most searched among podcast production software worldwide, with an estimated 1.2M branded searches and 74% estimated Share of Search within this set.
- Descript is in 2nd place, 52.8 percentage points behind at 21.2% Share of Search.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide increased from 19.2% to 21.2%.
- Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast production software worldwide decreased from 6.7% to 4.5%.
- Across the 11 months ending August 2026, Audacity’s estimated Share of Search among podcast production software worldwide peaked at 74.9% in November 2025 and was lowest at 69.2% in July 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast production software worldwide peaked at 25.3% in July 2026 and was lowest at 19.2% in October 2025.
- Across the 11 months ending August 2026, Audacity, Riverside and Hindenburg held steady: their estimated Share of Search among podcast production software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Audacity vs Descript: compare search popularity](/demand/global-en/compare/audacity-vs-descript): 74% against 21.2% Share of Search.
- [Audacity vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-audacity): 74% against 4.5% Share of Search.
- [Descript vs Adobe Audition: compare search popularity](/demand/global-en/compare/adobe-audition-vs-descript): 21.2% against 4.5% Share of Search.

## How did search popularity change for podcast production software worldwide in August 2026?

- In August 2026, Audacity gained estimated Share of Search among podcast production software worldwide, from 69.2% to 74%.
- In August 2026, Descript lost estimated Share of Search among podcast production software worldwide, from 25.3% to 21.2%.
- In August 2026, Adobe Audition lost estimated Share of Search among podcast production software worldwide, from 5.1% to 4.5%.
- Estimated monthly branded searches for Riverside worldwide rose 12.8% over 11 measured months, from 3.3K to 3.7K in August 2026.
- Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Audacity | 74% | 1.2M | +22.0% | Audacity |
| 2 | Descript | 21.2% | 350K | -4.5% | Descript |
| 3 | Adobe Audition | 4.5% | 74K | 0.0% | Adobe |
| 4 | Riverside | 0.22% | 3.7K | 0.0% | Riverside |
| 5 | Hindenburg | 0.02% | 350 | +16.7% | Hindenburg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audacity | 1.5M | 74% | 1 |
| Oct 2025 | Descript | 388K | 19.2% | 2 |
| Oct 2025 | Adobe Audition | 135K | 6.7% | 3 |
| Oct 2025 | Riverside | 3.3K | 0.16% | 4 |
| Oct 2025 | Hindenburg | 470 | 0.02% | 5 |
| Nov 2025 | Audacity | 1.5M | 74.9% | 1 |
| Nov 2025 | Descript | 389K | 19.4% | 2 |
| Nov 2025 | Adobe Audition | 110K | 5.5% | 3 |
| Nov 2025 | Riverside | 2.8K | 0.14% | 4 |
| Nov 2025 | Hindenburg | 530 | 0.03% | 5 |
| Dec 2025 | Audacity | 1.2M | 74.1% | 1 |
| Dec 2025 | Descript | 331K | 20.1% | 2 |
| Dec 2025 | Adobe Audition | 90.5K | 5.5% | 3 |
| Dec 2025 | Riverside | 3.4K | 0.21% | 4 |
| Dec 2025 | Hindenburg | 430 | 0.03% | 5 |
| Jan 2026 | Audacity | 1.2M | 70.7% | 1 |
| Jan 2026 | Descript | 390K | 22.6% | 2 |
| Jan 2026 | Adobe Audition | 110K | 6.4% | 3 |
| Jan 2026 | Riverside | 4.2K | 0.24% | 4 |
| Jan 2026 | Hindenburg | 600 | 0.03% | 5 |
| Feb 2026 | Audacity | 1.2M | 71.4% | 1 |
| Feb 2026 | Descript | 394K | 23.1% | 2 |
| Feb 2026 | Adobe Audition | 90.5K | 5.3% | 3 |
| Feb 2026 | Riverside | 3.7K | 0.22% | 4 |
| Feb 2026 | Hindenburg | 470 | 0.03% | 5 |
| Mar 2026 | Audacity | 1.2M | 71.6% | 1 |
| Mar 2026 | Descript | 389K | 22.9% | 2 |
| Mar 2026 | Adobe Audition | 90.5K | 5.3% | 3 |
| Mar 2026 | Riverside | 4K | 0.23% | 4 |
| Mar 2026 | Hindenburg | 430 | 0.03% | 5 |
| Apr 2026 | Audacity | 1.2M | 71.9% | 1 |
| Apr 2026 | Descript | 382K | 22.5% | 2 |
| Apr 2026 | Adobe Audition | 90.5K | 5.3% | 3 |
| Apr 2026 | Riverside | 3.5K | 0.21% | 4 |
| Apr 2026 | Hindenburg | 380 | 0.02% | 5 |
| May 2026 | Audacity | 1.2M | 74.4% | 1 |
| May 2026 | Descript | 326K | 19.9% | 2 |
| May 2026 | Adobe Audition | 90.5K | 5.5% | 3 |
| May 2026 | Riverside | 3.5K | 0.21% | 4 |
| May 2026 | Hindenburg | 400 | 0.02% | 5 |
| Jun 2026 | Audacity | 1.2M | 74.4% | 1 |
| Jun 2026 | Descript | 342K | 20.9% | 2 |
| Jun 2026 | Adobe Audition | 74K | 4.5% | 3 |
| Jun 2026 | Riverside | 3.5K | 0.21% | 4 |
| Jun 2026 | Hindenburg | 350 | 0.02% | 5 |
| Jul 2026 | Audacity | 1M | 69.2% | 1 |
| Jul 2026 | Descript | 366K | 25.3% | 2 |
| Jul 2026 | Adobe Audition | 74K | 5.1% | 3 |
| Jul 2026 | Riverside | 3.7K | 0.26% | 4 |
| Jul 2026 | Hindenburg | 300 | 0.02% | 5 |
| Aug 2026 | Audacity | 1.2M | 74% | 1 |
| Aug 2026 | Descript | 350K | 21.2% | 2 |
| Aug 2026 | Adobe Audition | 74K | 4.5% | 3 |
| Aug 2026 | Riverside | 3.7K | 0.22% | 4 |
| Aug 2026 | Hindenburg | 350 | 0.02% | 5 |
| Sep 2026 | Adobe Audition | — | — | — |
| Sep 2026 | Audacity | — | — | — |
| Sep 2026 | Descript | — | — | — |
| Sep 2026 | Hindenburg | — | — | — |
| Sep 2026 | Riverside | — | — | — |

## What is being compared

- **Adobe Audition**: Measured on the search term “adobe audition”.
- **Audacity**: Measured on the search term “audacity”.
- **Descript**: Measured on the search terms “descript”, “descript ai video editor”, “descript app”, “descript audio transcription”, “descript com”, “descript software”, “descript transcribe”, “descript transcription” and “descript video editor”, summed into one figure.
- **Hindenburg**: Measured on the search terms “hindenburg audio” and “hindenburg podcast”, summed into one figure.
- **Riverside**: Measured on the search terms “riverside com” and “riverside podcast recording”, summed into one figure.

- [Adobe Audition](/demand/global-en/brands/adobe-audition)
- [Audacity](/demand/global-en/brands/audacity)
- [Descript](/demand/global-en/brands/descript)
- [Hindenburg](/demand/global-en/brands/hindenburg)
- [Riverside](/demand/global-en/brands/riverside)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast production software worldwide?

In August 2026, Audacity was the most searched among podcast production software worldwide, with an estimated 1.2M branded searches and 74% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast production software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-production-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-production-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.