---
title: "Podcast microphone brands: Which brands are most popular in search?"
description: "Compare the podcast microphone brands people buy. Share of Search among Audio-Technica, HyperX, Samson, Shure, Blue and RODE, the podcast microphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/podcast-microphone-brands"
publisher: "Brandwave"
---

# Podcast microphone brands: Which brands are most popular in search?

Compare the podcast microphone brands people buy. Share of Search among Audio-Technica, HyperX, Samson, Shure, Blue and RODE, the podcast microphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Podcast microphone brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Audio-Technica, 29.7%

## Which brand is most popular in search among podcast microphone brands worldwide?

- In August 2026, Audio-Technica was the most searched among podcast microphone brands worldwide, with an estimated 282K branded searches and 29.7% estimated Share of Search within this set.
- HyperX is in 2nd place, 3.8 percentage points behind at 26% Share of Search.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide decreased from 32.8% to 29.7%.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide increased from 23.9% to 26%.
- Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide increased from 19.6% to 21.2%.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among podcast microphone brands worldwide decreased from 13.1% to 11.6%.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide increased from 10.6% to 11.5%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among podcast microphone brands worldwide peaked at 35% in November 2025 and was lowest at 19.1% in April 2026.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide peaked at 26.5% in June 2026 and was lowest at 17.4% in April 2026.
- Across the 11 months ending August 2026, Samson’s estimated Share of Search among podcast microphone brands worldwide peaked at 47.5% in April 2026 and was lowest at 17.1% in November 2025.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among podcast microphone brands worldwide peaked at 13.6% in February 2026 and was lowest at 9.5% in April 2026.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide peaked at 11.5% in August 2026 and was lowest at 6.5% in April 2026.
- Across the 11 months ending August 2026, RODE held steady: its estimated Share of Search among podcast microphone brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Audio-Technica vs HyperX: compare search popularity](/demand/global-en/compare/audio-technica-vs-hyperx): 29.7% against 26% Share of Search.
- [Audio-Technica vs Samson: compare search popularity](/demand/global-en/compare/audio-technica-vs-samson): 29.7% against 21.2% Share of Search.
- [Audio-Technica vs Shure: compare search popularity](/demand/global-en/compare/audio-technica-vs-shure): 29.7% against 11.6% Share of Search.
- [Audio-Technica vs Blue: compare search popularity](/demand/global-en/compare/audio-technica-vs-blue-microphones): 29.7% against 11.5% Share of Search.
- [HyperX vs Samson: compare search popularity](/demand/global-en/compare/hyperx-vs-samson): 26% against 21.2% Share of Search.
- [HyperX vs Shure: compare search popularity](/demand/global-en/compare/hyperx-vs-shure): 26% against 11.6% Share of Search.
- [HyperX vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-hyperx): 26% against 11.5% Share of Search.
- [Samson vs Shure: compare search popularity](/demand/global-en/compare/samson-vs-shure): 21.2% against 11.6% Share of Search.
- [Samson vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-samson): 21.2% against 11.5% Share of Search.
- [Shure vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-shure): 11.6% against 11.5% Share of Search.

## How did search popularity change for podcast microphone brands worldwide in August 2026?

- In August 2026, Audio-Technica lost estimated Share of Search among podcast microphone brands worldwide, from 30.4% to 29.7%.
- Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Audio-Technica | 29.7% | 282K | -2.6% | Audio-Technica |
| 2 | HyperX | 26% | 246K | 0.0% | HyperX |
| 3 | Samson | 21.2% | 201K | 0.0% | Samson |
| 4 | Shure | 11.6% | 110K | 0.0% | Shure |
| 5 | Blue | 11.5% | 109K | +3.1% | Blue |
| 6 | RODE | 0.05% | 480 | +23.1% | RODE |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audio-Technica | 337K | 32.8% | 1 |
| Oct 2025 | HyperX | 246K | 23.9% | 2 |
| Oct 2025 | Samson | 201K | 19.6% | 3 |
| Oct 2025 | Shure | 135K | 13.1% | 4 |
| Oct 2025 | Blue | 109K | 10.6% | 5 |
| Oct 2025 | RODE | 590 | 0.06% | 6 |
| Nov 2025 | Audio-Technica | 412K | 35% | 1 |
| Nov 2025 | HyperX | 301K | 25.6% | 2 |
| Nov 2025 | Samson | 201K | 17.1% | 3 |
| Nov 2025 | Shure | 135K | 11.5% | 4 |
| Nov 2025 | Blue | 128K | 10.9% | 5 |
| Nov 2025 | RODE | 720 | 0.06% | 6 |
| Dec 2025 | Audio-Technica | 405K | 33.2% | 1 |
| Dec 2025 | HyperX | 301K | 24.7% | 2 |
| Dec 2025 | Samson | 246K | 20.2% | 3 |
| Dec 2025 | Shure | 135K | 11.1% | 4 |
| Dec 2025 | Blue | 132K | 10.8% | 5 |
| Dec 2025 | RODE | 720 | 0.06% | 6 |
| Jan 2026 | Audio-Technica | 404K | 34.4% | 1 |
| Jan 2026 | HyperX | 301K | 25.6% | 2 |
| Jan 2026 | Samson | 201K | 17.1% | 3 |
| Jan 2026 | Shure | 135K | 11.5% | 4 |
| Jan 2026 | Blue | 132K | 11.3% | 5 |
| Jan 2026 | RODE | 880 | 0.07% | 6 |
| Feb 2026 | Audio-Technica | 298K | 30.1% | 1 |
| Feb 2026 | HyperX | 246K | 24.9% | 2 |
| Feb 2026 | Samson | 201K | 20.3% | 3 |
| Feb 2026 | Shure | 135K | 13.6% | 4 |
| Feb 2026 | Blue | 109K | 11% | 5 |
| Feb 2026 | RODE | 590 | 0.06% | 6 |
| Mar 2026 | Samson | 301K | 28% | 1 |
| Mar 2026 | Audio-Technica | 282K | 26.3% | 2 |
| Mar 2026 | HyperX | 246K | 22.9% | 3 |
| Mar 2026 | Shure | 135K | 12.6% | 4 |
| Mar 2026 | Blue | 109K | 10.1% | 5 |
| Mar 2026 | RODE | 720 | 0.07% | 6 |
| Apr 2026 | Samson | 673K | 47.5% | 1 |
| Apr 2026 | Audio-Technica | 271K | 19.1% | 2 |
| Apr 2026 | HyperX | 246K | 17.4% | 3 |
| Apr 2026 | Shure | 135K | 9.5% | 4 |
| Apr 2026 | Blue | 92.1K | 6.5% | 5 |
| Apr 2026 | RODE | 590 | 0.04% | 6 |
| May 2026 | Audio-Technica | 275K | 27.3% | 1 |
| May 2026 | HyperX | 246K | 24.4% | 2 |
| May 2026 | Samson | 246K | 24.4% | 3 |
| May 2026 | Shure | 135K | 13.4% | 4 |
| May 2026 | Blue | 105K | 10.4% | 5 |
| May 2026 | RODE | 480 | 0.05% | 6 |
| Jun 2026 | Audio-Technica | 282K | 30.4% | 1 |
| Jun 2026 | HyperX | 246K | 26.5% | 2 |
| Jun 2026 | Samson | 201K | 21.7% | 3 |
| Jun 2026 | Shure | 110K | 11.9% | 4 |
| Jun 2026 | Blue | 88.8K | 9.6% | 5 |
| Jun 2026 | RODE | 480 | 0.05% | 6 |
| Jul 2026 | Audio-Technica | 289K | 30.4% | 1 |
| Jul 2026 | HyperX | 246K | 25.8% | 2 |
| Jul 2026 | Samson | 201K | 21.1% | 3 |
| Jul 2026 | Shure | 110K | 11.6% | 4 |
| Jul 2026 | Blue | 105K | 11.1% | 5 |
| Jul 2026 | RODE | 390 | 0.04% | 6 |
| Aug 2026 | Audio-Technica | 282K | 29.7% | 1 |
| Aug 2026 | HyperX | 246K | 26% | 2 |
| Aug 2026 | Samson | 201K | 21.2% | 3 |
| Aug 2026 | Shure | 110K | 11.6% | 4 |
| Aug 2026 | Blue | 109K | 11.5% | 5 |
| Aug 2026 | RODE | 480 | 0.05% | 6 |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Blue | — | — | — |
| Sep 2026 | HyperX | — | — | — |
| Sep 2026 | RODE | — | — | — |
| Sep 2026 | Samson | — | — | — |
| Sep 2026 | Shure | — | — | — |

## What is being compared

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure.
- **HyperX**: Measured on the search term “hyperx”.
- **RODE**: Measured on the search term “rode com”.
- **Samson**: Measured on the search term “samson”.
- **Shure**: Measured on the search term “shure”.

- [Audio-Technica](/demand/global-en/brands/audio-technica)
- [Blue](/demand/global-en/brands/blue-microphones)
- [HyperX](/demand/global-en/brands/hyperx)
- [RODE](/demand/global-en/brands/rode)
- [Samson](/demand/global-en/brands/samson)
- [Shure](/demand/global-en/brands/shure)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among podcast microphone brands worldwide?

In August 2026, Audio-Technica was the most searched among podcast microphone brands worldwide, with an estimated 282K branded searches and 29.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Podcast microphone brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/podcast-microphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/podcast-microphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.